Digital Marketing Sales

Winnie (Chia-Jui) Wu

**** ******* ** *****, ******* 917-***-**** addt8d@r.postjobfree.com

EDUCATION

Baruch College, Zicklin School of Business, CUNY New York, NY MS in Marketing Analytics, GPA:3.42 5/2020 National Chung Hsing University (NCHU) Taichung, Taiwan BBA in Marketing, GPA:3.39 6/2017 TECHNICAL SKILLS

• Programming: R, Python, HTML, CSS

• Data Analysis: SPSS, SAS, Google Analytics

• Database: SQL, AWS

• Excel: VLOOKUP, Pivot Table

• Web Development: WordPress

• Microsoft Office: Word, Excel, Power Point

WORK EXPERIENCE

MiTAC Information Systems CORP. Program management intern Newark, CA 07/2019 – 08/2019

• Refined the production by 5S in two weeks with a limited budget, including creating color codes to clarify product status and reorganizing district usage. Decreased 40% of training time.

• Used Excel VLOOKUP function to produce report about demand of each component and weekly production schedule.

Alzerina Jewelry Marketing intern New York, NY 02/2020 - 05/2020

• Managed product SEO including title and meta description by using Shopify which double the sales volume in terms of sales by traffic source (search).

• Increased conversion rates by 7 times through developed in-site body content, meta description, and page title.

• Created product status tracker to integrate the product photo, style photo, and stocks in different platforms. RELEVANT ACADENIC PROJECTS

Software Tools for Data Analysis, R New York, NY 02/2019 - 05/2019

• Mined a huge dataset by using R to find out relationships between alcohol consumption and study behavior.

• Coordinated the data collection from the original data set to resolve inconsistencies or obtain missing data.

• Adapted statically techniques hypothesis testing and ANOVA to validate data and interpretation.

• Created linear regression model to estimate alcohol consumption in different environments with various factors.

Marketing Research, Qualtrics/SPSS New York, NY 09/2019 - 12/2019

Developed a questionnaire in Qualtrics to measure consumers’ attributes.

Utilized SPSS to perform gap analysis to assess how customers’ satisfaction and importance of an attribute are related.

Operated chi-square to test whether importance and satisfaction of each attribute are related.

Implemented t-test to see if the difference between Starbucks’ key attributes and competitors’ are significant.

Digital Marketing, WordPress/Google Ads New York, NY 09/2019 - 12/2019

Started a WordPress blog to share coffee shops in NYC.

Set up Google Ads with keywords and description which double the traffic.

Linked Google Analytics and Google Ads to track customers’ purchasing behavior and preference including the place and the time to adjust the keywords.

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