Social Media Digital Marketing

ELLEN WRIGHT

South Elgin, Illinois ***** 847-***-**** ad9pu1@r.postjobfree.com

https://www.linkedin.com/in/ellen-b-wright

SUMMARY

A forward-thinking and analytical marketing and market research professional, with a solid background in digital marketing, vendor management, social media, advertising, competitive analysis, data analytics, content creation, marketing strategy and materials, market trends, online marketing, PPC, product marketing, sales management, search engine optimization, social media and website development and management, and promotion management. Evaluates and analyzes online promotional traffic for continuous improvement, opportunistic revenue growth, and brand-enhancement opportunities. Serves as a key contributor to the lasting success of an enterprise.

EXPERIENCE

LAWSON PRODUCTS, Chicago, Illinois

Digital Marketing Program Manager, 2019-2024

Spearheaded the planning, creation, and coordination of external digital communications, ensuring alignment with company brand guidelines and value propositions across SEM, e-mail, and website channels.

Collaborated with marketing, government, product, and sales teams to deliver consistent and effective messaging in all external communications.

Directed the e-mail marketing program, including strategic planning, design, and scheduling of weekly campaigns for an organic e-mail list, with a focus on workflow development, list management and segmentation, and program growth.

Led the successful transition from the Bronto platform to the Ometria platform, optimizing e-mail marketing operations.

Managed the company-wide implementation of Sugar CRM and HubSpot, including system integration, synchronization, and rollout of automation programs.

Aided re-platforming of eight websites, including e-procurement specific sites, on the Oro platform.

Reviewed, selected, and promoted website special promotions and employee giveaways to help drive traffic to websites and help increase average order value.

Provided blueprints for company automations, booth flows, and web pages.

Coordinated the social message with communications team for posting on Facebook, Instagram, Twitter, and LinkedIn.

Provided messaging for internal communications for sales tools and company announcements.

Aided in developing a merchandising program for the Heads and Threads brand on a third-party shopping site, including Amazon and eBay. Recognized as assistant in creation of digital marketing module in the Lawson University LMS system.

Served as assistant in monthly sales trainings on how to properly utilize available digital tools to help grow sales.

LA-CO INDUSTRIES, INC., Elk Grove Village, Illinois

Marketing Communications Manager, 2017-2019

Orchestrated the development of original and curated content to support marketing strategies, including blogs, white papers, infographics, and videos.

Managed content distribution across social media and digital advertising platforms, collaborating with sales and distribution partners to enhance reach and engagement.

Partnered with product marketing and sales teams to drive successful product launches, overseeing the creation of print and digital marketing materials, new product communications, website product pages, advertising campaigns, and LMS training courses.

•Used metrics and market trends to assist in the development and distribution of a yearly marketing calendar and creation of an advertising strategy across all mediums, including budgeting, placements, and analysis of performance.

•Assisted in the development of a new e-commerce website on Shopify Plus and continued to supervise the maintenance and improvement of ten multi-language branded websites.

•Organized the creation of digital and printed marketing collateral for brand consistency.

•Developed continually impactful social media strategy in existing channels and created recommendations for additional channel expansion.

•Supervised a marketing communications coordinator and graphic designer.

LA-CO INDUSTRIES, INC., Elk Grove Village, Illinois

Online Marketing Manager, 2015-2017

Led the development of 14 international websites, recommending and implementing online strategies to boost traffic and enhance brand awareness.

Developed, launched, and managed branded social media and various online marketing platforms, overseeing content creation, messaging, and advertising for products and brands.

Evaluated and analyzed online promotional traffic to identify opportunities for continuous improvement, revenue growth, and brand enhancement.

Collaborated with an external webmaster and marketing coordinators on design and updates to the website.

Managed strategic recommendation, enhancements, and online exposure of products and brands at national accounts and key distributors. Worked with the director and market managers to define and refine long-term online marketing strategy, including social media, mobile, and offline interconnected marketing.

Worked with and managed an online marketing coordinator on day-to-day online marketing projects and maintenance.

LA-CO INDUSTRIES, INC., Elk Grove Village, Illinois

Online Marketing Specialist / Marketing Specialist, 2010-2015

Oversaw the development, daily management, and continuous improvement of branded websites, coordinating updates with external webmasters.

Conducted ongoing research and implementation of Search Engine Optimization (SEO) tactics to enhance site visibility and performance.

Maintained various online marketing projects, including PPC, social media, product promotion, and e-mail marketing.

Oversaw the daily management of company-branded Facebook and other social media sites.

Coordinated company's trade-show and end-user sample program to develop new sales and opportunities via processing of raw leads and communicated with marketing and sales management for follow-up with potential customers.

EDUCATION

NORTHERN ILLINOIS UNIVERSITY, DeKalb, Illinois, B.S., Marketing, 2009

PROFESSIONAL DEVELOPMENT

SMX Advance Attendee, 2010-2017

HubSpot Certified, 2024-2025

TECHNICAL SKILLS

Google AdWords Google Analytics Sugar CRM HubSpot Shopify Microsoft Suite (Word, Outlook, PowerPoint, Excel, Teams) SEMRush Oro Lucid Amazon Vendor Services eBay Jira Confluence Scrum Methodology SEO Meta Business Suite LinkedIn UAT Testing Microsoft Ads Monday.com Canva SAP BI Tools Content Development MailChimp

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