Roger Williams
Sales Manager
ad9cxj@r.postjobfree.com • 419-***-****
Linkedin • Clyde, OH
Summary
Seasoned Sales leader with 15+ years of exceeding sales targets, expanding market share, and driving revenue growth across diverse territories. Known for rapidly expanding market share, forging strategic partnerships, and building robust dealer networks that deliver long-term value. Expert at crafting and executing high-impact sales and marketing strategies that elevate brand visibility, penetrate new markets, and boost customer engagement. Proven ability to lead and develop top-performing sales teams, driving performance to exceed aggressive targets. Recognized for delivering seamless execution of national projects and consistently surpassing performance benchmarks to fuel business expansion.
Areas of Expertise
Revenue Growth
Regional Sales Management
Team Leadership
New Business Development
Market Penetration & Expansion
Strategic Partnerships
Sales Forecasting
Sales Training and Development
Cross-Functional Collaboration
Professional Experience
Coastal Wire, Georgetown, SC Jun 2013 - Sept 2017 & Jan 2020 - Jan 2023
Regional Sales Manager
Oversee sales operations across an 11-state region within the Great Lakes territory, driving business growth with recyclers and securing new accounts. Contribute to expanding market presence and client portfolio before the company's acquisition and subsequent sales team restructuring.
●Delivered a record-breaking performance, becoming the first to achieve 200T in monthly sales.
●Played a key role in growing market share and increasing revenue across 11 states.
Maren Balers, Chicago, IL Sept 2018 – Jan 2020
Regional Sales Manager
Worked extensively with dealer networks to drive sales of balers and heavy equipment, building long-term partnerships and unlocking new business opportunities. Collaborated with marketing teams and ad agencies to craft impactful advertisements and develop engaging social media strategies, elevating brand presence and driving customer engagement across key markets.
●Played a critical role in shaping marketing efforts that directly supported sales initiatives and growth objectives.
●Expanded regional responsibilities from the West Coast to include the East Coast to drive increased sales and market reach.
●Proactively established new dealer relationships, growing the distribution network and increasing market share.
American Baler, Bellevue, OH Dec 1990 – May 2013
Various Positions
Advanced from Service Technician to Vice President of Sales, taking on increasingly complex responsibilities while driving technical innovation and sales growth. Led installation of new baler equipment, provided on-site and remote technical support and collaborated with engineering teams to design electrical schematics and implement programming for custom solutions. Played a key role in aligning customer needs with product offerings, working closely with dealers to match customers with the best equipment for their applications. Managed sales across the West Coast region, developing new business opportunities, nurturing dealer relationships, and overseeing the logistics of product delivery to ensure timely and efficient installations.
●Achieved 150% revenue growth in just four years through aggressive business development and customer relationship management.
●Pioneered the development of the Two Ram baler program, capturing 20% of the industry market share.
●Introduced a new Distribution Baler program, expanding product offerings and market penetration.
●Built and led a regional sales team, implementing recruitment, training, and development programs to scale operations.
●Created a comprehensive marketing and advertising strategy that boosted brand visibility and product demand.
●Contributed as a Board Member for NAID, supporting advancements in document destruction and regulatory compliance.
●Directed national installation projects for clients like Cintas and Shred-it, ensuring seamless execution and customer satisfaction across multiple locations.
Additional Experience
Service Technician, Accuray, Columbus, OH
Aviation Electronics Tech, US Navy, Norfolk, VA
Education
Diploma
Fremont Ross High, Fremont, OH
Electronic Courses
US Navy, Norfolk, Va and Memphis, TN