Social Media Relations

WILLIAM L. LANG

**** ***** **** - ******, ** ****6

205-***-****; adkojs@r.postjobfree.com; Social Media @BillLangPR

SUMMARY

Public Relations and Marketing professional with proven results in a broad range of industries including hospitality, healthcare, automotive, agency, and sports. Worked with diverse businesses and client groups. Expertise in public relations planning, media relations, crisis communications, internal communications, message development, branding, social media, marketing communication, reputation management, and special events.

CAREER HISTORY

Robert Trent Jones Golf Trail & Resort Collection

Birmingham, AL 2005 – 2021

Director of Public Relations

Responsible for all public relations for 26 golf courses, eight hotels, two communities, and 23 professional golf tournaments. Developed strategic internal and external communications plans. Launched social media strategies for the RTJ Golf Trail and Resort Collection. Planned and orchestrated significant events from resort opening to professional golf events. Developed crisis plans, monitored key communication issues, and implemented effective solutions. Generated positive local, national, and international media coverage.

Hyundai Motor Manufacturing Alabama

Montgomery, AL 2003 - 2004

Public Relations Manager

Managed internal and external communications for Hyundai’s U.S. manufacturing factory. Served as media and community spokesman. Developed and implemented all crisis management, community relations, governmental relations, event planning, internal communications, and advertising plans, assuring consistency with Hyundai’s global brand.

Strategy, Inc.

Birmingham, AL 2002 to 2003

Partner

Counseled clients in media relations, crisis communications, event management, grassroots marketing, audience analysis, and other communications areas.

Lewis Communications

Mobile and Birmingham, AL 1997 to 2002

Director of Public Relations

Developed, implemented, and evaluated aggressive public relations campaigns for a variety of clients including Hyundai, Alabama Tourism, and other clients. Managed a public relations staff of four, specializing in media relations, special events, crisis management, public affairs, internal communications, product launches, trade shows, community relations, brand identity, and publication production.

St. Vincent’s Hospital

Birmingham, AL 1989 to 1997

Marketing and Communications Supervisor

Responsible for all internal and external communications for St. Vincent’s Hospital. Directed strategic planning regarding advertising, employee communications, public relations, and media relations. Served as hospital spokesman. Actively worked with local and regional media to develop stories to educate the public on health issues while enhancing the hospital’s image. Developed and placed print advertising. Worked with advertising agency on major campaigns to reach specific target markets. Supervised the audiovisual and communications departments. Spearheaded the development of St. Vincent’s web page.

EDUCATION

M.S. Public Relations, August 1989

University of Southern Mississippi in Hattiesburg, MS

B.A. Art, May 1986

Millsaps College in Jackson, MS

ASSOCIATIONS & AWARDS

Historic Hotels of America – National Public Relations Committee from 2013 to 2021. Best Social Media - 2014. Hotel of the Year – 2013 and 2019 (Grand Hotel Golf Resort & Spa), Battle House Renaissance Mobile Hotel & Spa - 2020.

Public Relations Society of America - Won a Bronze Anvil for four-color magazine in 1995 national competition. Board member in 2002.

International Association of Business Communicators - President of the Alabama chapter. Won 80 Crystal Quill Awards (Alabama) covering all areas of public relations and marketing. Best of Show in 2001. Won seven regional awards.

Alabama Hospital Association – Won more than 50 awards for all aspects of healthcare marketing. Received Best of Show in 1992 and 1998. Won three Judges Awards in 1993, two in 1994, and two in 1999.

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