Social Media Digital Marketing

JASMINE F. FRYAR

*** ********** ****, ******* **, 28328 910-***-**** adg3vz@r.postjobfree.com

EDUCATION

University of Mount Olive, Mount Olive, NC August 2019 Bachelor of Science: Recreation and Leisure Studies – Emphasis Sports Management Bachelor of Science: Business Administration – Emphasis Business Management GPA 3.42

PROFESSIONAL EXPERIENCE

Money Mouth Marketing, Atlanta, GA April 2020 – June 2020 Social Media Marketing Intern

• Created direct response campaigns to attract prospects from sites like Facebook, LinkedIn, Twitter, Instagram, and others, while converting them into customers

• Properly created, coordinated and tracked digital marketing and advertising campaigns using optimization and analytics tools like SEMRush, Ispionage, & Similar Web

• Utilized social media applications and application tools like: Social Bee, Hootsuite, Typeform, WordPress, Doodly, Canva Unsplash, & Viddyoze

• Created email campaigns, lead magnets, and mini articles to connect, build, track, and engage with clients and prospective clients

• Distinguished the difference between social media management and social media marketing

• Learned the in's and out's of content marketing, social community marketing, copy writing, and obtaining competitive marketing research

• Effectively participated in cross-team strategizing efforts to achieve optimal goals 4OurFans, Chapel Hill, NC May 2019 – August 2019

Public and Community Relations Intern - 480+ hours

• Enhanced charitable identities for clients Antawn Jamison, Brendan Haywood, Juwan Howard

• Completed extensive online research/creating a database for a new “Community Relations in Sports/ Corporate Social Responsibility” textbook

• Helped plan and execute community relations projects; Antawn Jamison’s All-Star Basketball camp & Brendan Haywood’s Single Parent in NC fundraiser

• Finalized a plan for a major fundraising event for a client (including securing strategic partnerships and creating public awareness)

• Created and regulated social media accounts to improve the images and marketability of clients

• Revamped Antawn Jamison, Brendan Haywood, & Juwan Howard websites in a timely, efficient manner Pope Wellness Center at University of Mount Olive, Mount Olive June 2017 – August 2019 Fitness & Intramural Team Member

• Maintained healthy cooperative and productive relationships with colleagues and guests creating a harmonious and inviting environment

• Assisted management in the organization, implementation, and supervision of health, intramural, and fitness programs

• Interacted with guests making cash transactions via register and card payments

• Monitored facility resolving issues or informing supervisors about any issues

• Practical knowledge of using and maintaining recreational equipment

• Conducted tours of facility for visitors answering questions and promoting memberships

• Ensured areas were appropriately clean and sanitized Umstead Hotel & Spa, Cary, NC June 2016- January 2017 Back Waiter

• Assisted the server staff in daily preparations

• Greeted and received customers in a courteous manner when they entered the restaurant

• Accurately recorded orders and partnered with team members to serve food and beverage that exceeded guests' expectations

• Served guest their ordered items in a timely manner

• Resolved and handled customer issues effectively

• Maintained professionalism in fast pace environment VOLUNTEER EXPERIENCE

Freelancer for Clinton High School Women’s Basketball Team, Clinton, NC October 2019 - Present Social Media Coordinator

• Interacting with users and responding to their social media messages, inquiries, and comments

• Engaging audiences with content in text, image, and video form

• Generating awareness through live social media content

• Utilizing applications like iMovie to edit and produce videos for social media account Clinton High School Women’s Basketball Team, Clinton, NC October 2019 - Present Volunteer Basketball Coach

• Leading different aspects of training sessions

• Working individually with players to advance their skills and techniques

• Assisting in game plans, sessions plans, player rotations, and various offensive and defensive strategies with coaching staff

• Designing custom workouts for each player

• Offering mentor-ship and counseling to each player

• Assisting the head coach in coaching related duties and activities like; 1 on 1 meetings, setting up practices & games, running drills & plays, team teach, assessing performance evaluations, etc. Faison Wellness Center, Faison, NC September 2018 –May 2019 Volunteer Little League Basketball and Soccer Coach

• Provided a positive learning environment where the children were able to learn about teamwork and sportsmanship, have fun, and learn about the fundamentals of the game

• Created session plans, game strategies, & player rotations

• Led different activities and trainings during the season

• Organized all team activities in regards to the children practices and games

• Implemented team and individual goals for the children

• Oversaw two successful leagues ; soccer & basketball

• Worked with children ages 3-4, 4-6, 7-9

Carver Elementary School, Mount Olive, NC October 2015- December 2015 Volunteer Health & Physical Educator Teacher

• Demonstrated and educated students in the fundamentals of body movement through their exercises and games

• Created lesson plans

• Promoted activeness and teamwork through individual and group activities

• Administrated healthy and leisurely activities for the children while implementing fun into the equation

• Evaluated the students growth and athletic abilities in a 3 month period

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