KRISTIN STOGNER
FUTURE – MERCHANDISE PLANNER
OBJECTIVE
A versatile, highly motivated leader with proven experience in both vendor and retail channels. Consistently recognized as self-directed, strategic business planner, developing outstanding relationships with clients, peers and management. With prior experience as a Director and Sr. Buyer, able to lead teams to success and significant growth. A collaborative manager with all key players to ensure success thru a one team approach.
EXPERIENCE
LANDS’ END - DODGEVILLE, WI MARCH ’20- PRESENT NATIONAL ACCOUNT EXECUTIVE- NEW BUSINESS
Responsible for uniform business with major multi-million dollar companies. Goal of $2M+ per major account and secured all new business for the company. Acquired over 5 new accounts in 2 months. Have over 30 team members that work on my team to help with prospecting tools, storefronts, merchandising and marketing tools. Designed Subscription Boxes for major clients to grow business.
LANDS’ END - DODGEVILLE, WI JUNE ‘19- MARCH ’20 STRATEGY AND EVENT DIRECTOR
Responsible for oversight of our new and exciting Brick and Mortar Lands' End School Uniform stores with management accountability of Store Managers, the responsibility for strategy, management, and oversight of pop up of LESU Store(s) and LEBO events and tradeshows. Managed over 60 team members in sales and marketing to coordinate events and strategies for events to ensure they was successful.
SWAROVSKI-NORTH AMERICA- DALLAS, TX AUGUST ’17- JUNE ‘19 KEY ACCOUNT MANAGER- CORPORATE GIFTS
Responsible for over $3M in corporate sales specializing in direct customers such as Casinos, MLM, Disney and NBA/NFL. Total 2018 sales +32% to LY, +$632K, achieving this with 80% new business development. Recognized in Q4 for the most innovative new product launch with Disney. Created first to market gift card featuring over 2500 crystals for top clients with a limited distribution.
COUSIN CORPORATION- LARGO, FL SEPT ’15-JULY ‘17 ACCOUNT EXECUTIVE
Responsible for over $15M in cost sales. Analyzed sales, present new opportunities and product for all accounts. Cousin distributes Swarovski Crystals for all craft channels. The 4th most recognizable brand in the world. Grew the craft channel in major accounts 7% in 2016.
JCPENNEYS- PLANO, TX MARCH ’14-FEB ‘14 SR. BUYER- WOMEN’S SHOES
Responsible for 2nd largest businesses in company at $236M annually. Challenged with restructuring entire office and vendor mix and returning to growth in both sales and GP. PB growth to go to 75% in 2015 vs. 22% in 2014. Work with factories and sourcing on trends, pricing, and construction to obtain profitable sales and GP. Mentor and develop MAT team with pricing, allocation, in-store presentation, overall strategy.
C O N T A C T
add4pr@r.postjobfree.com
Prosper, Texas
E D U C A T I O N
MOUNT MARY COLLEGE
BA- Double Major in Fashion Merchandising & Hospitality Mgt
Minor- Business
2001