Creative Design Employee Development
Resume:
Terry W. Carlson
Mesa, AZ ***01
Email: ************.**@*****.***
AREAS OF EXPERTISE
ORGANIZING WORK LOADS
RESEARCH & DEVELOPMENT OF IDEAS
TRAINING & EMPLOYEE DEVELOPMENT
ADMINISTRATION OF FACILITIES OR DEPARTMENT
CREATIVE DESIGN & PRODUCTION
VISION & FORESIGHT
OBJECTIVE:
To utilize creative management skills to increase productivity as well as research untapped revenue streams of a company. Training and helping others within the company search for their full potential as valued employees. Overseeing ongoing projects within the company and developing viable plans to reach specific goals. Applying foresight and vision to new projects yet to be determined and communicating to all levels of upper management, board of directors or stockholders of on-going success of projects underway.
Terry W. Carlson 131 E Jacaranda St Mesa, AZ 85201 480-***-**** Email: ************.**@*****.***
PROFESSIONAL SKILLS AND SELECTED ACHIEVEMENT
Management & Administration – Managed executive & support staff in their daily activities.
Administered staffing including executives and support personnel.
Trained/hired managers and sales personnel.
Directed motivational and goal setting meets for staff and executive boards.
Established departmental budgets.
RESULTS: Increased revenues by 15% or more annually.
Creativity – Conceptualized and produced a weekly sponsor driven national radio program by a philanthropic charity doing international disaster relief around the globe.
Initiated international calls to onsite personnel for live updates and interviews.
Operated recording studio equipment.
Edited program content.
RESULTS: Added $80K in revenue to radio station and gave the station a new feature that we were able to syndicate to other stations in our network.
Development – Co-founded a regional full-service advertising agency.
Created and produced TV & Radio Commercials.
Added one of the first in-house computer graphics department in the Northwest.
Won awards from the Advertising Federation Three (3) consecutive years.
RESULTS: Developed the business from $10,000 per month to over $1 Million in gross revenue.
Coordinated – Developed an outdoor amphitheater and marketed an on-site winery.
Created sponsorship areas including box seats, per-headliner entertainment stage resulting in the addition of more than $500K in net annual revenue.
Increased the facility seating from 2,000 to nearly 20,000 making the property the largest outdoor amphitheater on the West Coast and one of the largest in the country at the time.
Implemented food and beverage concessions adding $300K in annual net revenue.
Developed trademarked merchandise which were licensed and sold to the community.
Designed and managed an onsite gift store selling trademarked merchandise generating $180K in net revenue.
Negotiated with vendors for additional sponsorships and price points on merchandise leading to additional annual revenue of $140K.
Implemented overnight campground and picnic facility adding $20K in net revenue.
RESULTS: Increased overall annual revenue from $500,000 to over $10 Million.
Researched – Helped retail store set up new locations and helped pioneer online commerce.
Supervised employees and selected store merchandise.
Utilized marketing and graphic design skills to create merchandise displays.
Utilized graphic skills to design while web commerce was in its infancy.
RESULTS: Increased revenue by 60% in 3 years by developing web order business providing the company with over $360K in additional net revenue during the first year of implementation.
Communication/Teaching/Training – Communicated with staff & audiences of various sizes.
Trained several sales departments and held seminars.
Spoken to groups of over 2,500 at a time.
Published articles in radio sales trade magazines.
Writer and authored books on sales techniques and fictional stories.
RESULTS: Helped sales departments achieve increased performance from techniques taught. Rave revues from various companies and organizations who have used the materials taught.
Terry W. Carlson 131 E Jacaranda St Mesa, AZ 85201 480-***-**** Email: ************.**@*****.***
ADDITIONAL ACHIEVMENTS
Salesmanship – Sold various intangible products and services.
Broadcast Media TV & Radio
Print Media Newsprint & Yellow Pages
Graphic Design Services & Timeshares
RESULTS: Constantly increased sales territories and client bases. Always placed in the Top 5% of sales forces of every organization I have been involved with.
Constructed – Built broadcast facilities for radio stations and sound studios.
Arranged for land sites and development of transmitter and studio facilities.
Coordinated tower, transmitter, and studio construction.
Assisted with instantiation and calibration of equipment.
RESULTS: Company sold station for $6 Million leading to a net profit of $5 Million.
Formulated – Conceived promotional strategies that increased business & market awareness.
Designed promotions for various businesses and the community at large.
Orchestrated campaign selling 150,000 refillable mugs in a market of 200,00 people.
Implemented FREE concerts in the park paid for solely by local corporate sponsors.
RESULTS: Increased community good will, raised awareness of sponsors, and added revenue for civic clubs and the organizations or businesses that were involved.
Produced – Weekly music industry driven radio programs.
Hosted and conceptualized a program featuring new artists or album releases.
Sold sponsorships to various record producers and music outlets.
Interviewed artists about their music and experiences leading to the music produced.
Syndicated the program for additional revenue.
RESULTS: The program added station revenue and increased album sales for the record producers furthering relationships with the record companies, artists, and radio networks.
Culminated – Hosted radio shows.
Produced various radio programs.
Wrote comedy bits for on air radio shows.
Increased ratings.
RESULTS: Station rating increased from 10th place in the market to #1 in our format according to Arbitron Company’s Annual Rating Survey.
Organization – Organized a self-supporting, non-profit business producing live & recorded programs for kids.
Wrote plays for live performances.
Authored children’s short stories and books.
Produced videos, CD’s and cassettes with stories and kids songs.
Design and make puppets for use in programs (rod, marionette, hand).
Utilized puppetry to teach moral and social values.
Accomplished ventriloquist using various character voices.
RESULTS: Consistently sought after as youth and children’s speaker who delivers a message of good will and self-worth to kids.
Terry W. Carlson 131 E Jacaranda St Mesa, AZ 85201 480-***-**** Email: ************.**@*****.***
CIVIC MINDED SKILLS & ACHIEVEMENTS
Foresight and Vision – Proposed to local city council to grant bus bench advertising franchise.
Wrote proposal and presenting it to the City Council for bus bench placement.
Designed, built and installed benches at the most popular bus stops throughout the city.
Sold advertising billboard space on benches.
RESULTS: Built business up to covering a market of 200,000 people with more than 300 prime location bus benches utilized by the public while generating a return to the city for rental space generating more than $100 K in revenue for the city while providing comfortable waiting areas for the daily riders.
Directed – Designed and directed a haunted house fund raising project for the Jaycees.
Found and negotiated the site locations.
Layout and conceptual design of festival plans.
Designed scenes, sets and skits.
Directed actors and volunteers to make their position entertaining.
Developed traffic flow patterns.
Coordinated advertising and publicity.
RESULTS: Raised more than $30K in two (2) weeks for Jaycee civic projects. Some of the funds went toward a Christmas Shopping Spree for over 50 needy families who otherwise would not have had a very merry Christmas.
Created – Coordinated and created town festivals.
Worked with the City Council to get permits.
Arranged for security and electrical supplies for booth vendors.
Selected and coordinated talent for on-going stage entertainment.
Sold booth space to t vendors and pursued corporate sponsorships.
RESULTS: Festival continues to run annually and is a big part of their local activities attracting thousands of attendees each year leaving a lasting economic impart that is counted on each year.
Coordinated – Worked with local Lion’s Club to develop collection points for used eyeglasses.
Found sponsors who would set up drop boxes for used eye wear.
Coordinated with Len’s Crafters to accept, repair and distribute reconditioned glasses.
Helped under privileged individuals get much needed glasses with little or no cost.
RESULTS: Club won award as the most active eye glass collection program in the state.
Created – A community wide program to help the needy get winter coats and blankets.
Found sponsors who would set up drop boxes for coast and blankets.
Contacted the media and got them to co-sponsor the drive.
Worked with local shelters to distribute the goods to the needy persons.
RESULTS: Gathered over 500 coats and 1,500 blankets for local shelters.
Developed – Jaycee fund raiser selling novelty glow sticks.
Worked with vendor who makes glow sticks.
Sold products to the public at various events.
Sold product to others at wholes prices.
RESULTS: Made thousands of dollars for the club which eventually lead to an on-going company that sold glow sticks at various concerts and venues for over 10 years.
Terry W. Carlson 131 E Jacaranda St Mesa, AZ 85201 480-***-**** Email: ************.**@*****.***
EXPERIENCE HIGHLIGHTS
Ohana Kid’s And Family Kare – Regional Director – Phoenix, AZ – 03/23 – Present
Conducting overall operation of 4 family practice clinics. Hiring and wrote training program for new employees in all positions. Over saw the maintenance all clinic licensing and staff credentials. Monitoring DX Codes and account collections. Marketing, goal setting and budget management.
Fastmed Urgent Care – Clinic Manager – Scottsdale, AZ 03-11 – 03/23
Supervise a team of medical professionals. Responsible for the entire day to day operation and wellbeing of the clinic including medical lab logs, state, and federal compliance issues. Helped the clinic become the 1st JACO Certified Urgent Care in the U.S. Ordered all medical supplies, coordinated work comp insurance claim issues, specialist referral follow up coordination. Hiring, firing, and training of all medical personnel on site are also a part of the daily duties. Trained several dozen medical professionals, many of which moved up to manage other Fastmed facilities. Kept the clinic P&L within budget and took the clinic from an average of 12 patients per day to an average of 40 patients.
Nextcare Urgent Care – Radiology Technologist 02/06-01/11
Worked as a Radiology Technologist and Medial Assistant in a fast-paced Urgent Care environment. Assisted the physicians in triaging patients, administering medications, taking x-rays, wound care, and other duties of an Urgent Care medical facility.
Parkway Medical - Radiology Technologist - Scottsdale, AZ 01/03-02/06
Worked part-time from 5pm-8pm and weekends 8-5p to develop an Urgent Care Program for a 6-doctor private practice. Helping the administrating Doctor get the necessary supplies and tools needed to become a successful urgent care clinic. Developed the clinic’s patent flow by adding an additional 8-10 patients per night and 20-30 each weekend.
Clear Channel Broadcasting- Promotional Consultant - Phoenix, AZ 09/06-01/08
Broadcast advertising Sales. Sold commercial airtime and wrote and produced commercials for my clients. Developed promotions to bring revenue to client businesses. Handled a client list of nearly $2 million in revenue and increased the revenue base by $1 Million within a year.
Starwood Vacation Resorts – Community Marketing Dept Sr Supervisor – Tempe AZ 07/02-09/06
Supervised members of sales staff showcasing resort packages for Sheraton & Weston /Resorts. Provided regular field training, department goal and budget setting. Developed programs showcasing resorts in markets outside the general consumer base with total revenues of over $1,000,000.00 in the first year.
Mt. States Publishing – Sales Mgr - Albuquerque, NM 07/01-07/02
Developed a pocket-sized telephone book that could be placed in a vehicle glove box. The book contained local residential and business listings including yellow page advertisements. Brought the project to publish with $1.5 million in gross revenue. Published 2 volumes before it became obsolete due to smart phones and the internet.
Promotional Consultant, Citadel Communications – Albuquerque, NM 11/99-06/01
Sold radio broadcast advertising and developed marketing programs for various businesses throughout the Central New Mexico market. Handled over $3 million in revenue and developed community festivals and cross promotions for further non-traditional revenue sources where businesses would sponsor events or help promote concerts and other community events netting the company and additional $1 million in revenue each year.
LifeTalk Broadcasting Network – National Sales Manager – Knoxville, TN 3/96-10/99
Developed radio stations and sales staffs throughout the Continental United Sates and Alaska. Secured contractors and engineers to build and sign on radio stations. Hired and trained the staff to operate the station. There were 3 stations signed on when coming to this companies employ and there were 9 more by the time I completed my tenure. During that time, I also secured various sponsorships and developed national programs that were aired on this network. Securing several $100 thousand dollars sponsors in each market.
Terry W. Carlson 131 E Jacaranda St Mesa, AZ 85201 480-***-**** Email: ************.**@*****.***
Additional Employment Experiences
United States Chamber of Commerce - Northwest Territory Manager - Washington DC 2/95-3/96
Import Bay Company - Vice President of Marketing – Spokane, WA 11/93-3/95
MCA/Universal Summer Music Theater – Ops Manager - Columbia Gorge, WA 05/88-10/93
Apollo Broadcasting, Inc KEZE/KJRB – Director of Marketing - Spokane, WA 3/91-4/93
Ad-King Advertising Agency, Inc – President - Richland, WA 9/87-2/91
SRO Broadcasting, Inc – Sales Manager - Bellevue, WA 10/84-8/87
KEXI Radio Broadcasting, Inc – Promotional Consultant - Walla Walla, WA 03/82-9/84
Education
Attended Walla Walla College – College Place, WA 1980-1982
Majored in Communications with Minor in Business Administration
Bryman Technical Institute – Phoenix, AZ
Certified Practical Radiology Technologist
American Heart Association BLS/ CPR
Professional Training
Graduate of the Dale Carnegie Course.
Attended seminars by Tom Hopkins, Tom Peters, Anthony Robbins
Computer Training & Experience
Mac & Windows programs, Proficient on the following programs:
Microsoft Word, Excell, Power Point, Publisher, Access, Aldus Freehand and PageMaker, TAPSCAN, TV SCAN, Maximizer, Velosidoc, Nextgen, Epic
Community Involvement
Past President of Pasco, WA Jaycees
Past Vice President of Spokane, WA Jaycees
Member of Yakima, WA Lion’s Club
Member of Albuquerque, NM Lion’s Club
Past President of Scottsdale, Lion’s Club
Awards and Achievements
3 Time Winner of Washington State ADDY for best Radio Commercials
Jaycee of the Year
Lion’s Club Lion of the Year
References
Impeccable references, documentation and letters and certificates of merit available upon request.
Terry W. Carlson7904 E. Chaparral Rd #110=150 Scottsdale, AZ 85250 480-***-**** Email: ************.**@*****.***
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