Social Media Sales
Resume:
Dan
Rabiner
Greater Boston
adkifq@r.postjobfree.com
www.linkedin.com/in/danrabiner
Professional Summary
A self-directed, versatile, creative marketing and sales professional. Able to translate words and ideas into products with an innovative approach. Adept at working in a fast-paced, results oriented, entrepreneurial setting with a track record of completing projects on time and within budget.
Experience
Marketing & Business Development Consultant
Freelance Wakefield, Ma March 2020 – Present
Researched and identified new potential customers by responding to inbound requests and generating outbound activities.
Provided business intelligence for the sales team, including ongoing business landscape monitoring, company briefs, competitive research, and industry events.
Generated lead activity from new or targeted accounts through multichannel outreach efforts including email, social, print, videos, and conference activity.
Followed up and qualified new leads and coordinated in-person meetings and demonstrations.
Assisted in developing a CRM system and customer communication strategies for lead generation, follow-up, and nurture.
Provided ongoing customer support and a resource for new product information and to ensure post sale satisfaction.
Collaborated with the sales force in the development of new tools and resources.
Built a library of sales collateral, including pitch decks, sale sheets, case studies and internal resource documents for sales to speak knowledgeably about solutions.
Product Marketing Manager
Paragonix Technologies Cambridge, Ma June 2019 – March 2020
Developed marketing and sales messaging and materials for new product launches in the organ transplant space.
Designed, launched, and updated a corporate website with interactive and engaging content.
Created platform-specific social media and email campaigns to generate sales leads and product awareness.
Designed digital and print advertisements, trade show booths, and signage from concept through completion.
Generated engaging on-brand visual elements to effectively convey concepts and messaging.
Marketing Manager
Hydrocision Inc. North Billerica, MA February 2017 – May 2019
Created marketing and sales materials for the launch of a new product in an orthopedic space.
Launched a digital marketing campaign that generated over $200,000 in new sales within a six-month period.
Generated and updated product positioning based upon product improvements, customer feedback, and market analysis.
Collaborated with the sales force in the development of new tools and resources to acquire new customers.
Established and managed corporate marketing and advertising budgets.
Developed new product training videos, animations, and illustrations as clinical training and sales tools.
Created a multi-functional corporate website to generate greater product awareness for surgeons and patients.
Product Manager
IlluminOss Medical Inc. East Providence, RI March 2012 – February 2017
Established initial marketing and clinical support materials toward the launch of the product.
Generated ongoing product positioning and messaging based upon product improvements, customer feedback, and market analysis.
Developed interactive product tutorials and videos for product training and sales tools.
Collaborated with the sales force and distributors to identify and develop market-specific literature and sales support tools to acquire and train new customers.
Skills
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Digital Marketing
E-Mail Campaigns
Google Analytics
Market Analysis
Salesforce & CRM
SEO
Social Media
Trade Show & Event Planning
Wordpress
Education
Master of Arts, 2012
University of Rhode Island North Kington, RI
Bachelor of Arts, 2010
University of Rhode Island North Kington, RI
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