Strategic Marketing Professional

BRYAN K. WARD

*** ********* ***** ******, ** ****2 412-***-**** addoqd@r.postjobfree.com https://www.linkedin.com/in/bryanward/ Creative Marketing Executive

- Drives business through content creation, innovative branding, creative strategy, and integrated communications to achieve profit growth

- Developed marketing strategies that resulted in a $1 Billion dollar acquisition in 2019

- Balances the need for infrastructure, automation, and team creative synergy that results in increased ROI from marketing initiatives

- Proven ability to mentor and develop leaders within an organization

- Builds consensus that consistently creates momentum to implement strategic initiatives

Executive Leadership Competencies

Strategic Marketing & Branding • New Product & Brand Development • Public Relations, Advertising & Promotions • Content Creation • Social Media • Interactive & Technology Enabled Marketing • E-Commerce & Website Evolution • Data Driv- en Marketing • Email Marketing • Commercial Production • Copy- writing • Environmental Branding • Corporate Communications

• Loyalty Marketing & Customer Segmentation • Profit & Loss Statement Accountability • Energetic Team Management

• Market Research

Selected Highlights

• $1 Billion dollar acquisition of Crossroads Treatment Centers

- led the marketing that resulted in a 530% increase in Doctor recruitment, integrated 5 independent companies under 1 comprehensive brand, managed 11 states and over 85 clinics, and positioned the company for a successful sale. In 8 months.

• 575% increase of sales leads at Webbula, an overall 375% increase in web traffic as a result of an aggressive daily content creation campaign, digital ad spend, and conference schedule.

• Led the team that created Giant Eagle: Market District and launched the pilot store in Bethel Park, PA. There are now over 400 stores across four states.

• Created the Debt Monkey for CCCS Advantage Credit that increased call center calls 79% and became the most recognized brand in Western PA for 5 years.

• Managed $4.5 Million dollar budget for the American Institute of Architects and launched a national awareness campaign with measured results of over 400%.

• Led a 42 person agency with capitalized billings of

$85 million, serving 247 clients in four countries, and was recognized by Wired, AdWeek, NYTimes, and others for our innovation, charitable giving, and creativity.

Career Highlights

Chief Marketing Officer

Crossroads Treatment Centers (2018-2019)

As Chief Marketing Officer I led the planning, development and execution of Crossroads Treatment Centers OTP and OBOT/OBAT strategic market- ing, advertising, and business development initiatives across the entire family of CTC companies. Those companies include Crossroads Treat- ment Centers and ARS Treatment Centers which represent over 80 clinics in 11 states and growing. CTC was recently sold in a nearly $1 Billion private equity acquisition.

Chief Marketing Officer

Webbula (2017- 2018)

Developed and executed a comprehensive marketing and branding plan to position the company as the leader in the industry by leveraging a new identify platform, launching a new website built for SEO/SMO excellence, creating trade-show materials, collateral, videos, an aggressive content marketing and social media program, and partner outreach programs. Website visits grew over 300% and sales leads went from an average of

.45 a day in 2017 to well over 2.15 a day as of November 2018. VP of Marketing

Accessible Recovery Services (2016-2017)

In seven months I successfully re-branded and implemented brand stan- dards company wide, as well as re-launched a totally new website, which included SEO and other compliance features. Increased our social media presence over 350%. Reached out to over 25,000 Doctors, NPs, and PAs across the state, increasing our pipeline over 1,200%. As a result ARS grew from 8 clinics to 30+ in the same time period and was recently purchased by Crossroads Treatment Centers.

Chief Creative Marketing Officer

Giant Ideas (2001-2012)

Founded and grew an award-winning creative agency that was ranked in the top five by the Pittsburgh Business Times for over a decade, with over

$85 million in Capitalized Billings annually, 40+ employees and over 200 regional, state, national, and international clients served. Complete Career History

Chief Marketing Officer

Crossroads Treatment Centers (2018)

As Chief Marketing Officer I was responsible for overseeing the planning, development and execution for the largest OTP/OBOT addiction company in the United States, operating over 80 clinics in 11 states. Chief Marketing Officer

Webbula (2017-2018)

Webbula is the industry leader in programmatic big data and data hygiene, serving clients such as Oracle, Amazon, Google, McDonalds, BBDO, Cision, and many more.

VP of Marketing

Accessible Recovery Services (2016-2017)

ARS grew from 8 clinics to over 20 and I hired the current CEO. ARS was purchased by Crossroads Treatment Centers and I was asked to return to lead the new company’s marketing efforts.

Partner

Flying Pig Branding Company (2014-2016)

Creative and strategic marketing consulting for a wide variety of businesses, agencies, production companies, and gaming companies. Clients included Buzzhoney, Howard Hanna, Giant Eagle, CCP Games, FeelsGoodMan Games, Last Shadow Tours, and many more.

Chief Executive Strategist

Zoltun Design (2012-2013)

EVP, Brand Strategist

Yellow Submarine (2012)

Chief Executive Officer

Giant Ideas (2001-2012)

Sole founder of the innovative, full-service, creative agency that created, built and implemented brands for the Pittsburgh Penguins, H.J. Heinz, Giant Eagle, The American Institute of Architects, MyWireless.org, Dollar Bank, AdvantageCCS, and Premier Medical Associates among others. Giant Ideas recognized as “Best Creative Organization” in 2004 by the American Business Awards.

Managed a team of 42 creative and marketing professionals. Organizational leader in the development of short and long range strategic marketing plans for profitability improvements of all agency clients.

Implemented and executed emerging technologies such as mobile, app development, SEO, SMO, e-solutions, viral marketing, and much more. Featured in the NYTimes, FastCompany, and other national media.

VP Creative Supervisor

Engauge (1997-2001)

Managed the creative services department of the multi-city agency, which included 35 professionals, developed strategy and creative execution for a variety of national clients including The Hoover Company, Adelphia Communications, and Comcast among many others.

Introduced website development, search engine optimization( SEO, SMO, etc), and other new digital tools into the region and managed integration of digital services agency wide.

Creative Director

Shamlian Advertising (1996-1997)

Branded and introduced the nation’s first Platinum Credit Card for FirstUSA Bank.

Creative Director

Depersico Design (1992-1997)

Created, and branded the OverPower Card Game for Marvel Entertainment. Worked with clients that included Campbell’s Soup Company, TastyKake, Mrs. Smiths, Kelloggs, Marvel Entertainment and others.

Senior Art Director

Matthews International (1991-1992)

Graphic Designer

Bright of America (1987-1991)

Education

Art Institute of Pittsburgh

Bachelors in Marketing Communications

Boards

Adobe Advisory Council (1987-1996)

National Vice-President Muscular Dystrophy Association (2004-2010) Board of Directors - Pittsburgh Botanical Garden (2002-2005)

Award Highlights

- Ernst & Young Entrepreneur of the Year

- Microsoft “Realizing Business Potential” Award

- Diamond Award “Best CEO”, Pittsburgh Business Times

- Inducted into the Pittsburgh Advertising Hall of Achievement

- Recipient of multiple Telly, Addy, CTAM, Art Director Club Awards

- Recipient of multiple International Webby Awards

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