Social Media Manager

Lloyd Berg

703-***-**** adi91l@r.postjobfree.com www.linkedin.com/in/lloyd-berg-b107

Summary

Graduate of Brigham Young University with a degree in Advertising, minors in International Business and Spanish. As a Data Analyst I help businesses make relevant and prudent business and marketing decisions to improve revenue and achieve targets. I thrive in high-energy, fast-paced environments, delivering high quality assignments on time and with relevant analysis. I am well versed in connecting data analysis to business decisions and understanding problems and their potential decisions, as well as working with a team and presenting findings to Directors and CEOs. Self-motivated, strong team player and individual contributor.

Technical Summary

Excel

Power BI

Tableau

SQL

SPSS

Datorama

Google Suite

Microsoft Suite

Experience

Direct Persuasion Washington D.C. June 2020 - December 2020

Analyst

Created, pulled, and managed reports and analysis for multiple multi-million dollar advertising buys daily, while using Programmatic, Google Campaign Manager, Verizon DSP, Verizon Trade Desk, Supermetrics, Google Ads, Google Analytics, and Facebook Business to manage reporting, as well created dashboards.

Developed reports and dashboards using Tableau and Datorama and presented analysis and findings to clients and internal teams to improve efficiency, reach, and conversion rate.

Explored new ways of analyzing data in order to find insights to solve business problems using Excel, Tableau, Datorama, and Data Studio.

Created, managed, and updated proprietary metrics to track efficiency of multi-million dollar advertising campaigns. Analyzed and presented to clients and internal teams to increase efficiency of business practices and improve results.

Managed more than five $5 million campaigns daily to identify KPIs for result improvement.

Used Google Campaign Manager to create placement tags and other advertising management tools.

Audited advertising creative in order validate high quality deliverables without errors.

Created reports and analysis based on top performing advertising weekly and present them to internal creative and management teams.

Created reports on and analyze historical and current data and reports in order to create insights and present actionable analysis and information for internal and external teams and stakeholders.

International Society for Technology in Education Washington D.C. December 2020-Present

Analyst Jun 2019-Aug 2019

Competitive research in advance of ISTE 2021 conference to determine trends, assist with fundraising, and develop content for the conference.

Complete SEO analysis of the ISTE.Org presence and create recommendations for improvements.

Prepared for and attended the ISTE 2019 Philadelphia annual conference for educators. Completed team and individual tasks.

Analyzed and created media plans to reach the target market including social media logistics, podcasts, and online banner advertisements to drive traffic to ISTE.org and increase awareness of upcoming conferences and events.

Conducted market and competitive analysis to better position future advertisements and products.

Created marketing plans, budget, and content calendar for future projects and events.

Researched and selected finalists for the ISTE 2019 merit awards and provided background and justification to selection panel.

Education

Brigham Young University Provo, UT April 2020

Bachelor of Communications, Emphasis in Advertising

Minor in Global Business and Literacy

Minor in Spanish

GPA: 3.34

Managed AdLab advertising projects for Fortune 500 businesses

Used SPSS and SQL to query and analyze data, find insights within the data and crosstabs, and presented findings to clients.

Volunteer experience

Church of Jesus Christ of Latter-Day Saints Panama Jun 2014-Jul 2016

Missionary

Served in Panama Spanish Speaking

Contacted potential members through door-to- door contacting, networking, and public event outreach

Trained and oversaw 30+ volunteers to increase overall efficiency through training exercises

Skills/interests/achievements/abilities

Fluent in English and Spanish

Google Analytics, Campaign Manager, and Facebook Business certified.

Worked in an extremely fast paced environment in a Presidential Campaign

Use Excel, Google Campaign Manager, Verizon DSP, Verizon Trade Desk, Super metrics, Google Ads, Google Analysis, and Facebook Business every day

Excellent presentation skills

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