Marketing Management Professional

Recognized leader for developing innovative market strategies and consumer-centric campaigns within premier consumer products companies and transforming market presence for brands like McDavid and Hedstrom. Expertise in consumer products channels, achieving ROI & KPI targets. Adept at recruiting top talent and leading high-performing marketing teams. Successfully transitioned to real estate, employing cutting-edge marketing strategies to boost consumer sales, I’ve orchestrated $90M in real estate transactions. My expertise in strategic positioning and digital marketing drives unparalleled growth and customer satisfaction. Proficient in analyzing and developing comprehensive marketing and branding plans, creating compelling digital content, and executing integrated campaigns. Instrumental in driving growth through diverse channels, optimizing customer journey, and enhancing brand development. Skilled in SEO, SEM, and social media marketing trends. Dedicated professional with proven performance in management, leadership and communication. Detail-oriented in problem-solving and planning. Ready to make an immediate contribution to your organization.

Core Competencies

Marketing Operations Management

Strategic & Competitive Positioning

Site Content Management/E-Commerce

Brand & Product Management

Merchandising Collateral Development

Campaign Development & Optimization

Marketing Staff & Department Leadership

Real Estate Traction Management

Communications Management

Project Management & Digital Marketing

Customer Segmentation & SEO & SEM

Market Intelligence & Analytics

R&D & Cross Platform Continuity

Website Design & Development

P&L/Budget & ROI Analysis

Social Media Marketing

Promotions & Advertising

Marketing Strategy Development

Lead Generation & Conversions

Product Launch Coordination

Professional Experience

Steer the full spectrum of activities associated with real estate transactions and marketing operations management by leveraging in- depth industry and superior leadership expertise. Enhance brand visibility and drive lead generation for property listings by developing and implementing strategic marketing plans. Craft viral marketing videos and implement direct mail and social media strategies, spearheaded strategic market plans to promote properties and drive vertical growth in home sales. Orchestrate and evaluate multi- channel marketing campaigns by establishing partnerships with industry professionals to boost lead generation. Oversee customer experience from loan origination to sale, employing cutting-edge industry trends and technology to enhance the buying/selling process and strengthen the value proposition for clients. Employ comprehensive knowledge of current real estate market conditions to provide clients with informed, strategic advice and ensure successful transactions.

●Earned Top Producer honors for 12 consecutive years, demonstrating exceptional sales performance, client satisfaction, and market expertise.

●Engineered and executed over $90M in residential real estate transactions over the past 17 years as a solo agent, completed more than 235 transactions as an independent agent, demonstrating exceptional negotiation and closing skills.

●Innovated and implemented creative marketing strategies to captivate buyers and accelerate sales, leveraging unique approaches to stand out in a competitive market.

●Utilized Google Analytics and other tools for lead generation, achieving a 35% lead conversion rate by converting web and internet leads and outperforming market averages.

Spearheaded marketing and brand management operations by providing strategic vision and leadership to cross-functional teams. Championed the development and execution of comprehensive marketing strategies, propelling brand awareness and expanding market share. Planned, executed, and optimized multi-channel marketing campaigns to drive lead generation, customer engagement, and conversion. Developed and refined market research and analytical capabilities, formulating product messaging and forecasts, and conducting market and competitor analysis with a focus on cost, time, and quality. Identified target markets to drive sales and elevate brand visibility, guided merchandising and advertising strategies, and assessing market reactions to advertising programs, products, and services. Administered the marketing budget, tracked KPIs, and reported on campaign effectiveness to senior leadership.

●Collaborated in the design and launch of a website to increase awareness and promote key programs, ensuring consistent branding and messaging to meet customer expectations.

●Achieved $500k increase in annual revenue by architecting an e-commerce site to enhance customer engagement and boost product penetration.

●Maximized lead generation and conversion rates by leading digital marketing initiatives, including SEO, SEM, social media, and email marketing.

●Drove a 15% increase in sales and produced point-of-purchase and point-of-sale materials within 120 days by launching a new product line and deploying integrated marketing, communications, and advertising strategies.

●Boosted sales by 25% by revitalizing an existing product line, identifying untapped markets, driving business and market development, increasing revenue, and optimizing distribution opportunities.

●Accelerated market penetration and brand identity within 45 days by rolling out a core communications strategy for a new product line, developing public relations, merchandising, packaging, and advertising.

●Established and managed P&L/budget, employing risk-benefit analysis to set priorities, and recruited and directed marketing staff, providing strategic oversight and creative direction.

Additional Experience

Director of Marketing, Tippmann LLC, Chicago, IL

●Directed full responsibility for P&L/budget, spearheading the execution of marketing plans, product development, merchandising, and advertising promotions for a $70M sporting goods manufacturer.

●Devised and implemented core marketing positioning strategies, optimizing creative efforts to enhance corporate identity and maximize advertising spend effectiveness in collaboration with a creative agency.

●Propelled international sales growth by 10% through meticulous research of international packaging requirements and collaborating with a creative agency to launch a communication strategy within six months.

●Repositioned the company for long-term growth by analyzing the competitive marketplace, leading comprehensive brand recognition and market penetration initiatives, and achieving incremental revenue gains through new sales channels.

Director of Marketing, Hedstrom Corporation, Chicago, IL

●Commanded a $150M division, driving massive market expansion through the launch of a new product line, resulting in $15M in sales within 18 months, while overseeing strategic planning, product development, and advertising

●Engineered a 35% increase in profitability by revitalizing stagnant product lines, crafting compelling market analyses, and implementing a strategic sales plan for the two largest accounts, significantly boosting long-term growth.

●Cultivated partnership marketing strategies with Toys ‘R Us, Walmart, Kmart, Sports Authority, and Dicks Sporting Goods to drive substantial new business development and elevate brand awareness.

●Slashed product development cycle time by 58% and cut costs by 50% by leading a multidisciplinary team through the end-to-end implementation of a new Product Development Stage-Gate Process.

●Executed R&D and competitive analysis for a consumer products manufacturer, leading market intelligence, advertising, and promotions; developed a website and retail packaging, securing management approval within 30 days.

Marketing Manager TrimFoot Company, Farmington, MO Product Manager The Coleman Company, Wichita, KS Marketing Manager Puma USA, Brockton, MA

Education

Master of Business Administration in Marketing Western New England College, Springfield, MA Master of Teaching & Administration, Teaching Certification Springfield College, Springfield, MA Bachelor of Science Springfield College, Springfield, MA

Licensure & Certifications

Virginia Real Estate Broker's License NAR E-Pro Technology Professional

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