Product Manager Product Marketing Manager

CATHY BRUCE

adbppj@r.postjobfree.com • 404-***-**** • www.linkedin.com/in/cathybruce1

SUMMARY Accomplished and versatile professional with outstanding background in defining, managing and launching successful software and hardware products.

Strong combination of engineering and business education including a BS in Industrial Engineering from Purdue and an MBA from Duke.

SKILLS

Product Management • Product Marketing • Business Analysis Go-to-Market Planning • Customer Interaction • Competitive Analysis EXPERIENCE

CineMassive

Atlanta, GA

2018-2019

Senior Product Marketing Manager

Developed and implemented marketing plans for new software releases and hardware products and for video wall solutions company.

Led product introduction efforts for two software releases and eight hardware products.

Created customer-facing materials such as marketing brochures, web copy, software release notes, technical manuals and specifications.

Developed and delivered internal product training for sales, project management, installation, engineering, fulfillment and other personnel.

Completed market research for new hardware product, including customer and industry interviews.

Performed competitive analysis including both software and hardware capabilities.

Managed OEM partner during the development and launch of branded video displays. Salesforce

Atlanta, GA

2017

Senior Product Manager

Managed SaaS-based Pardot B2B marketing automation product.

Led project to automatically generate key product adoption metrics from database, including metric identification, requirements gathering, testing and periodic presentation of results to multi-functional team.

Created product discontinuance strategy, documenting analysis of product performance, customer interactions, major milestones and timeline. Wolters Kluwer

Kennesaw, GA

2015 – 2017

Senior Product Manager

Led Go-to-Market planning and execution for global SaaS-based accounting practice management solution for US market.

Increased product sales 250% year over year through the development and execution of a comprehensive strategic plan.

Successfully launched new product modules and enhancements by developing and implementing effective go-to-market plans.

Created sales battlecards outlining effective positioning/messaging vis-à-vis the competition.

Defined product pricing, feature and product bundles and promotions. Collaborated with financial teams and sales operations to commercialize.

Created and prioritized requirements for new product features for US market.

Managed project to integrate practice management and tax products. Led customer beta trials.

SAI Global

Alpharetta, GA

2014 – 2015

Senior Product Manager

Managed cloud-based Governance, Risk & Compliance product suite targeted at heavily regulated organizations

Established and led customer user groups for requirements definition, beta feedback, implementation assistance and training for new product modules and UI/UX refresh.

Spearheaded project to migrate heavily used module (Policies) to latest software platform, developing market requirements and managing feature backlog.

Led project to update the UI/UX of the product suite, modernizing the user interface while improving consistency and usability.

Cultivated relationships with troubled customers to smooth strained relationships and clear obstacles to adoption of latest product release.

Created and delivered customer-facing and internal product presentations. Cbeyond

Atlanta, GA

2011 – 2014

Senior Product Manager

Managed SaaS-based cloud PBX, Hosted Microsoft Exchange & web security product offerings for managed service provider targeting SMBs.

Created pricing strategy, sales bundles, financial forecasts, competitive analyses, sales tools and training for new cloud phone system, attaining $3M in monthly revenue within the first six months.

Headed a make/buy project for email hosting including identification of potential vendors, financial analysis, recommendations and executive approval.

Led cross-functional team that created and enhanced new ecommerce portal.

Drove web security product offering, working closely with cross-functional team to ensure delivery of an intuitive and cost-effective product offering for SMBs.

Developed and managed strategic partnerships with six vendors, including contract and price negotiation, relationship-building and service delivery. Compliance 360

Alpharetta, GA

2008 – 2011

Product Manager

Spearheaded claims audit and internal audit product offerings for cloud-based Governance, Risk & Compliance software suite. Earned Sales team’s Outstanding Achievement Award.

Led market analysis, feature requirements, iterative development, customer beta testing, product launch and feature enhancements processes for new product modules and feature updates

Designed and implemented the product module which became the company’s best-selling product in its first year of sales, earning $5M in annual revenue.

Established and led customer groups to help define roadmap and feature implementation.

Developed sales readiness materials including product presentations, demonstrations, user guides, training materials, competitive analyses, and marketing collateral.

Trained internal staff and clients on new products and features. Assisted with new product implementations.

Developed responses to RFP’s, including product positioning and functionality. EDUCATION

Master of Business Administration

Fuqua School of Business, Duke University, Durham NC (3.7 / 4.0) Bachelor of Science in Industrial Engineering

Purdue University, West Lafayette IN (5.5 / 6.0)

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