Sales Representative Marketing Coordinator

Sherri L. Jorda

**** ***** ****** ***** **, Leland, North Carolina 28451

Cell: 910-***-**** E-mail: *********@*****.***

Experience

Bayside Lighting Design Center — Wilmington, N.C.

Lighting Design Consultant

2021-2024

● Contacted builders to ascertain their interest in working with Bayside Lighting Design Center and I

● Built relationships with home owners by assisting them with selecting, ordering, and delivering their lighting selections

A+ Heating & Air Conditioning — Wilmington, N.C.

Sales Representative

2019-2021

● Promoted company by educating potential customers about various products and services, warranty packages, and the additional benefits of being a COSTCO member

● Scheduled free in-home consultations

Muscular Dystrophy Association (MDA) — Wilmington, N.C. Executive Recruitment Coordinator

2013-2019

Recruited “jailbirds” for annual MDA Lock-ups for the purpose of raising funds

Identified and solicited individuals and/or organizations for the purpose of raising funds for other campaigns

Bath Fitter — Wilmington, N.C.

Marketing Coordinator

2011-2012

Coordinated and executed all special events by researching, registering, coordinating, and staffing all activities

Managed all marketing activities, thus ensuring the targets were directed accordingly

Ensured lead generation quotas were met

Tracked and reported metrics and reports with recommendations for improvement Trans1., Inc. — Wilmington, N.C.

Corporate Meeting and Regional Event Planner/Customer Service Representative 2008-2011

Organized regional trade shows and company-wide meetings throughout the United States

Negotiated contracts, established layout and flow, directed all communications, A/V, led team food and beverage

Served as the coordinator to Regional and Clinical Sales Managers for several top selling regions Brunswick Family Assistance (BFA) — Shallotte, N.C. Executive Director

2006-2008

Responsible for the strategic planning, public relations, marketing, budgeting, special events, program evaluation, board of directors’ recruitment and retention, and staff/volunteer supervision and evaluation

Developed and implemented grant writing, annual fund, bequests, and personal solicitations Syracuse Community Health Center — Syracuse, New York Director of Development

2002-2005

Directed a $5.115 million Capital Campaign for the Center's Foundation

Coordinated three Evening of Jazz black-tie fundraising galas, netting over $80,000 annually Oswego Health, Inc. — Oswego, New York

Director of Development and Community Relations

1999–2002

Directed a $3.5 million Capital Campaign entitled, A New Century of Keeping Oswego Healthy for a major renovation/expansion project

Oversaw the activities of a Development Council, consisting of 60 community volunteer leaders whom served on the following committees: executive, major gifts, annual support, business, community relations, and planned gifts. An average of $350,000 was netted annually, not including planned gifts

Coordinated special events, including annual golf/tennis tournament and Syracuse Symphony Orchestra Holiday Pops Concert

Rome Memorial Hospital — Rome, New York

Director of Development and Community Relations/Consultant 1996–2000

Newly-created position accountable for planning, organizing, and executing a comprehensive development program in collaboration with the Hospital’s Foundation

Developed communication efforts and projected the hospital's message to all segments of the community

Coordinated all special events, including annual golf tournament and first black-tie gala Director of Community Relations

1994 – 1996

Responsible for developing and implementing a public relations program to enhance marketing and communications

Coordinated media relations, seminars, special events, external and internal communications, corporate identity, advertisements, brochures, newsletters, and electronic and print informational materials

Loretto — Syracuse, New York

Director of Communications

1990 – 1994

Coordinated media relations

Wrote monthly column under President's byline on various long term care issues

Wrote, edited, designed, and photographed quarterly, monthly, and bi-weekly publications

Coordinated special events for company’s New York State Fair booth, United Way campaign drive, semi-annual American Red Cross blood drives and annual food drive, as well as business functions, seminars, and a host of other senior events

Coordinated all fundraising activities, including annual fund appeal program using direct mail, personal solicitations and capital campaign, which raised over $1.5 million in gifts Education

Leadership Brunswick County Graduate -— 2007

Blue Cross BlueShield of NC Foundation Health Community Institute for Nonprofit Excellence -— 2006

John Riordan School for Professional Dev. Marketing Seminar -— 2005 Leadership Oswego County Graduate -— 2000

Hillary Lyons Associates, Inc. Aspen Academy for Fund Development -— 1999 Utica College of Syracuse University Bachelor of Science, Cum Laude Public Relations/Journalism -— 1989

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