Manager Sales

Zachary Ulrich

*** ** *** ***, ********* Beach, FL 33441 • Cell: 954-***-**** • adgsbe@r.postjobfree.com

Objective

To bring my vast experience, polished expertise, existing relationships and proven ability to build relationships to a company that will recognize, empower, compensate, and provide a long term career path suitable for my accomplishments, skill sets, and dedication.

Professional Experience

D.G. Yuengling & Son, Inc. ● Deerfield Beach, FL. (South Florida) 2019 – Present

District Manager

Responsibilities: Management of distributor and local marketing agency – working with & supporting sales force, consistent time with brand manager to fight for market share, brand portfolio focus, and to develop creative/impactful programs, incentives, and promotional strategies; then presenting to distributor sales and management teams

Building upon recently launched secondary brand – Growing the Golden Pilsner brand within all formats specific focus points: On-Premise; (Primary) Make placements (Immediate secondary’s) cultivating/developing the new and existing distribution both (1)draft & (2)package while combining my efforts by strategically supporting the Lager flagship brand pairing & draft revitalization, Large Format: display execution, and Small Format: distribution & program support (Golden Pilsner was a brand that needed the most supplier help in the On-Premise to gain focus, faith, and distro for the distributor’s On-Premise reps & to help drive demand in the Off-Premise)

Launching new brand (Flight) - From business plan to distribution to volume objectives to hosting launch parties to Distributor GSM

Developing local plans for seasonal and/or limited time release brands to capitalize on incremental holistic growth for the South Florida territory (Octoberfest, Hersey, Etc)

Spiribam • Deerfield Beach, FL. (Territory- SE Region US / Caribbean) 2017-2018

Business Development Manager

Responsibilities: Managing all territory distributors, Spiribam Brand Ambassadors, marketing agency and broker partners, all chain account business, program development (both chain and independents), program execution, incentives, and/or Key accounts within South Eastern United States

Launching new brands – From business plan to distribution to volume objectives to hosting launch parties to Distributor GSM activities to chain and independent activations

Developed strategic partnerships and programs to grow our different lines throughout the Hotel, Resort, Country Club, and Restaurant (On-Premise channels)

Lorina • Coral Gables, FL (Territory- Eastern United States) 2014 – 2016

National Accounts Manager

Responsible for all chain and/or corporate accounts with corporate headquarters in Eastern United States (Florida to Texas all the way up to Maine) - From traditional or specialty grocery and restaurants to discount outlets, distributors, transportation/hospitality, closeout groups, and exporters

Current contacts and familiarized practices throughout Eastern US include but not limited to Chain Accounts, Distributors, Total Territory Misc. Contacts list throughout the Eastern US – from Distributor sales reps to Distributor Managers to from store Mangers to Corporate buyer

Developed Spirits partnerships and programs to grow the Lorina line throughout the Spirits and Restaurant or On-Premise channels

Managed all distributors, fulfilment warehouses, and direct ship accounts within Eastern US

Represented Lorina in specialty foods and distributor shows or events including the annual Fancy Food and PLMA shows

Developed annual business plans for internal objectives and budgets

Developed, sold, and executed specific corporate chain account programing, strategies, business plans and goals

Developed and implemented distributor business plans, goals, independent account programing, incentives, while working with Key account managers and participating in Sales Meetings, presenting products and objectives to salesforce

Developed National chain programs, nationwide compatible independent programs, national incentives, and strategic deal pricing

Chain accounts / Territory Contacts - Total list is to extensive for resume: A few to list: Publix, SouthEastern Grocers, Total- Wine, ABC, Wegmans, Fresh Market, Big Lots, Rite-Aid, Ollies, HEB, Specs, European Imports, United, Premier, Fairway, Meijer, Nash, Ingles, Earthfare, Stew Leonards, Gristedes, Walmart, Club Stores and Military Channels. ( Eastern US distributor networks ..Kehe, Unfi, Haddon House, Sysco, and many more )

Premier Beverage • Miramar, FL 2013 – 2014

Territory Manager

Maintained Bacardi and Brown Forman standards for partnership accounts

Managed the Bacardi and Brown Forman portfolios and the sales force

Managed Chain accounts within territory including Publix, Winn Dixie, Albertsons, Total Wine, Crown, and Big Daddy’s Liquors

Developed independent account and chain account programs, incentives, and strategic pricing

Placed each of the new packages introduced by Bacardi and Brown Forman achieving 100% distribution

Sapporo USA/ Unibroue USA • Deerfield Beach, FL (Territory- Eastern US) 2008 - 2013

Regional Accounts Chain Manager

Developed state compatible /specific programs for the 26 Eastern States within my territory

Responsible for managing 25 chain accounts (On & Off Premise) and working with 16 focus wholesalers (Chain Departments)

2011-2013 The Unibroue USA portfolio of craft beers were added to my responsibilities (covered both portfolios)

Worked with 4 Sapporo USA Regional Sales Managers and with 4 Unibroue USA Regional Sales Managers

Placed new products, increase space, and created momentum

Made difficult on-premise placements outside the Japanese Market including Fountain Blue (South Beach), Tiki Bar (Islamorada), Rock Bar (South Beach), Murphy’s Law (Hard Rock, Hollywood, Fl.)

Created a rack and IRC program - triple digit growth for 3 months in Publix, maintained double digit growth

Set up survey programs that eliminated out of stocks and insure program participation outside of incentive periods.

Quickly promoted from District Manager to Florida State manager, and then again to Regional Chain Manager responsible for the entire East Coast – Promotions reflecting success with Florida’s chain accounts and focus distributors

Capitol Real Estate Group • Deerfield Beach, FL 2004 – 2008

Realtor/ Assistant Office Manager

Recruit new and experienced agents

Set daily activities to generate business

Over 3 million in personal real estate transactions annually

Implemented training courses for new recruits — farming specific territories, finding a niche, networking, loan pairing and approvals

Heineken-USA• Deerfield Beach, FL 2000 – 2004

District Manager

Developed On and Off Premise accounts in Broward County - Managed the Off Premise in Broward County

Developed Business plans, and monitored and effectively used annual budgets

Managed distributor relationships, working with and training distributor sales force

Created, executed, and recapped local and national programs incentives

Double digit growth on Amstel Light all 4 years in a row (Led to brand establishment as an independent entity)

Hit Heineken numbers all 4 years (8% Annual Average)

Found additional money from non-competing brand to double our on-premise promotional activity in Ale House

Won Sales Incentive sending me to Australia to host the Australian Open

Education, Certifications & Relevant Training

University of South Western Louisiana • Lafayette, LA 1996 – 1998

Business Administration

Company Sponsored Training: Graduated Five Stars- Heineken University

•Category Management •Distributor Management •Negotiating Skills ●Utilizing Unexpected Tools and Out of the Box Thinking

• Fact-Based Selling ● Grocery-Store Insights ● Sales Coaching Leadership

• Presentation Power ●Advanced Fact Based Selling •Key Account Leadership

Fluent in: ● Salesforce ● Excel ● Word● PowerPoint ● Outlook ● GoSpotCheck

Additional Certifications: Cicerone Certification (CBS) - Craft Beer Expert

References : Ernie Desposito – Heineken USA / Area Manager954-***-****

Joe De Vito - Goldcoast Beverage / Off –Premise District Manager 954-***-****

Eric Del Valle – Redbull North America / Distributor Manager 305-***-****

Tom Fox – CM Profit Group / Partner –Head Consultant& Trainer 248-***-****

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