Social Media Digital Marketing

BRIAN HATHAWAY

New York, NY • adiqlc@r.postjobfree.com • 917-***-**** • linkedin.com/in/brianahathaway LONG STORY SHORT

I’ve had the chance to lead global Marketing & Communication Strategies with 20+ years of experience working for and alongside eminent global agencies and epic brands. I represent a new breed of strategist: born in the digital age, raised on insight and uniquely equipped for the modern age. In a fragmented discipline of specialists, I pride myself in being a generalist focused on the big idea rather than the quick, tactical solve. With experience spanning healthcare, finance, marketing communications, sports & entertainment, B2B, CPG and data, there’s no business problem too daunting for me to handle. I’m an executive with an entrepreneurial spirit offering years of experience in business development. An integrated marketing strategist with a specialty in media dedicated to providing creative solutions to build brands and grow businesses. Deep understanding of all aspects of marketing – from advertising, media, and promotions to social media, mobile and the digital space. Obsessed with data, technology and focused on bridging the gap between traditional media and modern marketing. I’ve spent my life opening people's eyes to new possibilities, catalyzing change and creating impact. I’m driven to spark novel thinking and lead people to take action on it. I enjoy leading multi-disciplinary teams to discover a company’s brand story and optimize it across all mediums.

IN DEPTH

BDEX New York, NY 2019 - Present

Vice President of Business Development

[Clients include Amazon, Citibank, Hydrow, LiveRamp, MassMutual, NBCUniversal, Target, and others]

• Responsible for bringing in new clients to the U.S.’s largest and only real-time data exchange platform – the NASDAQ of consumer data.

• I live in the convergence of consumer data and brand storytelling to help companies reach their ideal customers. Elessar, LLC New York, NY 2018 - Present

Brand Strategist Marketing Communications Consultant

[Clients include Google, Goldman Sachs, Boxed, StreetTrend (created by the former president of Stuart Weitzman)]

• Using key tools for developing TED Talks and tech-industry product launch keynotes, we help companies craft a crisp, compelling Brand Story and digital marketing communications strategy.

• Launch developing B2B and B2C brands and help them stand out in a crowded marketplace. Ready Set Rocket NoHo, NYC 2017 - 2018

Vice President of Business Development

• RSR’s 1st Business Development exec in 8 years to kick-start their sales efforts + build momentum with new clients.

• Established relationships with top brands for marketing communications campaigns including Barnes & Noble, Coty, Estée Lauder, Fresh Direct, IAC, MTV, Scholastic Publishing, Whole Foods, and more.

• Increased revenue 50% to place the company on track for their most successful year ever. Canvas United Union Square, NYC 2013 - 2017

Director of Business Development

• Oversaw day-to-day operations for nationwide business development, including external prospecting, project pitching, and client relationship building that reached $3MM for 2017.

• My role expanded to oversee nationwide business development for the newly developed United Collective – a group of five culturally attuned agencies covering the entire Advertising, PR and Digital Marketing Communications landscape.

• Team leader for digital media projects for global brands including Comcast, Estée Lauder, Nike, Ogilvy, Stuart Weitzman, Viacom, & more.

• Established and maintained relationships with a personal touch with VP and C-suite executives.

• Employed a consultative style in building marquee client multi-platform digital marketing campaigns. Magnet Media, Inc. Flatiron, NYC 2012 - 2013

Senior VP, Business Development

• Oversaw day-to-day operations of the East Coast Biz Dev team, specializing in the financial sector.

• $2MM for 2013, which was a 200% increase in revenue since establishing the sales vertical upon joining the firm.

• Prospected and closed clients including Bloomberg, Credit Suisse, Goldman Sachs, and TIAA-CREF.

• Team leader for digital media projects for global brands including JP Morgan investment bank, Chase Inc., MasterCard, Google, Dreamworks Animation and Microsoft. Keefe, Bruyette & Woods Midtown, NYC 2008 - 2011 Vice President, Investment Banking

• Managed loan portfolio buy side clients throughout the loan portfolio sale process, conducting countrywide bank buyouts & loan sales of over $7 billion in the last two years. HSBC Private Bank Midtown, NYC 2007 - 2008

VP, Private Banking

• Provided Fortune 500 and high net-worth individual client service on all banking transactions and account analysis. Cerberus Capital Management Midtown, NYC 2003 - 2005 Strategic Analyst

• Facilitated with high net-worth clients on projects for contracts and equity information.

• Exceptional analytical, strategic thinking and financial modeling skills used for investment consideration. Orphmedia Midtown, NYC 2001 - 2003

Vice President, Strategy

• Created one of the first niche programming content channels for the web focused on Star Wars and Lord of the Rings.

• Web video expert on brand storytelling in the entertainment, fashion and hospitality. Media On Demand Midtown, NYC 1998 - 2001

Director, Business Development

[Clients included Apple, Microsoft, PwC, KPMG, American Express, and Victoria’s Secret]

• Eighth person hired to the company and key team member to head up sales. Company grew to 136 employees.

• First company on the East Coast in web video – the other company was Mark Cuban’s Broadcast.com. MediaLink Midtown, NYC 1996 - 1998

Manager, New Technology Strategies

• In-house team expert for the sales team on pitches. SPECIALITIES + SKILLS

Transmedia pro; Digital and Social Media Brand Development; Social Media Campaign Marketing; Content Development, Digital Brand Optimization; Extensive Video Production Campaign Experience; Television Production; Media negotiation; Copywriting; Website Design; Account Management; Project Management; Business Development, Sales; Marketing; C-Level Presentations; Media-analytics & strategy; and Market Research; Series 7 & 63 Certified (2010) ALMA MATER

Villanova University (College of Commerce and Finance; Management) Villanova, PA MAJOR: International Business / MINOR: Spanish

BUT WAIT, THERE’S MORE

I AM A WEST COAST NEW YORKER: I’m a California transplant turned New York enthusiast. I took acting classes at T. Schreiber Studio for two years and acted for seven years in New York City with credits on stage, television and film. I never left my day job but loved the experience. I’ve since channeled my creative juices into writing my second novel. I make great use of my grill and smoker as resident chef at Chateaux Hathaway (my house). And I listen to a lot of political podcasts along with a healthy dose of comedy.

BRIAN HATHAWAY• adiqlc@r.postjobfree.com • 917-***-**** • linkedin.com/in/brianahathaway

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