Social Media Data Analyst

Sneha Murugan

+1-469-***-**** add5oa@r.postjobfree.com https://www.linkedin.com/in/sneha-murugan Dallas, TX EDUCATION

The University of Texas at Dallas May 2020

Full Time Master of Business Administration (MBA), 3.82 Master of Science (MS), Business Analytics, 3.82

• Appointed as Teaching Assistant (TA), Jan 2019 - May 2019

• JSOM MBA scholarship recipient, Aug 2018 - Present National Institute of Technology, Tiruchirappalli May 2016 Bachelor of Science (BS), Electronics and Communication Engineering TECHNICAL SKILLS

Analytics Skills: Regression, Clustering, Hypothesis Testing, Anova, Forecasting, Conjoint Analysis, A/B Testing Programming: R, SAS, SQL, C, C++, Python, VBA, JSON Visualization Tools: Tableau, Power BI, Adobe Analytics, Google Analytics Tools: Word, Excel, PowerPoint, Visio, Access, MS Project, Postman, AWS SageMaker, SAP MRP, SAP APO Operating Systems: Windows System, Linux, Unix

CERTIFICATIONS

• Certified Scrum Master, International Scrum Institute May 2019

• Scrum Product Owner, International Scrum Institute May 2019 BUSINESS EXPERIENCES

Data Analyst Intern, Centrak, Dallas May 2019 - May 2020

• Accrued 7% profits by examining BOMs to analyze and design optimal pricing models for various services

• 9% decrease in customer quotation process and procedure by modeling and automating rough order estimation

• 25% increase in customer satisfaction by utilizing customer data to design client experience metrics report

• Examined company’s strategy and designed digital dashboards for various stakeholders to calibrate targets Software Engineer, Oracle Corporation, India Jun 2016 - Jul 2018

• Collaborated with IT teams and various stakeholders to deliver a cloud product yielding $4 Million revenue

• Improved process by reducing 25% of workflow cycle on automating feature test cases of RESTFUL webservice APIs

• Drafted and maintained business requirements and aligned them with functional and technical requirements

• Trained a team on agile practices and methodologies, project protocols and skills to develop and deliver products

• Created and maintained Oracle SQL queries to generate dynamic VM policy usage maps

• Identified and reconciled errors in data to ensure accurate and quality business deliverables for clients

• Automated use cases regression testing on all client-load balancer-server-DB layers, reducing defects by 7% Analyst Intern, Sony Music Entertainment, India Jun 2015 - Aug 2015

• Provided analysis of artist fan demographics using social media and other survey platforms for Sony Music artists

• Helped identify media trends and suggested advertisement for various artists and Indian film promotions AWARDS AND ACHIEVEMENTS

AT&T Case Competition Feb 2019 - Mar 2019

• Achieved first place by proposing value added market campaign strategies to increase usage of services Cyber Group Case Competition Apr 2019

• Finalist of Cyber Group case competition for reengineering process flow and increasing workers collaboration PROJECTS

Black Friday Sales Jan 2019 - May 2019

• Analyzed 500,000+ records of sales data, derived business insights based on customer demographics

• Built a model in SAS to statistically validate insights using forward selection and cross validation techniques Major League Baseball Aug 2019 - Dec 2019

• Analyzed MLB.com website using Adobe Analytics to drive MLB in-stadium experience to their website

• Provided customized marketing recommendations to increase sales of products on MLB.com and Mobile apps ELIGIBILITY: Eligible to work in the U.S. for full-time employment for up to 3 years

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