Sr. Web Analytics Analyst

Srinath Kagitham

Email: adhiop@r.postjobfree.com

Phone: 312-***-****

Summary:

Skilled professional with 5+ years of experience in Digital Analytics like Adobe Analytics, Google Analytics and report management spanning the insurance, retail, and e-commerce industries.

Business Planning & Strategy: Competitive intelligence/ analysis, Business Reviews, Early warning systems, Periodic Dashboards monitoring the health of the business.

Create and generate daily, weekly, and monthly dashboards for business. Created reports in the web analytic tools and submitted the results to key stakeholders on regular basis.

Experience with A/B testing and multivariate testing with tools like Adobe Test & Target, Optimizely experience on web diagnostic tools like Charles proxy, fiddler.

SME for various Analytical tools – Adobe Analytics (Site Catalyst), Google Analytics, WebTrends, Core metrics and for integration activities through Tag Management solutions – Adobe DTM/ Launch, GTM, Tealium, Tableau, Android, and iOS application tagging.

Advanced proficiency with word, excel and PowerPoint.

Technical Skills:

Microsoft Office: Excel Advanced, Word, Outlook, Project, and PowerPoint

Multimedia tools: Adobe Photoshop, Adobe Corel Draw, MS Visio, WordPress, in design and Keynote.

Program Languages: HTML 5, CSS, Java Script /jQuery, Angular JS, SQL, SAS and R.

Web Analytics /Business Intelligence Tools: Google Analytics, AdWords, SEO & SEM, Tableau, Tealium, Adobe Analytics, Omniture (Site catalyst, Discover, Insight).

SEM: Google AdWords, Google AdWords Keyword Planner, Bing / Yahoo Ads Center.

Professional Experience:

Kohler Co.

Sr. Web Analytics Analyst – Chicago, IL Dec 2018 – Present

Responsibilities:

Leveraging Web and Digital Analytics to improve our customer's online experience and provide insight into the customer journey.

Developing, Implementing, and tracking KPIs to measure performance against strategic goals with the help on Adobe launch, GTM, Adobe Analytic, and Google Analytics tools several global websites.

Migrated 40+ Kohler web properties from DTM to Launch container.

Implemented Adobe tags using Launch with data layer concept to capture advance data.

Perform quality assurance manual and automated testing using Charles, Adobe Experience Cloud Debugger, and Firebug.

Develop regression, UAT, and cross browser engineering tests.

Used Charles SSL proxy for mobile & tablets devices testing by using company out of network coverage with different browsers.

Site load tested by using Charles for android and IOS devices.

Created A/B test plans and manage implementation.

Participation in the Digital Client Analytics Guild provide input to the design and implementation of the reporting framework implemented to collect web data.

API integration with Capsule and other technologies.

Used R script to get the variable mapping by using Adobe API.

Validate the web property tags by scanning with the Observe Point tool. Creating user journey audits are the most effective testing web paths.

Advanced validation for all types of tags by using Action Set Library rules in observation point tool.

Performed leadership role for tags validation and analytics reporting.

Implemented Adobe Target for various websites.

Worked with 3rd party media agency and internal teams to get the maximum insights by tagging 3rd party tags in the website.

Develop Adobe App SDK and appMeasurement systems libraries and provide native utilities to source query parameters.

Develop reporting and provide insights and analysis to the internal business team and web development team as needed in support of web-based strategies and plans.

Blocked BOT traffic IP’s in report suites to provide the accurate data for business stakeholders.

Created report suites for new Adobe Analytics projects for the sites.

Managed leadership role to provide analytics access to the business teams and vendors roles.

Design, create and automate weekly, monthly and quarterly eCommerce dashboards and reports as well as meaningful Key Performance Indicators (KPI’s) at all levels.

Develop workflows in JIRA/Atlassian and Confluence, and testing tools to check the data collection in Site Catalyst.

Ensure the standard variables match the business requirements and maintain technical documentation for the assigned task.

Capital Group Companies - Irvine, CA

Digital Analytic Consultant July 2017 – Dec 2018

Responsibilities:

Experience as an analytics developer using Adobe DTM and building reports using Adobe Analytics.

Identify, measure, and monitor key performance indicators with continual recommendations impacting site, content, marketing, and e-commerce.

Develop reporting and provide insights and analysis to internal clients as needed in support of web-based strategies and plans.

Design, create and automate weekly, monthly, and quarterly ecommerce dashboards and reports as well as meaningful Key Performance Indicators (KPI’s) at all levels.

Experience in AEM for creating of Context Hub which acts as a data layers for analytics. Author for update the values in metadata to config cloud services of DTM and DTM report suites.

Injecting the header and footer code in AEM.

Creating DTM rules using of Data Layer concepts adding of fragments (i.e. account.html on java stack).

Analyze web traffic and site behavior using Omniture for customer and business insights to support business decisions or business growth (sales, traffic and conversion).

Analyze web analytics data as well as other offline data to evaluate site performance.

Able to identify gaps in the current data capture strategy and collaboratively implement enhancements.

Experience testing web and mobile applications “Black box” and “white box”.

Used Adobe Dynamic Tag Management (DTM) and integration of AEM with Adobe Analytics and Adobe Target.

Analytics reports creation and reviewing them to deliver the actionable insights.

Used Adobe DTM for tagging web pages and validated them using Adobe DTM Switch and also involved in deployments.

Worked on Adobe Marketing Cloud tools such as workbench, Target and also worked on data analysis and reporting using Adobe Analytics.

Partner with Business and Technology teams to develop and communicate requirements for web projects and initiatives. Mentor development teams to implement tracking code correctly and adhere to best practices.

Conduct regular quality assurance audits to identify and troubleshoot tracking issues and inconsistencies within tools and reporting.

Utilize data insights to inform the development of A/B and multivariate tests (including developing hypothesis, influencing creative, identifying success metrics and analysis) that drive improvement of key web site and customer metrics.

Experience with web analytics testing to assure proper implementation and ongoing optimization.

Experience with Adobe Dynamic Tag Management in implementation of tag management systems.

Ananth Technologies, Hyderabad

Web Analyst Nov 2013 – Aug 2015

Responsibilities:

Conducted market research to analyses newspaper consumption trends across India to devise market segment strategy.

Handled tag implementation for Adobe Marketing Suite and Google Analytics using Tag Management (Google GTM, Adobe DTM, Enlighten) across web, mobile.

Be able to identify gaps in the current data capture strategy and collaboratively implement enhancements.

Created Dashboards and defined KPIs for the Management.

Design and develop tagging structures, custom analytic tags and parameters, and reports to support business requirements, including conversions, recommendations.

Pursue data quality, troubleshoot data validation, and bring issues to resolution.

Hands on experience Tableau, used to append optimized storage with help of SQL.

Tableau used to accept the client connections and SQL Quires.

Partner with Business and Technology teams to develop and communicate requirements for web projects and initiatives. Mentor development teams to implement tracking code correctly and adhere to best practices.

Presented an enhanced version of Google Tag Manager Analytics mobile SDK in iOS and Android mobile apps to automatically capture analytics data.

Improved segmentation tracking implemented behavioral retargeting, and curated circulation of email campaigns.

Conduct regular quality assurance audits to identify and troubleshoot tracking issues and inconsistencies within tools and reporting.

Utilize data insights to inform the development of A/B and multivariate tests (including developing hypothesis, influencing creative, identifying success metrics and analysis) that drive improvement of key web site and customer metrics.

Sound knowledge on creating templates, reusable components and workflows in AEM

Experience with web analytics testing to assure proper implementation and ongoing optimization.

LinkedIn Profile:

https://www.linkedin.com/in/srinath-kagitham-37a323177/

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