Sales Representative Manager
Resume:
FRANCIS TEDZI ABOFRA
Accra 024******* adhj8q@r.postjobfree.com
Objective.
Professional
Summary
Personal Information
To obtain a challenging job in the field of Sales and Marketing that will further enhance my skills and knowledge and be part of the winning team that help to achieve the organizational objectives.
Solid understanding of Marketing. Proficient in Strategic Marketing Management. Decisive Marketing practitioner with over twelve years of experience driving company growth through creative and innovative strategies. Resourceful team leader skilled at analyzing market trends and customer needs to develop highly effective and targeted marketing campaigns.
Date of Birth: 16th September, 1984.
Marital Status: Married
Gender: Male
Languages Spoken: English, Twi and Ewe.
Nationality: Ghanaian
Skills
Analytical, confident and results-oriented
High proficiency in Distributor and Territory management
Good interpersonal and relation skills
Versatile, Affable, Reliable and Dedicated
Team player and people management skills
Works well under pressure and pays attention to detail
Computer literate (Microsoft Office Suite) and capable of being conversant with other software applications in a short time
Aptitude for learning new skills quickly.
Education
2010-2013: BSc Marketing
University of Cape Coast
2003- 2006: HND Marketing
Koforidua Technical University
1998-2001: Senior Secondary School Certificate(SSSCE)
Nsawam Senior High School
Work Experience
June 2020 -Present – Sales and Marketing C0nsultant– BJ SAM LTD
Responsibilities:
Provide consultant services to the shareholders of the company
Leverage industry trends and competitor analyses to improve customer relationship building.
Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases to maximize outreach.
Develop and define effective route-t0-market strategy to ensure product usage and visibility.
December 2018-January 2020-Zonal Sales Manager in charge of Accra/Tema, Eastern and Volta Regions-Everpure Ghana Limited.
Responsibilities:
Drive the commercial growth in the Southern Zones through customer acquisition, distribution and availability of products.
Guarantee the delivery of outstanding customer experience.
Ensure maximum channel visibility as well as effectively manage the team and channel partners.
Lead the Marketing, Consumer Sales and Branch Network team to develop and meet strategic sales & service objectives and targets in the Southern Zone.
Lead and advice on the overall Sales planning & implementation for b0th direct indirect sales against overall marketing strategy.
New sales leads (90% productive call strike rate within 3 months)
Corporate Client acquisition rate (60% of the numeric distribution within the zone)
Competitor pricing (conduct and document trade visits to monitor competitor activities and report on same)
Existing client engagement (conduct quarterly retailer engagement sessions, to share new trends with retailers and distributors, and receive feedback for management information)
Upsell/cross sell (develop and engagement marketing maturity and value realization) month on month.
Net promoter score: 75% Customer loyalty for company brand.
Target achievement- achieve/exceed revenue target from target accounts for each sales person.
Sales effectiveness and Customer metrics: as measured by
– Market share;
– Revenue growth rate (sales growth rate);
–Customer lifetime value (CLV);
–Customer profitability;
–Customer retention rate.
July 2014- December 2018: Ryzen Pharmaceuticals Ltd-(Regional Sales Manager-Accra/Volta/Eastern Regions )
Responsibilities
Manage, develop, motivate and lead a team of field sales representatives and merchandisers so that defined levels of service quality to trade accounts are achieved in the most professional and cost effective way.
Management and achievement of sales standards and targets.
Set and monitor clear performance objectives for all team members and ensure that they are achieved.
Coordinate the team’s calling itineraries and frequencies of account contacts to meet standards of service and coverage requirements.
Manage sales driver implementation, reporting and specific brand initiatives.
Lead in the participation in public tenders at all levels including the Ministry of Health (MOH) and the Regional Medical Stores.
Product presentations and detailing to Medical Doctors, Physician Assistants and other health professionals.
February 2012 to June 2014: Marketing Manager (Meyiri Company Ltd-Pharmacy Division).
Responsibilities
Ensuring activity execution elements are realistic with regards to market realities, sales force capacity /capability as well as timing.
Manage the performance agreements of suppliers/ agencies and other third parties to ensure quality service delivery through on-going evaluation.
Implement approved ad hoc events and promotions in line with brand and portfolio objectives.
Supervise all marketing planning activities to achieve budgeted sales and revenue targets.
Conduct market research to maximize segment opportunities.
August 2009 to January 2012: Danadams Pharmaceuticals Ltd(Sales Representative in charge of Volta and Eastern Regions).
Responsibilities:
Primarily responsible for the sales and marketing of the organization’s portfolio of products and the right merchandising presence in my territory.
Ensuring adequate route coverage to achieve equity in distribution.
Organisation, execution and supervision of promotional activities.
Prospect for new accounts and non-traditional selling opportunities.
Account for all inventory ordered new stock
Increased revenue by acquiring new customers
Participating in tenders in defined public and other hospitals
Qualifying prospective customers and ensure registration in such institutions
October 2008-July 2009: GR Pharma/GR Industries Ltd (Sales Representative in charge of Accra/Tema )
Responsibilities:
Responsible for the sale and marketing of the company’s products.
Ensuring the right merchandising presence in the territory.
Ensuring adequate route coverage in my territory.
Identifying potential outlets for equipment placement and other investments.
Organize, execute and monitor promotional activities.
Actively creating and acquisition of new customers-(hospitals, clinics, pharmacy and chemical shops)
Jan 2008-Sept 2008: Ruandy Pharmacy Ltd.(Sales Executive in charge of Volta, Eastern and parts of Central Regions)
Responsibilities:
Sales of company products to Pharmacy and Chemical Shops in assigned sales territories.
Collection of customer debts and restocking
Stock and inventory control
July 2007-December 2007: J&J Plastics ltd-(Sales Representative in charge of Accra)
Responsibilities:
Collection of customer debts and restocking
Stock and inventory control
Sales of company products across various markets such as Okaishie, Agbogbloshie, Makola etc.
September 2006-June 2007: Mathematics Teacher (Nsawam Anglican Junior High School as National Service Persnnel).
Responsibilities:
Provide class lessons to pupils
Setting of terminal Exams questions for pupils
Providing lesson notes for pupils
Marking of Exams papers
References Mr. Daniel Ofori-Attah
Former Business Development Manager
Ryzen Pharmaceuticals Ltd
Mr. Maxwell Atadja
Chief Executive Officer
Ryzen Pharmaceuticals Ltd
Mad. Rosemary Asiamah
Human Resource Manager
Everpure Ghana Ltd
Contact this candidate