Digital Marketing Technical Solutions

KRITIKA SAHNI

201-***-**** ad9tks@r.postjobfree.com LinkedIn/kritikasahni21

Professional Summary

Results-driven marketing and technology strategist with experience bridging sales and engineering. Skilled in articulating technical value propositions, delivering product demonstrations, and driving customer engagement. Strong background in digital marketing, CRM automation, and data-driven decisions. Proven ability to tie business problems to technical solutions and streamline technical processes to improve efficiency. Eager to contribute to fast-paced companies by delivering value-driven technical solutions. Education

Tufts University Boston, US

Master of Science in Innovation and Management (MSIM) (GPA 3.86/4) 2023 - 2024 Coursework: Product Innovation, Sales, Data Analytics, Product Management, Marketing, Finance, Healthcare Economics Panjab University, University Institute of Engineering (UIET) Chandigarh, IN Bachelor of Engineering (Computer Science) With Honors (CGPA 8.6/10) 2016 - 2020 Coursework: Industrial Training, Software Analysis, Algorithms, Artificial Intelligence, Business Intelligence, Cloud Computing Skills and Certifications

Certifications: Apple Search Ads Certification (Mar 2024), HubSpot Inbound Certification (Jan 2024) Technical Skills: HubSpot CRM, Content Strategy, Email Campaigns, SEO, A/B Testing, Technical Presentations, Marketing Automation, Market Research, Microsoft Excel and Office, Collaboration and Teamwork, Creative Problem Solving, Database Management, Project Management

Programming Languages: Python, Java, SQL

Work Experience

Sahā - Revolutionizing Women’s Health Education Medford, US Co-Founder & Health Innovation Strategist 2024 - Present

• Recognized at major venture competitions for developing an award-winning women's health education platform

• Led comprehensive market research, including interviews with 50+ medical experts, to uncover gaps in women's healthcare

• Leveraged expert insights to inform product development and go-to-market strategies

• Crafted an MVP using WordPress and Drupal, enhancing user engagement through curated content Tufts University Medford, US

Marketing/Communications Intern & Finance Teaching Assistant 2024 - Present

• Unlocked admissions potential by analysing student data, driving strategic improvements in outreach campaigns

• Created compelling blog content for a website and implemented cross-linking SEO strategies, boosting 34% user engagement

• Designed customized sessions for 40 undergraduates, effectively addressing questions Barrett Technology - Innovative Robotics for Rehabilitation Newton, US Sales Assistant 2023-2024

• Conducted technical market analysis to identify leads in healthcare technology, leading to successful territory management

• Implemented HubSpot CRM and AI workflows, increasing sales team efficiency by 25%—streamlining technical workflows

• Redesigned business proposal template, integrating ROI projections to boost client engagement in healthcare sales TT Consultants - Maximizing Intellectual Property Potential Chandigarh, IN Digital Marketing Executive - Content Specialist 2021 - 2023

• Doubled technical blog readership through strategic analysis, effectively conveying complex scientific information

• Managed content across multiple platforms, leveraging content management systems to ensure consistency and quality

• Designed multilingual newsletters for 30K professionals, reaching a 67% click-through rate with globally tailored content

• Increased website traffic by 60% through SEO optimization and strategic social media campaigns

• Led two interns, creating optimized blog content to improve website traffic and engagement Knowledge Gate - Accessible Tech Learning Platform Delhi, IN Digital Marketing Manager 2020 - 2021

• Collaborated with affiliates to increase brand exposure and engagement in marketing initiatives by up to 30%

• Optimized data-driven communication campaigns, achieving 40% open rates and 14% ROI increase through strategic A/B testing and audience behaviour analysis

• Implemented multi-channel marketing plans for product launches, increasing website traffic by 150%

• Managed and resolved 100% of customer inquiries from social media, driving a 30% increase in product sales Additional Information

Languages: Fluent in English and Hindi, Proficient in Punjabi Interests: Culinary explorer of Indian flavours, cultural connector through food, a long-walks-and-music enthusiast who can sing every lyric, and secret garden wizard!

Contact this candidate