Social Media Account Executive

ANDERSON “ANDIE” VORWERK

**** ******** **** *** *** • Tampa, FL 33611 • 352-***-**** • adfzad@r.postjobfree.com EDUCATION

Bachelor of Science in Business Administration, Marketing June 2014 - May 2018 University of Florida, Gainesville, Florida

CERTIFICATIONS & TRAINING

Google Ads Search Certification May 2020

Google Ads - Measurement Certification May 2020

Developing End-to-End Instagram Strategy, HubSpot Training May 2020 SEO Strategy, HubSpot Training January 2020

PROFESSIONAL EXPERIENCE

Media Director / Account Executive, United Landmark Associates January 2020 - Present Tampa, Florida

• Clients included: Intrepid Powerboats, Two Roads Development, SLC, ADG Development, The Champions’ Club, Heritage Builders

• Developed, presented and executed data-driven media plans from inception to completion with budgets ranging from $45,000 to over $500,000

• Provided strategy across all platforms including digital, OTT, social and traditional

• Identified, evaluated and managed third party media vendor relationships on an ongoing basis to provide potential solutions to client challenges

• Provided extensive market and consumer research

• Created, lead and collaborated on strategy development and project management

• Worked closely with account service team to develop media strategy briefs and with communications planning and account planning to extend insight into media plan development

• Worked with internal teams to develop and gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met

• Simultaneously took on all account executive responsibilities for 1 client Assistant Account Executive, United Landmark Associates January 2019 - January 2020 Tampa, Florida

• Clients included: Two Roads Development, ADG Development, The Champions’ Club, Heritage Builders, Devmar Development

• Assisted in providing proactive client communication, including weekly progress reports and handling issues that arose to ensure excellent client satisfaction

• Coordinated with key departments to ensure client needs were being met and each project was completed on time and within budget

• Contributed to marketing strategy by developing creative briefs to guide creative concepts used for all communication material

• Organized weekly client meetings, providing analytics and measurements of campaign successes

• Assisted in creating annual marketing budgets from $300,000 to over $2 million

• Acted as liaison between client and agency departments including media, digital, website development, design and production

• Reviewed all jobs for quality control to meet and exceed client expectations

• Provided research for all departments on an as needed basis

• Utilized Advantage project management software and practiced different types of project management methodologies Associate Recruiter, Hays July 2018 - January 2019 Tampa, Florida

• Consulted with business leaders and hiring managers daily to define competencies for specific roles

• Built and maintained a quality candidate pool through fostering long-term relationships with candidates

• Interviewed, pre-qualified, performed reference checks, negotiated offers and closed hires

• Assessed candidates’ hard and soft skills through a combination of behavioral interviews and competency-based evaluations

• Established a strong social media presence, specifically on LinkedIn, in order to attract IT professionals and optimize those who view my content

Marketing Intern, USAmeriBank (since acquired by Valley National Bank) May 2017 - August 2017 Tampa, Florida

• Assisted with the planning and execution of all summer USAmeriBank events for internal and external clients

• Worked with the Small Business Administration (SBA) department in the bank to understand the market need and devise a campaign strategy for “SBA Month”

• Attended bi-weekly meeting discussing brand management for the bank and developing marketing collateral

• Created a promotional video for a new branch opening in Lakeland that was utilized in a social media campaign that lead to 2000 more views than previous promotional videos

Office Assistant, Men’s Basketball Complex July 2014 - May 2018 University of Florida, Gainesville, Florida

• Provided assistance to the program director by answering calls, sorting and replying to office mail, and organizing recruit weekends

• Processed and reviewed routine paperwork and entered data into the database Assistant Camp Director, Men’s Basketball Complex June 2015, June 2016 University of Florida, Gainesville, Florida

• Scheduled 3 different facilities for over 90 teams to play in

• Managed the courts and ensured that each one had the proper equipment

• Communicated schedule adjustments with other directors and participants

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