VP of Sales
Resume:
DAVID I. EINSTEIN
Sarasota, Florida 34233
adhn06@r.postjobfree.com www.linkedin.com/in/david-
einstein
Growth-focused leader and entrepreneur with more than 25 years of sales and business development success in competitive, multimillion-dollar markets. Cultivate strategic partnerships and capture lucrative client accounts to fuel sales, increase market share, and maximize profits. Formulate targeted strategies to engage key prospects, expand customer base, and retain accounts. Define and analyze clients’ needs to provide custom solutions and ensure world-class service. Build, lead, and mentor high-performing teams while instilling cultures of accountability. CO-FOUNDER, CO-PRESIDENT OF SALES AND OPERATIONS
EFFICIO SOLUTIONS & SHAREBUILDERS Columbus, OH 2006 – 2020 Trained hundreds of media sales managers and sellers in sales processes, accountability, and yield management. Designed Media CRM and Yield Management System and sold it to over 850 TV and radio stations, controlling revenues over $150 million. Forged strategic partnerships in markets across US. Presented targeted proposals to C-Suite and Local Management based on clients’ needs. Controlled multi-million-dollar budget. Created SaaS business, sales and operations platforms. Piloted all sales, service and business operations and monitored revenue targets and budgets across multiple products. Partnered with numerous third-party companies to drive customer satisfaction and revenue growth. Managed budget and 5-member sales team and 6-member customer service team. Forged merger and acquisition of Efficio by ShareBuilders.
Fueled new business revenue and growth 46% annually on average for 10 years consecutively. Created Yield Management system, which accelerated revenue growth; Initiated inbound marketing strategy and realized 22% boost in revenue following year.
Bolstered sales revenue 16% throughout 5-year period among key accounts, leading cross-platform sales. Ensured execution of contract deliverables and established credibility to foster trusting, long-term, and mutually beneficial relationships.
Consistently developed business, increasing new accounts by circa 11% annually via spearheading marketing efforts and attending conferences. Maintained 93% client renewal and retention rate.
Enhanced sales team performance and ensured first-rate customer service after introducing incentives that guided, empowered, and developed account executives. Mentored team to realize ambitious growth targets. NATIONAL SALES MANAGER
Clear Channel/iHeart 33 Stations in Central Ohio Region; Columbus, OH 2003 – 2006 Led national sales presiding over 5 markets and 33-radio stations for Clear Channel Radio Sales 12 offices and 75+ sellers. Developed and controlled budgets, generated sales forecasts, and facilitated all national buys, promotions, national political, endorsement, long form, direct response, and non-traditional campaigns.
Consistently boosted revenues and market share; dominated Columbus, OH market share for 36 months straight. Contributed 10-20% of revenue at every station across all markets. Grew revenue 3% annual average over 3 years. SENIOR ACCOUNT EXECUTIVE
WCOL-FM Radio 7 Station Cluster; Clear Channel/iHeart; Columbus, OH, Market 36 1999 – 2003 Managed robust list of active clients including many of the highest spending on the station both locally and via agencies. Led station in new business development. Nurtured great relationships with local and agency contacts.
Consistently exceeded budgets and grew share; Exceeded budgets 3 of 4 quarters each year. Increased my annual non-traditional and digital billing by 15% on average over 3-year period. Converted numerous clients from television to radio.
SENIOR ACCOUNT EXECUTIVE
WCMH-TV Columbus, OH, Market 36 1992 – 1999
Managed robust senior account list of both direct and agency clients. Forged consultative client relationships. Won or placed top 3 in over 80% of annual new business contests. Share leader and top seller in station event and digital sales.
Consistently exceeded budgets and grew share; Achieved or exceeded budget 75% of each year. EDUCATION & TECHNICAL PROFICIENCIES
Bachelor of Science in Broadcast Management and Communications University of Tennessee, Knoxville, TN MS Office Suite Nielsen Scarborough HubSpot Google Analytics Yield Management Sales Force Wide Orbit Traffic Marketron Traffic ShareBuilders Efficio CRM Miller Kaplan AREAS OF EXPERTISE
Alliance Building Client Relationship Management Strategic Planning Business Development Yield Management Needs Assessment Budgeting Sales Management Forecasting Entrepreneurship Marketing Account Management Digital Negotiations Customer Acquisition P&L Recruitment Team Leadership Presentations Advertising
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