Vice President Information Security

Justin justonemorething@Reichman gmail.com · 301-***-**** · LinkedIn · portfolio

CREATIVE MARKETING EXECUTIVE MBA

Results-driven creative marketing executive blending strategic, data-informed storytelling with hands- on creative leadership. Leveraging an MBA and decades of high-impact content creation, I deliver cross-platform campaigns that elevate brand identity and generate measurable results. Known for fostering collaborative, energized teams, I bring high emotional intelligence, humor, and a talent for transforming creative visions into audience-captivating experiences. SKILLS

Creative & Strategic Vision Leadership & Team Building Brand Development Cross-Functional Collaboration Vendor Management Content Creation & Direction Production Management Crisis Communication Rebranding Data-Driven Strategy SELECTED ACHIEVEMENTS

Brand Transformation & Rebranding: Spearheaded brand evolution and rebranding for Bravo, Discovery Channel, TLC, and Apple Information Security. Each initiative harnessed market insights and inventive strategies to craft memorable, loyalty-driving identities across all platforms. Record-Breaking Campaigns: Created award-winning campaigns that consistently set new ratings and engagement records, establishing industry benchmarks for audience loyalty and brand growth. Collaborative Excellence: Built and led teams grounded in trust and creative freedom, fostering environments where team members felt empowered to take risks, embrace authenticity, and produce exceptional results.

Strategic Thinking & Execution: Designed and executed data-driven strategies that aligned creative vision with business objectives, consistently delivering high-impact campaigns that elevated brand visibility, audience engagement, and market reach. EXPERIENCE

Apple March 2022 – Oct 2024

BRAND, MARKETING, AND COMMUNICATIONS FOR APPLE INFORMATION SECURITY

• Website Redesign: Led 2022 and 2024 redesigns of Apple's Information Security website, enhancing UX and security messaging. Collaborated with engineering, CMS, and data teams to ensure technical accuracy and relevance and leveraged Adobe Experience Manager for seamless functionality.

• Brand Identity: Defined brand identity for Apple Information Security, aligning security goals with narrative-driven, data-backed insights.

• Strategic Communications: Achieved 94% open rates by developing strategic communication initiatives, strengthening security posture across the Apple workforce.

• Creative Leadership: Managed creative services, maintaining consistent brand messaging across all internal communications.

• Cross-Departmental Collaboration: Partnered with Marcom and internal teams to position security messaging strategically across Apple platforms. Discovery Communications TLC June 2014 – Dec 2020 V.P., MARKETING CREATIVE

• Team Leadership: Directed a high-performing creative team, fostering collaboration and productivity.

• Campaign Development: Developed strategic campaigns across video, digital, social, print, and radio, ensuring alignment and compliance.

• High-Impact Award-Winning Campaigns: Designed and led campaigns that drove TLC's highest ratings in 18 years, taking the network from #6 to #1 in key demographics.

• Rebranding: Led TLC's rebranding efforts in 2014 and 2019, creating a cohesive global identity and presenting new guidelines company-wide.

Discovery Communications Discovery Channel June 2013 – June 2014 V.P., MARKETING CREATIVE

• Content Production: Led content production across all platforms, aligning with senior leadership on strategy.

• Team Leadership: Managed a diverse team of creatives, freelancers, and vendors, fostering innovation and collaboration.

• Strategic Marketing: Partnered with research teams to create strategies that drove Discovery Channel's highest ratings in 12 years, boosting audience engagement, including creative directing Shark Week promotions, achieving the highest ratings in network history.

• Rebranding: Led Discovery's 2013 rebranding, creating targeted, engaging messaging that boosted brand relevance across diverse audiences.

NBC Universal Bravo June 2003 – June 2013

SENIOR CREATIVE DIRECTOR / CREATIVE DIRECTOR

• Brand Evolution: Key contributor in evolving the Bravo brand, leading creative for landmark shows like Queer Eye for the Straight Guy and The Real Housewives franchise.

• Campaign Development: Developed and pitched launch campaigns to senior management.

• Production Management: Managed large budget productions with external vendors.

• Strategic Marketing: Crafted strategies that helped drive Bravo to eight consecutive years of growth.

• Rebranding: Oversaw Bravo's brand redesign with external partners, aligning with its pop culture identity.

• Direction & Production: Fully executed and directed live-action and commercial shoots, ensuring each project aligned with the network's vision while driving revenue growth.

• Sponsorships: Partnered with Ad-Sales to execute multi-million-dollar projects, expanding market reach.

• Team Leadership: Led a team of producer/editors and graphic designers, fostering creative excellence.

EDUCATION & CERTIFICATIONS

• Georgetown University Washington DC - Executive Master of Business Administration

• University of Washington Seattle, WA - Bachelor of Science in Zoology

• UCLA Extension Los Angeles - Writing for Television Novel Writing IV and V Writing the Young Adult Novel

• Professional development - Executive Management Training Program, Discovery, Inc.

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