Marketing, Communications, Public Relations, Social Media Expert

MEGAN PALMER

E-Mail: adh651@r.postjobfree.com Phone: 410-***-****

LinkedIn: linkedin.com/in/meganmarypalmer

Portfolio: meganpalmermarketing.squarespace.com

Professional Statement

Marketing communications expert with 13+ years agency and inhouse experience strategizing, storytelling, and implementing creative campaigns to build brands. Data-driven planner and relentless in execution. Experience

Director of Marketing Communications, ZeroCater (San Francisco, CA) 06/2017 – 06/2020 Oversaw the development and execution of brand communications strategy for 400+ person corporate food- tech startup including messaging frameworks, internal communications, media relations, content strategy, grassroots marketing and social media.

Increased press coverage by 246% with features on CNBC, TechCrunch, Cheddar TV, and Inc. Magazine through proactively pitching compelling narratives. Led internal and external communications for product launches, $12M Series B fundraising, and deployment of capital including handing inbound media requests and preparing announcements, briefing materials, as well as statements for key stakeholders.

Spearheaded the company’s editorial aligned with the company’s expansion strategy including data-driven, annual reports, company website content and blog, sales enablement marketing materials, and social media channels.

Interfaced with senior-level management on a wide range of internal, high-impact discussions to support the company’s headcount growth, increasing from 150 to over 400 employees, including, the development of Internal Communications Guidelines and a Crisis Communications Plan. Secured thought leadership opportunities for senior-level management and conduct media training. Developed, cultivated, and expanded upon relationships with the press to highlight the company’s value proposition through earned, owned, and paid media. Director of Marketing & PR, MINA Restaurant Group (San Francisco, CA) 10/2013 – 06/2017 Oversaw the marketing department, budgets and integrated strategy for Michelin Starred Chef Michael Mina and the Michael Mina Restaurant Group of 15+ brands across 30 properties, including 14 new locations. Oversaw all company digital marketing including social media, coaching teams on content development, posting and engagement, and online reputation management. Ran the overhaul of the MichaelMina.net website migration, revamp, and CMS training. Grew Chef Michael Mina’s social audiences organically across Instagram (+912%), Facebook (+190%), and Twitter (+103%) by establishing a consistent brand voice and compelling content strategy. Developed company-wide email marketing program including email templates, nurture campaigns, database segmentation, and frequency standards. Saw an open rate average of 27% (vs. industry standard 23%) and click-through rate average of 10% (vs. industry standard 1.51%). Led grassroots community engagement efforts to reach potential customers including concierge and referral programs, activation in local events, and alignment with key non-profits. Managed creative, digital marketing, and public relations agencies. Partnered with design and branding agencies on the identity of new projects, as well as creative and collateral needs including information decks, digital assets, sales materials, videos, events, etc. Created and led annual, group-wide content and programming plan consisting of internal and external newsletters, blog posts, social media content, event participation, and other initiatives. Acted as liaison between internal operations teams and external partners, leading marketing initiatives and discussions as part of the weekly manager and marketing meetings and monthly financial reviews, reporting on initiatives, KPI’s and learnings.

Other Professional Experiences

Marketing & PR Consulting, Freelance (Remote) 07/2020 – Present

• Provide marketing and communications consulting services to small businesses defining brand strategy, increasing brand awareness and growing business. Services include: strategy, media relations, social media management, email marketing, website management and more. Planit Agency, Public Relations Executive (Baltimore, MD) 02/2012 – 09/2013

• Developed and led public relations strategy for clients in the hospitality, food and beverage, business, and tech sectors including Four Seasons and Marriott Hotels, DuClaw Brewing Co., Tessemae’s Salad Dressing, Camden Partners, Solar Energy World, and Ancile Solutions.

• Established relationships with key media and influencers, hosted frequent media dinners and events. AMG Worldwide, PR Senior Account Executive (Miami, FL) 09/2008 – 05/2011

• Managed public relations accounts for clients including Balcones Del Atlántico Residences, Blue Martini Lounge, celebrity chef Douglas Rodriguez, and iBidCondo, a virtual RE auction platform.

• Secured local, regional national, and international media coverage for clients in outlets including ABC News, Barron’s, Departures, Food & Wine, The New York Times, and Robb Report. KEH Communications, PR Account Executive (Severna Park, MD) 07/2007 – 09/2008

• Worked with clients to create an innovative, targeted approach for product placement and reviews in key industry and consumer publications such as District Administration, Language, and Scholastic.

• Organized media desk sides for clients at key conferences including FETC and NECC Software

Adobe, Microsoft Office Suite, Google Business Suite, Bamboo, Buffer, Cision, Google Analytics, Hootsuite, Emma, MailChimp, Sprout Social, Salesforce, OpenTable, Venga, ChowNow. Education

Johnson & Wales University - Providence B.S. in Marketing Communications, cum laude

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