Manager Media

D A W N M A R I E L A R K I N

**** ******** **** *** ** La Crescenta, CA 91214 818-***-**** adhxs0@r.postjobfree.com PROFESSIONAL SKILLS

Skills: Client Focused / Detail Oriented / Critical Thinker / Deadline Conscious / Resourceful Problem Solver / Diplomatic / Interacts Well at All Levels / Troubleshooter / Quality Focused / Safety Conscious

Programs: Microsoft Office, Promotracker, COE D7, D8, Confluence, Pipedrive, Wimno, Excel, Power Point

Career Overview: Over 30 years of evolving entertainment industry experience as a Director of on-Air Planning and Scheduling, Production Radio, Cable Media Planner, On-Air Coordinator, Manager, Director and Business Developer. Using an energetic and enthusiastic approach with wide experience in dynamic fast-paced environments in a diverse range of companies. PROFESSIONAL EXPERIENCE

2014 – Currently D2D TALENTS, La Crescenta,, CA

CFO/CEO Talent Manager

Full-service talent management

Identifying and target market each talent

Meet with clients weekly to go over their strategy

Work hand and hand with all clients to approve reels, pictures, slate shots for Actors Access

Submit clients for jobs on Breakdownservices as well network with Casting Directors

Develop clients, oversee scripts for possible pitching to Networks, Cable Stations or Digital Platforms

2002 – 2019 CBS Television Network, Los Angeles, CA Director, Off-Air Media Planning & Scheduling

Oversaw $75 million primetime advertising, ensured placement across multiple platforms

Managed Off-Air Network Promotion/Media Planning for 45+ shows on all media platforms

Managed deliveries across 60+ Cable Networks and 325+ Radio Stations nation wide

Negotiated distribution rates with vendors and maintained strong collaborative relationships

Managed staff of 6 in LA and NYC, approved invoices and met monthly vendor budgets

Determined creative needs / deadlines for TV, Radio, Billboards, Scripts, VOD/FEP & TiVo

Planned fall launch, premiering shows, returning shows, and All Access streaming shows 1991 – 2001 CBS Television Network, Los Angeles, CA Associate Director, On-Air Scheduling

Assisted Media Director with planning / scheduling an annual budget of $500 million

Created product user guides, Release bulletins, FAQs, training guides, used SharePoint

With CEO, President of Radio set run dates of radio promotions with CBS affiliated stations

Provided Radio Stations with full flight during launch, sweeps, and special placements

Managed staff of 5 in LA and NYC, responsible for 296 O&O CBS Affiliate Radio Stations

Worked with Station Managers and Traffic Managers at CBS Affiliate Radio Stations

Strategized with EVP of Media and Marketing Promotions for all Media Off-Air plans 1989 – 1990 CBS Television Network, Los Angeles, CA Manager, Media Planning & On-Air Scheduling

Scheduled On-Air CBS Affiliate radio promotions with an annual budget of $10 million

Ordered & scheduled SWAP (Network time swapping local time) for 296 Station Affiliates

Directed barter trade between CBS Network and K-mart, Toyota, Hallmark & Miss USA

Set media planning schedules for CBS primetime, daytime, news, sports and specials

Developed schedules for inflight programming for American, Continental & Virgin airlines

Evaluated network competitive time periods for strategic scheduling and launch planning 1988 – 1989 Walt Disney Company, Burbank, CA

On-Air Coordinator

Created and arranged On-Air promotions and interstitials for the Disney Channel

Integrated short-form material and marketing campaigns into target-based audiences

Communicated On-Air weekly reports and statistics to SVP of Marketing

Created and implemented daily On-Air schedule for the Disney Channel 1986 – 1987 CBS Television Network, Los Angeles, CA Media Planner

Maintained and prepared daily On-Air promotional schedules

Reported directly to the VP of On-Air Scheduling

Evaluated and updated media plans to balance $250 million dollar media budget

Provided a daily SWAP On-Air placement for CBS Affiliate Stations nation wide EDUCATIONAL BACKGROUND

AA, Animal Husbandry, Pierce College, Woodland Hills, CA Management Courses, CBS Headquarters, NY, NY

www.linkedin.com/in/dawn-marie-larkin-02063613

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www.imdb.me/DawnMarieLarkin

References upon request, if you look on the above LinkedIn link. I also have other references.

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