Media Marketing

Eva Chang

**** ******** **, ******** ****, TX ***59

Cellular: +1-909-***-**** • Email: adlh4f@r.postjobfree.com

SUMMARY

Seasoned consultant with more than 15 years of remarkable experience in international Public Relations and Marketing Communication, including strategic corporate communication planning, executive coaching and training, thought leadership building, corporate rebranding and brand management, media consulting/relationship building,; press content development, global Public Relations/IMC (Integrated Marketing Communication) event/exhibition planning and management, CIS (Corporate Identity System) training, CSR (Corporate Social Responsibility), media/spokesperson training and crisis communication management.

PROFESSIONAL EXPERIENCE

BCW Global, Hong Kong 09/2017 – 03/2019

BCW (Burson Cohn & Wolfe) is one of the world’s largest full-service global communications agencies. BCW is a part of WPP, the world’s leader in communications services.

Director

Worked closely with Corporate Communication, B2B and B2C Business Groups and Product Line communications teams at Huawei and HONOR HQ, in markets and at a global level and proactively provided consultation whenever was needed.

Developed annual strategies and plans for various branding events, IMC campaigns, executive coaching and training, thought leadership building, media/spokesperson training, issue and crisis management, and corporate social responsibility programs.

Continuously supported the growth of Huawei/Honor into new geographies and digital practices around the world.

Princess Cruises, Santa Clarita, USA 02/2013 – 08/2017

A leading global cruise and tour company operating a fleet of 18 modern ships worldwide.

International Public Relations Manager

Coached and trained executives at HQ and regional offices.

Developed and created public and media communication initiatives to raise the Princess Cruises' brand profile in APAC regions and other international markets while supporting the local offices' sales objectives.

Strategized, approved and tracked implementation of the in-port media event in each market.

Led the development of major shoreside press events in APAC regions.

Oversee the local market implementation for first call events in each port as ships travel through the APAC regions

Managed annual familiarization trip allotment for each market and assisted local PR team in hosting press trips/TV shoots and other onboard publicity events.

MediaTek Inc., Hsinchu, Taiwan 06/2010 – 01/2012

A Taiwan leading IC design semiconductor company for wireless communications and digital multimedia solutions.

Senior Public Relations & Marketing Specialist

Planned and sponsored international exhibitions: 2010 CEATEC(Combined Exhibition of Advanced Technologies) Japan IT and electronics trade show, 2011 & 2012 International Consumer Electronics Show, 2011 IFA Berlin Consumer Electronics Show.

Well organized customer-related seminar, Customer Day: 2010 & 2011 MediaTek China Golf Tournament.

Arranged global press events/ interviews: 2010 NTT DOCOMO LTE licensing agreement press conference, 2011 Dubai office grand opening, 2011 Singapore Yahoo! Partnership press conference, 2011 Facebook partnership conference in India.

Created 2011 company brochures.

Created and maintained Corporate Identity System (CIS): “Powered by MediaTek” logo along with regular CIS training program.

Built positive brand image through product showroom introduction and VIP visit reception.

AU Optronics Corp, Hsinchu, Taiwan 04/2008 – 06/2010

Taiwan's largest and global leading manufacturer of thin film transistor liquid crystal display panels (TFT-LCD).

Senior Public Relations Specialist

Created 2009 & 2010 AUO Corporate brochure.

Planned and executed product seminars: 2009 & 2010 AUO China Tech Forum (Suzhou/Xiamen).

Created and produced corporate branding videos: 2008 LEED (Leadership in Energy and Environmental Design) Fab introduction video and 2010 Corporate video.

Planned and coordinated internal HR events: 2008 and 2009 A+ Summer Intern Program.

Planned and organized charity events: 2008 & 2009 AUO Honest-Intelligent Scholarship program.

Successfully completed and coordinated branding events: 2009 World's first LEED gold-certified TFT-LCD Fab media briefing and 2009 “Tiger DaDa’s Magic World” children optics and photonics museum opening consumer event.

Coordinated Corporate Social Responsibility activity and achieved 2008 Taiwan First Independent Verification GRI (Global Reporting Initiative) A+ certificate for CSR Report.

Well managed Issue & crisis management.

Organized and managed Corporate Identity System (CIS) training program.

Built the positive brand image through product showroom introduction and VIP visit reception.

Well established and managed media relationship and increased positive corporate image through developing corporate press release.

Access Public Relations, Taipei, Taiwan 09/2004 – 04/2008

Taiwan leading public relations agency that specializes in communications solutions and strategic advice.

Account Supervisor

Planned and developed yearly Public Relations/ marketing strategy suggestion.

Built positive media relationship & provided media consulting.

Regularly wrote and distributed press releases & feature articles.

Arranged press interviews & product reviews.

Planned/organized press events, such as product launch press conference, media gathering, Computex/ITmonth exhibition, campus concert, seminar and technical briefing.

Built brand awareness & positive brand image.

PROFESSIONAL SKILL

Language: Mandarin, English, Korean, Hakka, Taiwanese

Computer: All PC Windows Operation Systems, Microsoft Office (Word, Excel, PowerPoint), email application (Outlook/ Lotus), Photoshop, SPSS

LinkedIn: https://www.linkedin.com/in/evayiting

EDUCATION

M.A. Integrated Marketing Communication, Emerson College, Boston, MA, USA (2004)

B.A. Public Communications, Shih Hsin University, Taipei, Taiwan, ROC (2001)

Contact this candidate