Brand Marketing Associate

Sangeeta Govindan

Communications consultant

P: 437-***-**** E: adct1e@r.postjobfree.com Toronto, ON http://www.linkedin.com/in/sangeeta06

CAREER SUMMARY

I am a story teller – I got into brand marketing because I wanted to use this as a platform to help brands to build a deeper connection with their consumers. I have over 5 years of experience combined delivering client-focused solutions working in creative advertising agencies and on the brand side. I have handled clients across varied sectors - Retail, Jewelry, Real Estate, Education & Technology.

SKILLS

Brand Management – Product Launch – Event Planning – ATL / BTL / Digital Marketing – Research, Planning & Strategy –– Innovative Marketing Campaign – Strategic Marketing – B2C B2B Marketing

EDUCATION & CERTIFICATIONS

MSc Communications & Media Sciences / Anna University, Chennai, India April 2010

Google Analytics Advanced / Google March 2020

PROFESSIONAL EXPERIENCE

Handled National Marketing & Brand Communications – Traditional & Digital Media at Yamaha Motor

Involved in 2 new product launches at Yamaha – Motorbike & Scooter Motorbike

Successfully rebranded existing motorcycles resulting in a boost in sales for said models by 40%

Lead and executed marketing activities at Yamaha resulting in an overall increase in sales by 5% in 2014 - 2015

Involved in complete marketing lifecycle from multi-channel integrated marketing plan, identifying target groups, budgeting, creative agencies brief, media planning, TV commercial production, product photography, product launch event, POS/ consumer promotion materials, social media marketing, merchandising, in-store signage & other brand activations

Analysis of market research insights, brand metrics & past campaign post mortem analysis to optimize marketing campaigns

Coordinated with Yamaha Japan to ensure consistency in global brand voice

Liaise with internal cross-functional teams (Sales, Operations/Support/Customer Service, BTL, PR) & external vendors for marketing requirements (Advertising agencies, media planning, events etc.)

Oversaw creative process (Copywriting & art), review, proof reading and evaluating design/copy-writing against brief and brand guidelines while ensuring timely delivery and meeting deadlines

Lead a team of 5 professionals and as the brand custodian of the largest business at JWT, Chennai, India with a business worth over INR 10 million

Worked on 360 degree market strategies covering print (print ads – newspaper/magazines), Television Ads / other video production, outdoor, merchandising & packaging, in-store BTL activities, digital ads campaign & social media posts

Involved in pitches and new business growth at Absolut Kreatives, Chennai and won 5 new projects

Day to day creative project manager & primary point of contact for the client

Focused on building client relationships and being the voice of the customer

Analyzed client marketing requirement and came up with creative solutions

Maintain annual marketing planning calendar and advertising schedules

Monitoring and tracking competition campaigns and identifying new areas of marketing

Collaborate with 3rd party vendors – printers, event marketing planning, media relations. Vendor management - negotiate pricing, profitability and Vendor Cost Approval management

Timely processing of invoices and payments

Assessed partnerships and collaborations with marketing goals

Translated business goals into action plans and developed appropriate marketing plans

Project management - Planning, Budget Management, Resource Management, ROI analysis

WORK HISTORY

Account Manager Titan Advisors Financial Management Firm 10/2017 to 08/2019

Assistant Manager - Brand Marketing Communications Yamaha Motor Automotive OEM 06/2014 to 07/2015

Account Executive J Walter Thompson Advertising Agency 02/2013 to 06/2014

Freelance Research Associate 09/2012 to 01/2013

Account Executive Grey Worldwide Advertising Agency 04/2012 to 08/2012

Jr Account Executive Absolut Kreatives Advertising Agency 06/2010 to 03/2012

Freelance Writing NXG Newspaper Lifestyle Supplement 04/2011 to 06/2013

Freelance Writing India Today Magazine 11/2010 to 04/2011

Part-time Creative Writing Ajuba Solution Corporate Communications 09/2009 to 06/2010

SOFTWARE APPLICATIONS

MS Office PowerPoint, Word, Excel, Outlook

Google Business Suite

Adobe Photoshop Illustrator

EDUCATION & CERTIFICATIONS

MSc Communications & Media Sciences Marketing and Communications / Anna University, India 2005 - 2010

Google Analytics Advanced / Google

INTERPERSONAL SKILLS

Strategic Thinking – Organizational Skills – Excellent Communication Skills – Strong Analytical Skills –

Planning Skills – Management Skills – Problem Solving Skills – Analytical Skills – Attention to Detail

References available upon request

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