Food Service Financial Services

CRAIG OKEEFE, MS – CREATIVE *** Oak Street, Binghamton, NY 13905

Mobile: 773-***-**** • Email: ad9h09@r.postjobfree.com • Portfolio: https://we.tl/t-kqP790QiCM Award-winning, hybrid storyteller and business leader, who bridges the gap between design and content to deliver innovation and creativity. Recognized for developing and leading, measurable, mission driven, cross-platform works & campaigns (art & copy), that build reputations, generate revenue while stewarding highly effective integrated creative teams, departments and business units in their evolution to a dynamic “Know, Connect & Create” ethos. An entrepreneur & customer-centric partner, this practical polymath pushes the boundaries in line with the company’s vision with the passion, shared interests, expertise and citizenry that encourages teams to delivers solutions independently while providing inspiration and guidance when appropriate.

CORE COMPETENCIES

• Creates new value for businesses and customers through the mastery, knowledge and expertise of 4 core function areas

(Strategy & Planning, Content & Design, Cross-Platform Media, Operations), and 7 diverse verticals (Consumer Products, Financial Services, Food Service, Healthcare, Industrials, Non-Profit and Retail)

• Provides creative leadership within the context of multi-channel, inclusive media models /multi-audience (B2B/B2C), agency, consulting & client businesses within complex environments to consistently deliver satisfaction, growth and awards.

• Cultivates, strong sustainable senior level client relationships with key executives and leverages those relationships to ensure the company is achieving the highest levels of client satisfaction, trust, respect and confidence.

• Collaborates with senior strategy and client engagement leads to deliver meaningful, insight-driven innovation and creativity initiatives to client business and brands. Fosters growth and validation of the creative reputation in the market. Demonstrates a skill to effectively work with cross-functional teams, multiple offices/network partners for mutual growth & benefit.

• Manages creative resources effectively across the business and company while inspiring/motivating teams to advance and improve creative work daily. Ensures “Connected” disciplines are fully integrated into all work by providing guidance in the areas of creative brief/creative work plan development, evaluating creative and overall creative process related to specific program, account or client initiatives.

• Nurtures and activates talent and brand value for companies and clients. Helps identify, recruit, mentor and retain appropriate creative talent by identifying opportunities for career development, continual learning, expansion of knowledge and development of new skills and ideas. Raises the bar for creative talent by establishing a "connect, recognize and reward " mindset to promote innovation, excellence and accountability within the group and across the organization.

• Plays a leadership role in new business pitches working in partnership with senior client engagement, strategy & practice leaders to deliver impactful/persuasive presentations that demonstrate innovation, sound business judgement & gains support for bold ideas.

EMPLOYMENT HISTORY

LEO BURNETT WORLDWIDE, Chicago, IL (1/1996 – 1/1999) VP, Group Creative Director, Business Unit Lead

• Led transformation of creative support unit into an independent, cross-platform B2B/B2C brand marketing/activation business unit

• Expanded/integrated strategic & creative teams across 2 network offices (Chicago, New York)

• Increased Operational Performance: Fee-based revenue ($150,000 [Y1] to $8 million [Y3]); Margin (+8% [Y1] +54% [Y4])

• Advanced brand value and effectiveness of works for existing world-class advertisers (Beef USA, Disney Cruise Line, Disney Institute, General Motors, Lilly, McDonald’s, Miller Brewing Co, P&G, Philip Morris, Samsonite, Schieffelin & Somerset)

• Guided numerous new and organic business wins (Coca-Cola, Diet Coke, Keebler Promotion/ASM, Kellogg’s Home & Away, Luv’s Promotion, Minute Maid Foodservice, Rug & Carpet Association, True Value Retail)

• Works achieved numerous industry awards for innovation, creative and performance (see awards below) FCB GLOBAL and MARKETING DRIVE WORLDWIDE – Chicago, IL (1/1999 - 12/2002) EVP, Retail Practice Lead and CEO, Chief Strategist (Dual Agency Leadership Role)

• Led transformation of then FCB/IMPACT and its 128 employees into a successful FCB Chicago brand/activation business unit

• Expanded agency capabilities including new experiential practice (generated $1.5 million incremental revenue)

• Increased brand value/effectiveness for existing world-class advertisers (Chase, Kraft, Nestle, Wendy’s)

• Cultivated relationships with other agency network leaders, client partnerships and teams (FCB-NY, Chicago – LA)

• Guided numerous new and organic business wins (Arby’s Chicago, AT&T Wireless/Retail, Bristol Myers Squibb, Campbell’s, Circuit City, John Deere, Keebler Account Specific Marketing, Kraft Pizza Company, Mattel, Meow Mix, Nestle Ice Cream Partners, Payless ShoeSource, Pinnacle Foods, Pocket Card/Visa Buxx, Schwan’s, SC Johnson, Simon, Sunkist Growers)

• Maximized/realigned talent to core services resulting in increased performance and profitability Eliminated cash losses ($1.7 million/12 months); Increased fee-based revenue ($4.25MM to $10.4MM); Increased margin (-27% [Y1] to +43% [Y3]; Reduce staff costs ratio (84% to 47.5%)

• Piloted merger of FCB Impact into new Marketing Drive Worldwide network. Promoted to CEO/Chief Strategist – Chicago

• Works achieved numerous industry awards for innovation, creative and performance (see awards below) BRANDJOLT – Binghamton, NY1/2003 – Present

Managing Partner, Creative (Strategy, Content, Design, Operations)

• Leads agency and creative integrated brand marketing & activation consulting practice’s 5 core function areas (Strategy, Brand Marketing/Branding, Content/Messaging, Cross-Channel Media, Operations) servicing 7 core verticals (Consumer Products, Financial Services, Food/Foodservice, Healthcare, Industrials, Non-profit, Retail).

• Advances brand value and effectiveness through the work for world-class advertisers and agencies (ADM, Ameren, AMEX, Beam Suntory, Best Buy, Busey Bank, Butterball, CareLink, Champion Packaging, Cricket, DAS division of Omnicom, Digitas, Element 79, GE Healthcare, Havas, Healthcom, HSBC, IC Group, iGrow, Leo Burnett Worldwide, Logan Graphic Products, Merieux NutriSciences, Memorial Health Systems, Mighty Shed, RJR American, SalesTaxPro, SCORE, Storck USA, Tate & Lyle, T/CCI, Tennis Industry Association, Tillotson, Town and Country Bank, University of Illinois - Geis College of Business)

• New product development: Propagate™, proprietary, cross-data platform to influence social environments, behavior and sales

• Leads transformation, reposition, rebrand, relaunch and management of transactional creative services firms/departments into cross channel, brand marketing and activation practices/agencies

• Leads development/management of client cross-channel strategic/creative capabilities/output (Human Capital, Skills, Performance)

• Expanded global strategic & creative capabilities, talent & campaigns (Argentina, Brazil, China, Germany, India, Ireland, US)

• Regional business development, revenue & profitability (+42% Organic/+22% New [Y2-4]; Margin (+47% [Y3-4])

• Leads development/growth of new archetypal brand development & marketing (Delivered +50% of growth [Y2-4])

• Leads development/growth of new brand activation (Delivered +31% of organic growth [Y2-4])

• Leads development/growth of new digital marketing capability/practice: Google AdWord™ Certifications (+2% [Y2], +22%

[Y3], +40% [Y4]); Revenue Contribution (+6% [Y2], +27% [Y3], +42% [Y4]; Secured Client’s Google Partner Status [Y3, Y4])

• Works achieved numerous industry awards for innovation, creative and performance (see awards below)

EDUCATION and TRAINING

Full Sail University: MS – Integrated Digital & Internet Marketing (Academic Achievement Award / Commencement Speaker) Y&RNY, Leo Burnett, FCB Global, Marketing Drive Worldwide: Executive & Global Leadership Training Programs School of Visual Arts: BFA, Honors – Media Arts (Graphic Design, Advertising)

AWARDS

Davey Awards: Silver – (1) Specialty Print/Art; (1) Direction/Design (Butterball/Biltmore Winery) American Advertising Federation: Hall of Achievement Nominee - Professionals Under the Age of 40 Brand Activation Association – Reggie: Silver – Kraft Pizza Company (‘Be A DiGiorno Pizza Delivery Guy’ Game Campaign) Interpublic Group (2002): Collaboration Award - Integrated New Business Win (John Deere) Harvey Research, Excellence in Foodservice – Kellogg’s: Outstanding Reader Response (‘Single & Available’ -Convenience); Outstanding Visual Response (‘Single & Available’ - Convenience); Best New Product (‘Single & Available’ - Convenience);

(‘Breakfast Mysteries’ - Cereal Portfolio), (‘24 Hour Service’ - Pop-Tarts), (‘Heads, Tails & Beaks’ - Portfolio), (‘It Pays’ - Nutri- Grain), (Rice Krispies Treats - Portfolio), (‘No Milk Required’ - Cereal Snack Bags); Best Advertiser (Kellogg’s Home & Away) POPAI – Indian: Gold – Counter/Tobacco, (‘Smok’em If You Got’em’ - Reynold American, Moonlight Tobacco); Silver – Case/Liquor (‘Snow Globe - Johnnie Walker, Black Label); Bronze – Case/Liquor (‘3 Windows’ - Dewar’s) International Foodservice Distributors Association – Kellogg’s: Highest Performance (‘What Will They Think of Next’ Rice Krispies Treat Sheet [RKTS]); Best New Product (‘What Will They Think of Next’ RKTS), (‘They’ll Fly Off the Shelf’ - RKT Mini),

(‘The Shape of Things to Come’- Lender’s Par Baked); Best Product (‘What Will They Think of Next’ - RKTS), (‘They’ll Fly Off The Shelf’ - RKT Mini), (‘The Shape of Things to Come’- Lender’s Par Baked) Effie Worldwide: Bronze: Outstanding New Product (‘Clearly Natural’- Pam Food Spray) Outdoor Advertising Association of America – Reynolds American: Best of Show/8 Sheet (‘Imposter/Genuine’- Camel),

(‘Camel’s Running Out’- Camel); 1st in Category/8 Sheet/Tobacco (‘Imposter/Genuine’- Camel)

EXTRACURRICULAR

McHenry County College: Adjunct Professor (Brand Marketing/Branding, e-Commerce, Independent Study) Progressive Grocer Store Brands Magazine: Contributor (‘Marketing Kid-Friendly Store Brands’) Brand Activation Association: Panelist (‘David v. Goliath’, the Pros & Cons of Small vs. Large Agencies) Advertising Age: Contributor (Brand Marketing, Activation, PESO-R media, CPG, Retail) University of Chicago: Lecturer/Workshop (‘Stoking the Flame through Integrated Marketing’) Brand Activation Association: Speaker (‘Branding and Marketing with Characters’) Advertising Club of New York: Judge ANDY Awards (Integrated Campaigns) Atlanta Ad Club: Judge - Atlanta American Advertising Awards (All Categories/Student & Professionals)

VERTICAL EXPERIENCE

CONSUMER PRODUCTS

BAT/Reynolds American (Camel, Eclipse, Doral, Now, Moonlight, More, Premier, Vantage, Vuse, Winston) • Colgate (Oral Care) • Disney Company (Cruise Line, Institute) • DuraWax (Chemicals, Cleaners); First Brands (Armor All, STP) • Hoover

(Vacuums, Accessories) • IHG (Crowne Plaza, Holiday Inn); • ITC (Indicus, Nicuid) • Kimberly-Clark (Huggies, Paper Goods) • Nintendo (Game boy, Gameboy Cube, New Products) • Lion & Hands (Enfield) • P&G (Luv’s, Secret) • Phillip Morris USA/International (Basic, Benson & Hedges, Boxing Dog, Cambridge, Chesterfield, Dave’s, Marlboro, Merit, Parliament, Virginia Slims, Apollo Soyoz) • Samsonite • SC Johnson (Containers, Wraps) • Scotts Miracle-Gro (B2B Big Box Events) • The J. M. Smucker Company (Meow Mix) • Unilever (Suave, Thermasilk) • XXII Century (New Products, Launch Activation) FINANCIAL SERVICES

• Banking: Busey Bank (Custom Publishing, Assets Activation, Event Branding & Activation) • First Tennessee Bank (Retail Banking Campaigns & Activation) • JPMorgan Chase & Co (Chase Retail Revitalization, Credit Card Loyalty Campaigns & Activation, New Product Development, Retail Banking Campaigns) • ORNL Credit Union (Business Line Campaigns, Retail Banking Activation) • People’s Bank (Business Line Campaigns & Retail Activation) • Town & Country Bank (Acquisition, Expansion, Integration, Business Unit Campaigns, Brand Development & Positioning Campaigns, Community Outreach, Crisis/Reputation Management, Product Development & Activation, Strategic Partnerships & Activation, New Tech Activation)

• Credit Cards: American Express (Key US/Canada Credit Card Business District Activation) • HSBC (Key Account Private Label Credit Card Activation) • Mastercard (New Product Development) • Sears Holdings Corporation (Key Account Credit Card Activation) • Visa (New Product Campaign, Consumer Activation Campaign)

• Consulting: Arthur Andersen (Brand Campaigns) • Exceed/Green (Incentive Management System, Employee Value Proposition, Trade Shows) • SalesTaxPro (Brand Repositioning & Branding, Product Development, B2B/B2C Activation)

• Insurance: Allstate (Agent-to-Consumer Retail and Direct-to-Home Activation) • Countrywide (Consumer Retail) FOOD & BEVERAGE / FOOD SERVICE / SPIRITS

• Beverage: Coca-Cola Company (Coke, Diet Coke) • Keurig Dr Pepper (Dr. Pepper, Fanta) • Pepsico (Gatorade, Propel)

• Food: Fresh, Frozen & Shelf-Stable: Butterball (B2B/B2C Portfolio, Seasonal, New Products, Partnership, Activation, Merchandising) • Campbell’s (Soup At Hand) • Conagra (Chef Boyardee, Pam, Reddi Wip, Swanson, Hungry Man) • Haagen-Daz

(B2B, B2C, Retail) • Keebler (Adults/Kids Crackers & Cookies, Nutrition, Cheez-it, Portfolio, Co-Marketing) • Kellogg’s (Away- from-Home, Cereal, Ingredients, Retail, Snacks, Vending) • KraftHeinz (A1, DiGiorno, Tombstone, Good Seasons, Mac & Cheese) • Iowa Beef Packers (Burnett Beef) • National Cattlemen’s Beef Association (B2B/B2C Category Management, New Products, Partnerships & Activation) • Nestle (Lean Cuisine, Ortega, Stouffer’s, Toll House Refrigerated Cookie Dough) • Nestle Ice Cream Partners (Drumsticks, Haagen-Dazs, Push-Ups) • Pillsbury (Green Giant, Refrigerated Cookies) • Quaker (Cap’N Crunch) • Schwan’s (Tony’s) • Storck USA (B2B/B2C Portfolio Activation/Events) • Sunkist Growers Association

• Food Commodities, Processing & Safety: ADM • Tate & Lyle • Merieux NutriSciences

• Food Service: Applebee’s • Arby’s • Bojangle’s • Coca-Cola • DeLite’s • Duke O’Brien’s • Haagen-Daz • Hardee’s Specialty Foods • Nestle Ice Cream Partners • KFC • Keebler • Kellogg’s • McDonald’s • Wendy’s

• Beer, Wine & Premium Spirits: Beam Suntory (Hornitos, Sauza) • Biltmore Estate & Winery (Development, Partnerships) • MillerCoors • Schieffelin & Somerset (Classic Malts, Dewar’s, Johnnie Walker, Scotch Portfolio) • Wente Bros. Vineyards HEALTHCARE & PHARMACEUTICALS (Providers, Devices, Technology) (Prescription/OTC)

• Providers: Baptist Hospital • Bristol-Myers Squibb • East Tennessee Children’s Hospital • GE Healthcare • Healthcom/CareLink • Memorial Health Systems • SIU Medicine • Springfield Clinic • Stryker

- Business Units: Birth Center • Cancer Center • Concierge Physicians • Central Illinois Orthopedic Center • Community Outreach • Corporate Health • ENTA • Emergency Care (ER, Level Two Trauma Center, ExpressCare) • Heart & Lung Institute

• Imaging • Kinetic Health Center (Diabetes & Weight Management, Fitness & Performance, Sports Medicine, Physical Therapy

& Rehabilitation) • Medical Group Physicians • Radiology • Rehabilitation • Senior Health • Sports Medicine • Stroke • Surgery

• Vein & Vascular

- Community Outreach: Mobile Mammogram • Heart Walk • Mall Track • Diabetes Run

- Crisis/Reputation Management

- Molecular Medicine - Advanced Diagnostics & Patient Care: Breast Cancer (Mammogram, 3-D Tomo, ABUS Ultrasound) • Colon Cancer (Colonoscopy) • Diabetes (A1C) • Heart Disease (Heart Score, Revolution CT) • Lung Cancer (EarlyCDT®- Lung) • Prostate (C-11 Choline PET/CT) • Stroke (Penumbra ACE64)

- Recruitment/Announcements: Nurses • Family Nurse Practitioner • Nurse Practitioners • Physicians • Physician Assistants • Medical Group Members

- Strategic Partnership: GE Healthcare • SIU Medicine • Springfield Clinic

- Technology: Robotic-Assisted Surgery (Mako™ Robotic-Arm System, da Vinci® Xi™) • DATscan • GE Discovery 690 PET/CT • TeleHealth/SIU HealthCare • MyChart • Alter G Anti-Gravity Treadmill

• Pharmaceuticals/OTC: Bristol-Myers Squibb (Excedrin, Glucophage) • Lilly (Prozac) INDUSTRIALS

ADM • Amoco Distillates • Caterpillar • Dow; Dupont • DuraWax • John Deere • Private Label (Alliance Truck Parts; Fleetrite) • NAPA Auto Parts • O’Reilly Auto Parts) • Tate & Lyle • T/CCI • Tillotson • Toyoda NONPROFIT

Ameren • Energy Assistance Foundation • City of Decatur, IL • City of Lincoln, IL • Decatur, IL Park District • Decatur, IL Public Library • Decatur, IL Public Schools • Economic Development Corporation, Decatur/Macon County • Home of the Sparrow, McHenry, IL • iGrow Illinois • Illinois Enterprise Zone Association • Midwest Inland Port, Decatur & Macon County • Northeast Community Fund • SCORE, Macon County • Scovill Zoo, Decatur, IL • Tennis Industry Association • The Community Foundation of Macon County • The YMCA, Decatur, IL • The University of Illinois (Geis College of Business, Athletics Department)

RETAIL/ECOMMERCE

AT&T Wireless • Berkshire Hathaway HomeServices • Best Buy • Century 21 • Cricket Wireless • Logan Graphic Products • Haagen-Daz • Menard’s • Payless ShoeSource • Pavlou SalesTaxPro • Simon Property Group • Tennis Industry Association

CAMPAIGNS, ACTIVATION, PARTNER & SPONSORSHIPS BY BRAND

• American Express (Retail Business Districts – Credit Card Activation Program) ‘PAID’

• AT&T Mobility (PGA Tour) ‘Access Unlimited’ Event and On-Premise activation

• Butterball (Biltmore Estate) ‘Ultimate Food & Wine Experience’; (BestBuy) ‘Pack4School’; (ClosetMaid) ‘Clean Sweeps’;

(Martha Stewart Living Omnimedia) ‘Everyday Food’; (President’s Council on Fitness, Sports & Nutrition) ‘Healthy Living Cash’

• Circuit City (SONY Pictures) ‘Gear Up Like BOND’; (Suite Home Chicago) ‘When Guys Dream’; (X-Games/ESPN)

‘Ultimate Backpack Event’; (NASCAR/Interstate Battery Racing) ‘Bobby Labonte Sponsorship; (NFL Players Association, Boys & Girls Clubs) ‘Grand Openings’, ‘Player Meet & Greets’

• Carolina Turkey (NC State Women’s Basketball) Sponsorship + Integrated Media & Merchandising; (NC State Men’s Football) Sponsorship + Integrated MarCom and Media

• Cheez-It (NASCAR) ‘Buckshot Jones’ Busch Series; (NCAA Men’s Basketball Championships, ESPN) ‘2 Hand Jam’

• Excedrin (Intuit) ‘Taxing Headaches’

• Gatorade (MLB) ‘Will-to-Win Athletes’; ‘World’s Series Trivia’, Gatorade.com

• Haagen-Daz (Princess Cruises) ‘Passport to Indulgence’;

• HSBC Co-Brand/Private Label Credit Cards (Best Buy) ‘Stay Inside & Play Sweepstakes’

• Illinois Lottery (Ticket Master) ‘Instant Access’

• InterContinental Hotels & Resorts (AMEX, American Airlines, Hertz) ‘Great Escapes’; (Parker Bros) ‘Fun & Games’

• Johnnie Walker (Baccarat, Bentley, BVLGARI, Davide Cenci, Davidoff, Goldpfeil, Guerlain, La Perla, Montblanc, Revillon, Tag Heuer) Blue Label, ‘Out of the Blue’ Luxury Partnerships

• Keebler (Nintendo) ‘Find the Magic Puzzle Piece’, ‘Escape To Color’; ‘Create Your Own Cookie’; ‘Find the Magic Wand’; ‘Find the Colored Cookie’; (Hershey’s) ‘S’mores’; (LEGO + Legoland) ‘Finders Keeblers’

• Kellogg’s (USDA, USDE, USDHS) ‘Breakfast Mysteries’; (NASCAR) ‘Great Starts with Terry Labonte’ sponsorship

• Kraft (Chrysler) ‘Be a DiGiorno Pizza Delivery Guy’ Game

• Lean Cuisine (Flooz) ‘Do Something Good for Yourself’

• LUVS (Lyric/Microsoft) ‘Barney LUVS Me’, License, Sponsorship & Activation

• MasterCard Debit Card (Coca-Cola) ‘One Incredible Summer’

• McDonald’s (NASCAR, NBA) Global Partners/Sponsorship Integration (Disney, NBA Players Association); (NHL, Chicago Blackhawks, McCain’s) ‘Break Away Shootout’; (NASCAR) Sponsorship, ‘Fast and Hot’ Racing integrated promotion; (Dennis Rodmam/Chicago Bulls) “Color Changing Cup” promotion.

• Nestle (Internal Cross-brand Portfolio) ‘For the Way You Live’; (Apple) ‘Power Your Imagination’; (FOX Entertainment) ‘Find Bart’s Shorts’; (MLB Player Association) Partnership, In-Pack Trading Cards; (Little League Baseball) Sponsorship ‘Official Dinner’ Advertising, Signage, Direct2Home

• Philip Morris USA (NYC, INDYCAR Series) Sponsorship ‘New York Grand Prix’

• Reynolds American (PRADCO Outdoor Brands, REBEL) Joe Camel ‘Humpback Lure’ SLO; (NASCAR) Sponsorship, Winston Cup Series Integrated Marketing Campaigns Sponsorship, (Jimmie Spencer) ‘Smokin’ Joe Racing’ Integrated promotions

• Sears Private Label Credit Card (Good Year) ‘Route 66’ Dealer Activation

• Tennis Industry Association (USTA, MSG, PTR, Star Games, Tennis Channel) ‘Racket Up America’

• Wendy’s (PBS, Nickelodeon, Warner Brothers) “Kids Meals Properties”; (NHL, Coca-Cola) “Cup Crazy”; (NASCAR, Coca-Cola) “Biggie Size Your Racing”; (The Heisman Memorial Trophy) “High School Heisman Program” SPORTS PROMOTIONS, SPONSORSHIPS and PARTNERSHIPS

AT&T Mobility (PGA Tour) Access Unlimited; Butterball (President’s Council on Fitness, Sports & Nutrition) Healthy Living Cash; (NC State Women’s Basketball) Sponsorship + Integrated advertising and signage; (NC State Men’s Football) Sponsorship + Integrated advertising and media; Circuit City (X-Games, ESPN) Sponsorship, On Premise Experiential + Ultimate Back Pack Event; (NASCAR) Sponsorship Interstate Battery Racing – Bobby Labonte; (NFL Players Association, Boys & Girls Clubs) Grand Openings; Cheez-It (NASCAR) Sponsorship Buckshot Jones Busch Series; (NCAA Men’s Basketball Championships, ESPN) Partnership 2 Hand Jam Kellogg’s (NASCAR - Sponsorship, Great Starts with Terry Labonte); Illinois Lottery (TicketMaster) Instant Access; Gatorade (MLB - Will-to-Win Athletes, World’s Series Trivia, Gatorade.com); McDonald’s (NASCAR, NBA) Global Partners/Sponsorship Integration including Disney; (NBA Players Association, Chicago Bulls, Coca-Cola) Rodman Color Changing Cup; (NHL, Chicago Blackhawks, McCain’s) Break Away Shootout; (NASCAR) Sponsorship, McDonald‘s Racing Fast and Hot, Integrated promotion campaign; Nestle (MLB Player Association) Partnership, In-Pack Trading Cards; (Little League Baseball) Sponsorship, “Official Dinner” Advertising, Signage, Direct2Home; Philip Morris USA (INDYCAR Series) Sponsorship, New York Grand Prix; RJ Reynolds (NASCAR) Sponsorship, Winston Cup Series Integrated marketing campaigns (NASCAR) Sponsorship, Jimmie Spencer

“Smokin’ Joe Racing” Integrated promotions; TIA (USTA, MSG, PTR, Star Games, Champaign Tennis, Tennis Channel) Racket Up America; Wendy’s (NHL, Coca-Cola) Cup Crazy; (NASCAR, Coca-Cola) Biggie Size Your Racing; (The Heisman Memorial Trophy, ACT) High School Heisman Program. OTHER PROMOTIONS, SPONSORSHIPS and PARTNERSHIPS

American Express (Retail Business Districts) PAID; Butterball (Biltmore Estate) Ultimate Food & Wine Experience; (BestBuy) Pack4School; (ClosetMaid) Clean Sweeps; (Martha Stewart Living Omnimedia) Everyday Food Partnership & Sweepstakes; Chase Retail Banking (MasterCard) Continental Debit Card (Investment Planning) Life Stages; (Small Business) My Relationship Manager; (Merchandising) Footprints; Circuit City (SONY Pictures) Gear Up Like BOND; (Suite Home Chicago) When Guys Dream; Coca-Cola (MasterCard) One Incredible Summer; Excedrin (Intuit) Taxing Headache; InterContinental Hotels & Resorts (American Express, American Airlines, Hertz) Great Escapes; (Parker Bros) Fun & Games Library; Johnnie Walker (Blue Label) Out-of the Blue Partnerships; Keebler (Nintendo) Find the Magic Puzzle Piece; Escape To Color; Create Your Own Cookie; Find the Magic Wand; Colored Cookie; (Hershey’s) S’mores; (LEGO + Legoland) Finders Keeblers; Kellogg’s (USDA) Breakfast Mysteries; Kraft Be a DiGiorno Pizza Delivery Guy Games; Glucophage (KMart) Type2uesday; Lean Cuisine (Flooz) Do Something Good For Yourself; LUVS (Lyric) Barney LUVS Me License, Sponsorship & Promotion; Nestle (Apple) Power Your Imagination; (FOX Entertainment) Find Bart’s Shorts; (Princess Cruises) Passport to Indulgence (Portfolio) For The Way You Live; Wendy’s (PBS, Nickelodeon, Warner Brothers) Kids Meals Properties.

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