Marketing Manager Sales
Resume:
JOHN E. SALKELD
Bettendorf, Iowa 52722
add67z@r.postjobfree.com
INTRODUCTION
● Creator and implementer of memorable, results-generating marketing and sales initiatives in a diverse array of industries
● Architect of many successful marketing, communications, advertising, and media relations campaigns, ranging from site-specific efforts to international programs
● Successful team leader in a variety of organizational settings, including private, publicly held, international, startup and not-for-profit companies EXPERIENCE
Marketing Manager
Mancomm, Davenport, Iowa/Rock Island, IL
March 2019 – November 2019
Mancomm is a publisher and distributor of OSHA safety and compliance materials. As Marketing Manager I directed the marketing, public relations, media relations and communications efforts of the organization; lead the company's sales efforts and sales team, managed the company's international customer service team, and coordinated new product development efforts. To help modernize the company's array of printed safety offerings, I developed a new digital safety library now available on a subscription basis to interested customers. Ask me about CORRAL!
Marketing Manager
TapOnIt Deals, LLC, Davenport, Iowa
2017 – 2018
Directed the marketing, advertising and communications efforts behind TapOnIt’s ongoing national expansion. TapOnIt is a technology startup company that sends offers from local businesses to the smart phones of people who have signed up to receive them using picture text messaging. The company has expanded operations into fourteen new markets this year, and won the Quad City Chamber of Commerce’s 2018 Company of the Year award.
Marketing Manager
ebeam Technologies (formerly PCT Engineered Systems), Davenport, Iowa 2012 - 2017
Established and evolved the marketing, advertising and communications program for the largest global developer and integrator of electron beam (ebeam) technology systems. This international marketing program (over 50% of these systems are exported each year) included sustained efforts in:
● Tradeshow exhibitions (4-6 per year)
● Media relations/trade article publication (8-12 per year)
● Collateral development (company, products, thought leadership)
● Web site construction/maintenance (and lead generation programs)
● Seminars (3-4 per year)
● Customer reach out campaigns (6-8 per year)
● Promotional efforts (advertising, Facebook, LinkedIn)
● Other (brand management, educational programs, training, videos, open houses) The success of these programs contributed to record sales in 2013, 2014 and 2015 (2015 sales: $25,000,000); attracting the attention of Swiss conglomerate COMET Technologies, which acquired PCT in May, 2015, incorporating PCT into its ebeam Technologies division.
Director of Sales and Marketing
Clarion Hotel & Conference Center, Davenport, IA
2010 – 2012
Spearheaded the sales, marketing, advertising and communications efforts for Davenport’s largest hotel and conference center (288 rooms; 32,000+ square feet of meeting space).
● Directed all Center marketing, promotional and advertising campaigns
● Managed the hiring, training and development of Sales Management team
● Maintained team performance, sales records and key customer relationships Regional Marketing Manager
iPCS Wireless (Sprint), Davenport, IA
2005- 2009
Directed the marketing and corporate communications initiatives for iPCS, an affiliate of Sprint (since acquired by Sprint). Responsible for determining strategic marketing programs in several dozen markets across Nebraska, Iowa and Illinois. Valuated the best use a $6 million annual marketing budget, strategically implementing advertising, marketing and promotional monies across these markets. Specific duties included individual store, market-specific and regional strategic market development; advertising agency direction and messaging/creative approval; television, newspaper, radio, and direct mail campaign coordination; and sponsorships and event management. Director of Sales and Marketing
The Marthens Group (Marco), Davenport, IA
2002- 2004
Managed the hiring, performance expectations and professional development of a 20-person nationwide Equipment Sales team for Marco, North America’s largest distributor of surface preparation equipment and supplies. Implemented a full spectrum of strategic and tactical management duties, leading our division to a record $11 million sales total in 2003.
Director, Sales and Marketing
ACT, Inc., Iowa City, IA
1998- 2002
Developed, implemented and managed the overall branding/marketing/advertising campaigns for ACT’s Workforce Development Division. Managed corporate relationships with 330+ member distributor network; and stewarded a 6-member, nationally-deployed sales team targeting Fortune 1000 business sales efforts for ACT’s WorkKeys® workforce assessment program. Invigoration sales and marketing program boosted overall sales 40% to $7 million annually during my tenure. EDUCATION
● MBA, Concentration in Finance, University of Iowa, Iowa City, Iowa
● BA, Marketing, University of Iowa, Iowa City, Iowa
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