Business Development Regional Sales

Catherine Twerd

Dartmouth, NS

Cell: 905-***-****, Email: ad9be7@r.postjobfree.com

www.linkedin.com/in/catherinetwerdBDSALESHUNTER

BUSINESS DEVELOPMENT, SALES AND MANAGEMENT PROFESSIONAL New Business Development and Sales Professional that consistently exceeds quotas by adopting a consultative solution-based approach, selling value added over price, building partnerships and managing major accounts. Strategic and analytical visionary with an extensive record of identifying and evaluating business opportunities/challenges and providing recommendations for cost savings, system changes, revenue generation and overall productivity and profitability. Dynamic leader that facilitates, mentors, and motivates teams creating high morale and performance that rise above the competition to over deliver corporate objectives. CAREER HISTORY & ACHIEVEMENTS:

NEW HOLLAND-CNH INDUSTRIAL

Regional Sales Director - Canada / Contract Jun 2023 - Present Sales - Marketing of Agricultural and Construction Equipment

● Set, monitor regional sales plan execution focusing on share of market, gross margin, and revenue

● Partnered with Dealer Network and CNH Capital increasing leasing by 6%

● Grew gross margin by 5% while revenue declined by 2%

● Managed Eight sales people, One Analyst

KAR GLOBAL/OPENLANE

Dealer Solutions Executive - Dartmouth, NS / Contract Aug 2022 - Jun 2023 Sales of TradeRev and Adesa Auction Platforms (SaaS)

● Sign up and Onboard Automotive Dealerships

● Conduct Bi-Weekly visits to Dealers to obtain Wholesale Vehicles for the Online Auction

● Ongoing Training and Service of updated software features

● Achieved 113% of Quota in December, 135% of Quota in June

● Managed Territory utilizing Sales Force

SICARD RV

Sales Manager - West Lincoln, ON Jan 2018 - Apr 2022 Sales of New and Pre-owned Recreational Vehicles including trailers, fifth-wheels and all classes of Motorized Vehicles.

● Train, educate and manage a team of 10 sales professionals.

● Develop, manage and implement an advertising budget of $500,000 delivering an annual increase of 200 units from 1400 to 1600 units. (Annual Sales of $78M)

● Created new events such as Educational Seminars and Enhanced Open House to increase customer counts

● Implemented new dealership software, CDK Lightspeed EVO utilizing CRM system PROMENS MATERIAL HANDLING (Saeplast Americas) Jan 2015 – Jun 2017 Director of Sales North America

Plastics converter producing large volume insulated containers for the food processing industry focusing on Seafood, Aquaculture, Poultry, Pork, Beef, and Pet Food segments.

● Onboard/train sales reps to develop hunter tactics; prospect, qualify, set meetings, present, build relationships, trial close, and close. Manage pipelines utilizing Microsoft Dynamics CRM.

● Successfully increased sales by 12.5% in two years from $15,816 M to $18,043 M while restructuring

● Spearheaded new product development of new containers to create new market segments

● Selling in Capital Expenditure Environment using total cost of acquisition analysis for justification Catherine Twerd 905-***-**** ad9be7@r.postjobfree.com Page 2 of 3 PROMENS MEDICAL PACKAGING Jan 2014-Dec 2014

Area Sales Manager – North America

Plastics converter producing vials, IV bags and mixing devices for infusion and injection therapies in human and animal health sectors with a focus in oncology and vaccines

● 100% Hunting Roll to expand into North American market & establish US production facility

● Generated 56 new leads and 8 new customers now utilizing Promens vials & IV bags in Clinical trials, Phase I & Phase II drug development

● New clients include Pfizer, Hospira, Zoetis, Luitpold, Excela, Fibrinoplate, BMS, Hawaii Biotech

● Successful trials to generate approximately $6.4 million in new sales POS BIO SCIENCES Mar 2012–Dec 2013

North American Sales Manager

Pilot Plant Contract Research provider specializing in extraction and fractionation of bio-based feedstock in the Agri-Food, Biotech, Green Fuels/Chemicals, Pharma/Nutraceuticals and Cosmetics industries

● Three hundred & two new leads generated, 62 closed, sales increased by 25% from $6M to $8M

● Four multi-million/multi-year contracts signed

● Received above & beyond award for extra efforts in developing a new strategy in building and maintaining client relations

● Work with Science and Technology Group to develop existing and new clients at C-Suite level

● Sold Scientific Research & Development, custom processing and analytical laboratory services ONE FLORAL Jun 2010 – Nov 2011

Senior Regional Manager

Live Goods Producer of Annuals, Perennials, Vegetables, Specialty Seasonal Plants & Flowers

● Increased sales by 10% versus 2009, a 5 % increase over target in a flat market

● #1 Ranked Regional Manager within 6 months, promoted to senior regional manager

● Hired/Managed/Motivated a team of ten Regional Managers servicing the Garden Centers of Home Depot

● Responsible for sales/orders, inventory control, merchandising, staffing, payroll, and scheduling

● Working with Client to monitor, revise strategic plans ensuring objectives are met MAGNETIC MEDIC May 2008 – Jun 2010

Sales & Marketing Manager

Startup Medical Device Company developing PEMF (Pulsed Electromagnetic Field) Technology

● Awarded purchase order for 125 units valued at $12.5 million for test trial in HMO hospital in Kentucky

● Sold 162 units valued at $1.62 million in 2 years

● Developed business model to establish strategic direction for the US HMO Insurance Market

● Capital Equipment sales to chiropractors, physiotherapists, RMT’s, and NHP’s

● Organized and monitored clinical trials to support business model, sales materials, and presentations J’AI TROUVÉ / FOAM 5 FABRICATORS Mar 2004 – Apr 2008 Account Executive – New Business Development

Polystyrene Convertor & Distributor / Hair Coloring Tools Invention from concept, prototype to end product

● Obtained worldwide $2M annual contract with Wella (Procter & Gamble) for Hair Color Strips by implementing new Quality Control and Standard Operating Procedures at Foam5

● Increased European (Germany, France, Spain, Italy, Netherlands, Belgium) sales by 11% utilizing new channels of distribution and increased listings to OEM customers (L’Oreal, Goldwell/KPSS, Schwarzkopf)

● Established new European manufacturing facility in Malta, reducing freight & handling costs and improving overall profitability by 14%

● Setup US Master Distributor, Product Club for Kwickway Brand Hair Coloring Tools & expanded existing US OEM accounts (TIGI, L’Oreal, Pivot Point, Scruples), increasing US sales by 80%

● Management of International OEM’s & Distributors in Australia, Japan, Singapore, U Catherine Twerd 905-***-**** ad9be7@r.postjobfree.com Page 3 of 3 JAMIESON LABORATORIES Feb 1998 – Mar 2004

Director of Sales, US Division

Nutraceuticals Manufacturer, Vitamins, Herbals, Nutritional Supplements, Diet and Skin Care Categories Established Jamieson in 14,000 US retail doors (Wal-Mart, Walgreens, Kroger’s, Safeway) in Diet category utilizing US broker

● Exceeded sale quota for Loblaw’s by 6% despite challenges in declining categories

● In three years grew regional sales from $17M to $28M delivering a 20% profit target, under spending operating budget of $1.6M and maintaining trade budget of $5.3M

● Established four-foot Planogram, 80 listings and creating Jamieson as dominant Vitamin/herb supplier at Overwaitea Food Group, Increased shelf space by 50% with 40 new listings at London Drugs

● Facilitated task force utilizing all Jamieson Department heads to improve customer trade service levels from a low of 81% to a high of 98%

MEAD JOHNSON NUTRITIONALS, DIVISION OF BRISTOL MYERS SQUIBB Sept 1992 – Feb 1998 Western Division Manager

Manufacturer of Infant Formula, Infant Analgesics, Adult and Sport Nutritionals

● Increased market share of Infant Formula category from 38% to 55% and Adult Nutritional category from 31% to 60% by capitalizing on market change from a medical to retail driven categories

● Key in obtaining milestone of $20 million annual sales at Loblaws

● Regional sales increase of $10 million to $33 million under spending operating and trade budgets

● Increased sales of BC Food and Drug accounts by 38%

● Awarded Supplier of the year by London Drugs, Peoples Drug Mart

● Won Rookie of the Year and Key Account Manager in first year, Region of the year in 2nd year EDUCATION:

DeVry Institute of Technology, Toronto, ON

Bachelor's Degree : Computer Programming & Business Systems Courses Completed:

● “Marketing Principles”, Kellogg School of Management, Miami, Florida

● “Food Science for the Non-Food Scientist”, IFT, Las Vegas, Nevada

● “Expedition Coaching Program”, Destination Leadership, Saskatoon, Saskatchewan

● The Lee Dubois Course in “Selling Techniques”; Lee Dubois Corporation, Birmingham, Alabama

● “Time Text”, Priority Management Systems Inc.; T.A. McNaught & Associates Inc., Stouffville, Ontario

● “Quality Improvement through Defect Prevention”; Philip Crosby Associates Inc. Winter Park, Florida

● “The Complete Professional Program for Salesmen”, “Selling Knacks”; Bureau of Business Practice, Waterford, Connecticut

● Entegra Coach Training Course- Middlebury, IN

● Jayco Masters - Marketing and Skills Training for Excellence in RV Sale - Middlebury, IN

● OMVIC - Automotive Business School - Toronto, ON HONORS & AWARDS:

● POS Bio Sciences – Above & Beyond Award

● Jamieson Labs - Supplier of the Year - Excellence in Supplier Relations – three years with London Drugs

● Mead Johnson- Bristol Myers Squibb – Manager, Region and Rookie of the year

● Atlantic Packaging Products – Sales Achievement Award - 10 million in new annual sales

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