Social Media Sales
Resume:
GEORGE WILLIAM LINDSEY, JR.
Hollywood, FL *****
PROFESSIONAL SUMMARY
Multi-talented hands-on executive manager.
Ensured continuity of operations during Covid pandemic to maintain payroll and contractual obligations while positioning company for acquisition.
Extensive experience in policy development and staff management procedures designed to improve overall morale and productivity.
14+ years of customer service training and managing customer service representatives and personally handling sensitive issues.
Supervised sales and marketing staff.
Managed creation and updating of multiple corporate websites. Managed social media and forum exposure.
Managed TV, print and digital media acquisition.
Coordinated with media partners, to purchase media and implement campaign strategies. Coordinated corporate sponsorship programs.
Successfully assisted CEO during multiple major litigation events. Award-winning author of numerous feature articles for national magazines and trade publications. Provided product training for associates, dealers and distributors. Conducted product training seminars at industry trade shows to include nationally-recognized SuperZoo, Pet Expo, Miami Boat Show and Bike Week.
SKILLS
• New business development • Extensive experience in consumer marketing
• B2B and B2C sales • Strategic planning
• Account management • Analytical problem solver
• Creation of sales presentations • Coaching and mentoring of sales, administration and customer service staff
• Creation of sales and pipe line reports • Accomplished manager
• Contract review experience • Real Estate finance and acquisition experience
• Skilled at solution selling • Real Estate / Property Management experience
WORK HISTORY
Senior Vice President Sales & Marketing, 12/2019 to 10/2020 Reverso / Separ of the Americas – Fort Lauderdale, FL
• Remained on-site during Covid pandemic to ensure continued manufacturing and sales operations. Worked with operations department to ensure on-time shipping of sales orders.
• Provided sales training to account managers.
• Supervised outside sales representatives.
• Managed revenue models, process flows, operations support and customer engagement strategies.
• Worked diligently to resolve unique and recurring complaints, promoting brand loyalty and enhancing operations.
• Managed account managers, marketing associates and customer service staff.
• Created marketing materials, to include sell and data sheets.
• Created company press releases and new product releases.
• Created and launched new online marketing strategies, utilizing social media and Amazon.
• Created and managed extensive contact lists for print and digital publications.
• Held one-on-one meetings with account managers to identify selling hurdles and identify solutions.
• Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
• Coached and supervised customer service representatives to achieve weekly sales goals.
• Held weekly individual meetings with account managers to review sales methodologies and overcome sales obstacles.
• Encouraged cross-selling of additional products and services through relationship-building and an acquired understanding of customer needs.
• Engaged in targeted training programs to educate dealers and distributors on product benefits and strategies to improve their profits.
• Resolved problems with high-profile customers to maintain and improve relationships.
• Launched and managed Amazon store.
• Developed new products for Amazon store and corporate website.
• Worked with vendors to ensure correct catalog copy. Vice President of Marketing, 11/2006 to 12/2019
Star Brite, Inc. – Fort Lauderdale, FL
• Managed marketing team of graphic artists and administrative staff.
• Managed $1 million annual marketing budget.
• Developed overall marketing strategy and support structure for sales department.
• Created company press releases and new product releases.
• Created and managed extensive contact lists for print and digital publications.
• Boosted website traffic by creating integrated social media strategy, utilizing social media and online forums.
• Drove company branding efforts to increase market presence and product recognition.
• Supported business development efforts and coordinated with sales department and CEO on special campaigns.
• Continually monitored social media, influencers and forums to analyze and react to potential issues, marketplace trends and collect competitive intelligence.
• Developed corporate sponsorships and worked with industry associations to expand public relations exposure.
• Managed relationships with charities and community organizations.
• Responded to customer issues and resolved conflicts to negotiate mutually beneficial agreements between parties.
• Handled multiple customer service calls daily to address consumer inquiries and concerns.
• Designed product labels, ads and sell sheets, including EPA-compliant language.
• Worked with vendors to ensure correct catalog copy.
Executive Editor, 10/2001 to 11/2006
Southern Boating Magazine – Fort Lauderdale, FL
• Built productive relationships with staff writers, freelancers, influencers, graphic designers and other professionals to successfully produce 18 issues annually for 2 publications (Southern Boating and Marine Business Journal).
• Collaborated with owner and sales staff to develop new content strategies to increase user engagement, subscriptions and advertising activity.
• Recruited and trained editorial staff; coordinated with graphic artists.
• Personally wrote numerous feature length articles and news briefs weekly.
• Implemented new ideas and approaches for audience growth via community involvement and targeted editorial content.
• Partnered with sales staff to engage audience while creating meaningful advertising opportunities.
• Researched audience and community needs to determine focus and strategy.
• Designed and led overall editorial strategy consistent with brand guidelines.
• Fostered a collaborative work culture to encourage suggestions from and participation of team members.
• Reviewed all copy for grammar, spelling, punctuation, accuracy and compliance with style guides to ensure readiness for publication.
• Created style guides.
• Interviewed sources and developed relationships to obtain vital information for articles.
• Managed writers to ensure consistent voice and style.
• Assigned topics and article concepts to multiple staff and freelance writers monthly for coverage.
• Led monthly content development meetings with editorial and sales staff.
• Chose and prepared photos for use with feature pieces with art director.
• Monitored breaking news for information on incidents, events and topics of interest to quickly assign coverage to staff.
• Planned budgets and negotiated contracts with freelance writers.
• Collaborated with graphics department to develop and implement new visual elements and templates.
• Guided and motivated staff to achieve demanding targets under tight deadlines. Additional work history available upon request.
EDUCATION
MBA
Nova Southeastern University – Fort Lauderdale, FL Bachelor of Arts – Economics
University of Denver – Denver, Colorado
Associate of Arts
University of Florida – Gainesville, FL
CERTIFICATIONS
Licensed Real Estate Broker
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