Design Designer

Venkat Laxmi Tatituri

Senior Interaction Designer

661-***-****, adjlv4@r.postjobfree.com

portfolio: http://www.laxmiux.com

Professional Summary:

Experienced in translating complex customer needs into effective, valuable solutions and communicating the user experience considerations to various partners.

Proficiency in designing mobile applications for IOS, Android.

Sound knowledge in Collecting information to analyze and evaluate existing or proposed functionality across a variety of platforms (e.g. desktop, smart phone, tablet, interactive store displays, POS devices) using responsive designs and bootstrap techniques.

Profound ability in collaborating with stakeholders, product managers and customers to understand business goals and user needs to deliver consistent designs that get results.

Experienced in creating detailed wireframes, Low & High Fidelity Mockups, sitemaps, prototypes and process flows

Conducted User Research, Usability testing, Focus Group studies.

Outstanding knowledge on SDLC phases, user interface design process and deliverables throughout the development lifecycle including requirements refinement, task flows, storyboards, wireframes, prototypes,mockups,visuals and detailed design documentation

Proficient in creating user-focused designs informed by market analysis, customer feedback and requirements, user research analytics by practicing Agile and Lean UX methodologies.

Strong drive to learn and apply new technologies in real-world situations.

Demonstrated analytical and problem solving abilities combined with effective communication and Team leadership skills.

Skill Set:

Heuristic Analysis, Stakeholder Interviews, User-Centered Design, User-Experience Design, Interaction Design, Information Architecture, whiteboarding, Flow charts, Task analysis, Story boards, Wireframes, Rapid Prototyping, Usability testing, Analyzing user Behavior, Focus Groups, Agile Development, Project Management, Google Analytics, Web trends, Visual Design, Accessibility 508 complaint Tools:

Sketch,Invision,Axure,AdobeXD,AdobePhotoshop,Illustrator,Fireworks,OmniGraffle,Visio, whiteboarding, HTML, Web trends, CSS

Usability testing:

Mouseflow, Morae, Click heat, usertesting.com, Concept Feedback Education Qualifications:

MS in Engineering from International Technological University, San Jose, CA MBA from Osmania University

Kaiser Permanente 09/2019 – 06/2020

UX Designer

Work with business & engineering teams to understand the requirements and current experiences.

Identify the target audience & KPI’s and understanding the limitations if current report building tool.

Visualization of data based on business objectives & needs of the users

Worked on projects of Team dashboard, Landing/Home pages, drill through reports

Built visuals for the teams considering the available framework, objectives, challenges, and strategic decisions that product & data analytics team has.

Suggest client with multiple solutions for the current problem and suggest new ideas to enhance the customer journey.

PayPal 11/2017- 08/2019

Senior User Experience Designer

Collaborate with Product Owners, Stake holders to understand the requirements and business objectives.

Heuristic analysis of current intranet and redesigned enhanced responsive experiences.

Closely work with Engineering and business teams to help understand and resolve the interaction & visual elements.

Developed internal style guides and pattern libraries to maintain cohesive & consistent style across the teams.

Kick off design discussion on new products conduct brainstorming create customer journey’s which help understand customers’ needs and motives.

Conceptualizing ideas involving whole team for whiteboarding and paper sketching/Design studio sessions.

Develop task flows and high-level design to validate the flow within the framework

Card sorting sessions and explore options and arrange the components within the technology framework.

Designed click-through low fidelity prototypes for each product, focusing on optimizing the forms and content for responsive designs.

Reviewing designs with the product team & stake holders on multiple short iterations practicing Agile methods and refine the product based on feedback.

Build Mockups,visuals,specs adhering to company’s Brand guidelines.

Tracking user behavior patterns with web trends tool and analyzing the data and incorporate in future updates.

Perform A/B testing on Beta versions and measure the interaction and apply learnings.

Performed accessibility testing to ensure that designed sites are 508 complaint and make recommendations.

Cardinal Health 06/2016- 11/2017

Interaction Designer/Researcher

Lead UX activities like Brainstorming, task flow analysis, user scenario mapping, creating wireframes, mockups, usability testing, Visual design, collaborate with stakeholders and tech teams in understanding the requirements and getting signoff.

Understanding the Information Architecture and create user flow to get comprehensive view of the application.

Heuristic Analysis of the current state and conducting user interviews to understand the pain points.

Based on research insights developed personas and journey maps to redesign the experiences.

Established UX design as the first stage of all web and mobile application developments, instituting a user-centered design (UCD) approach.

Worked on responsive design considering mobile first considering key factors like scalable menu’s, minimizing & prioritizing content, actionable areas on various devices.

Conducted Card Sorting sessions to finalize the Information architecture based on user needs.

Articulated the gathered information into task flows based on the sprint milestones.

Developed click through low fidelity prototype in Axure which was source of truth for Stakeholders, Engineering, Product owners, usability testing.

Exploratory Usability tests were run with real time users (from client site) after new features are developed and results got tracked with potential issues getting highlighted and addressed.

Responsible for managing deliverables between Onsite & Offshore teams and ensure that project timelines are met.

Worked in an Agile Environment created a plan for delivering the design ahead of development sprints.

Lead the efforts in coordinating with visual & Accessibility teams on their efforts and ensuring that designs were meeting set standards.

UPS 04/2016- 05/2016

User Experience Researcher/Mobile App Designer

Worked on Business requirement analysis and data analysis.

Worked closely with product management to clarify and define business requirements.

Conducted stakeholder interviews and both remote & in-person user interviews and usability tests.

Have created Task flows to understand the Information architecture of the application.

Participated in all phases of research and design to create an ideal user experience.

Was involved in Field study to gather a better understanding of the work they deal with.

Based on the research and analysis user patterns have been identified and created Personas.

Created clickable prototypes for web and mobile for demo & Usability studies.

Worked with Visual design teams to align the screens as per business specifications.

Provide web-optimized graphics to the Media teams as needed. World Bank 12/2014 – 03/2016

User Experience Designer /Researcher

Created flow diagrams, wireframes, and high fidelity mockups for web applications using user centered design methodology.

Designed for various tablets such as iPad, Android and HP Touchpad and mobile phones such as iPhone, Android, Windows Phone.

Worked closely with product management to clarify and define business requirements.

Worked with the analytics team to test alternate design concepts.

Guided prospective users along an easily accessible path toward their decision to upgrade as the preferred provider by leveraging expertise in design thinking and processes.

Worked on Enterprise architecture reviews, have attended the meetings with client to determine the Proposals planned

Have done extensive UX research to determine if the proposed designs are feasible to take up and provided the UX observations & recommendations reports.

Led, mentored and managed lean teams from concept through project delivery, including developers, designers, and illustrators.

Worked closely with user experience research teams to translate findings from usability studies surveys etc. into improved user experiences.

Provided high fidelity mock-ups and UI specifications to the development team.

Collaborated with the development and the testing team to ensure that the new designs are implemented according to the UI specifications.

Executed all visual design stages from concept to final hand off.

Worked closely with the off shore team on coordinating on the multiple projects and get the work done.

Closely monitoring the Visual designs & HTML’s developed for the proposed designs and provide the feedback to respective teams and get the design as per the World bank standards and deliver it to client.

U.S.Bank 10/2014 – 11/2014

Mobile UX Designer

Developed flow diagrams, wireframes, information architecture and high fidelity mockups for Mobile Wallet using user centered design methodology.

Provided high fidelity mock-ups and UI specifications to the development team. Collaborated with the development and the testing team to ensure that the new designs are implemented according to the Mobile UI specifications

Created flow diagrams, storyboards and conceptual wireframes using Axure.

Created high fidelity mockups using Adobe Illustrator and Adobe Photoshop.

Created competitive reviews, strategy documentation, concept models, sitemaps, process flows, sketches, wireframes, and detailed specifications.

Translating complex business problems into design solutions including appropriate documentation

Conducted deep dive study on existing designs of mobile application to make the mobile wallet application in synch with current mobile app.

Worked closely with product management to clarify and define business requirements as they apply to the user interface.

Part of the smart devices innovation group, responsible for designing innovative experiences for mobile wallet project

Conducted stakeholder interviews and both remote & in-person user interviews and usability tests.

Translated findings from usability studies surveys etc. Into improved user experiences. Covantech 01/2010 – 09/2014

User Experience Designer /Visual designer

Successfully conducted Brainstorming sessions & Card Sorting sessions.

Collaboratively designed conceptual UI models and interaction flows.

Designed web and mobile applications in their entirety, from sketches to wireframes to pixel- perfect designs, by working with the executive and product teams.

Developed mockups / prototypes, information architecture, wire frames and screen flows.

Developed final UX prototype for client’s presentation and Story Boards for Concept Creation.

Actively created Low fidelity Wireframes for user testing and directed comprehensive usability research program to guide the design of the website, resulting in a highly usable design with elements seen on many Web pages today.

Responsible for authoring usability reports, prioritizing recommendations for key stakeholders, and determining when and how recommendations will be implemented within release schedules.

Performing Functional testing, Usability testing and Browser Compatibility testing during different phases of application development.

Responsible for development and maintenance of the information architecture.

Worked closely with graphic designers, editors, and senior business analysts to develop process flow and maintain consistency in design, editorial, and brand.

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