Ux Designer E-Commerce

Jasveer Kaur

SENIOR UI/UX DESIGNER

Location: New York 11580 Mobile No.: +1-347-***-****

Gmail: ***********@*****.***

Linkedin Behance

Overview synonyms

Senior UI/UX Designer with 7+ years of experience crafting user-centered digital experiences for SaaS and B2B, B2C applications across diverse industries like fashion, logistics, and e-commerce.Expert in HTML, CSS coding and well understanding of javascript Framework and library( Angular version 2+, REACT, API). Expertise in user research, data-driven design, and workflow optimization. I am proficient in Figma, Sketch, Adobe XD, and Invision. Collaborative team players focused on balancing user needs with business goals to deliver impactful, seamless digital experiences.

Experience

Sheraden Lighting & Electrical Products Corp. Senior Product Designer: MAR 2023 – Present

•User-Centred Design & Impact: Designed user-centred interfaces for profitable applications, generating millions in revenue and successfully launching multiple well-received projects. Designed innovative in-house products and CRM systems tailored to diverse clientele needs, resulting in streamlined processes that improved efficiency by reducing implementation time by 30% on average.

•Process Improvement & Efficiency: Developed tailored CRM systems and in-house products, streamlining processes and reducing implementation time by 30% on average for diverse clients.

•Design System & Development Speed: Established a component-based design system, Light mode/Dark mode accelerating development by 35%, enabling faster feature rollouts, and boosting team productivity.

•User Research & Testing: Conducted user research, usability testing, and A/B testing to identify pain points, refine designs, enhance user engagement, and ensure responsive design across devices.

•Mentorship & Collaboration: Mentored three junior designers, enhancing their design and collaboration skills while collaborating with stakeholders to shape user flows and intuitive interfaces.

Bank Of America - Senior UI/UX Designer: JAN 2023 – MAR 2023

•Agile Collaboration & User-Centred Design: Collaborated in Agile sprints with cross-functional teams (developers, product managers, QA), applying user-centred design principles throughout the entire design process, from concept to launch, ensuring seamless integration.

•Financial Data Visualization & Information Architecture: Designed secure, user-friendly dashboards for financial data visualization, leveraging information architecture and data visualization best practices to improve client engagement and reduce support inquiries.

Interactive Prototyping & Usability Testing: Created interactive prototypes (Figma, InVision) for investment/banking platforms, conducting usability testing to ensure intuitive user interactions and compliance with financial regulations, focusing on user flows and interaction design.

•Data-Rich UI Design for Trading Platforms: Developed complex, data-rich Typography Design UIs for trading platforms, incorporating real-time data, charting tools, and advanced analytics, optimizing for performance, accessibility, and handling complex datasets.

•Responsive Design & Accessibility: Applied responsive design principles and a mobile-first approach to optimize UX across mobile and web, ensuring consistent and accessible access to financial data across devices, adhering to WCAG guidelines and inclusive design principles.

EHE HEALTH - Senior UI/UX Designer: MAY 2021 – OCT2022

•Intuitive & Compliant Digital Health Design: Experienced in designing intuitive, secure, and compliant digital health solutions, focusing on user-friendly and accessible interfaces for healthcare applications, demonstrating a deep understanding of patient and provider needs.

•Enhanced Patient Engagement & Simplified Workflows: Proven track record of enhancing patient engagement, simplifying complex medical workflows, and improving the usability of health technology products, 15% increase business revenue.

•User Research & Collaborative Interface Development: Expert in conducting user research, designing wireframes, and collaborating with cross-functional teams to develop compliant and scalable interfaces in adherence to healthcare standards.

•Proficient Design Tools & Patient-Focused Approach: Proficient in Figma, Sketch, and Adobe XD, demonstrating a passion for designing solutions that improve patient outcomes and optimize the healthcare experience.

•Mentorship & Team Improvement: Mentored junior designers by providing feedback and design guidance, improving team cohesion and quality standards. Mentored 3 junior designers, resulting in a 10% improvement in team project delivery.

•UI Optimization & Performance Enhancement: Optimized UI elements to reduce load times, enhancing the overall user experience and boosting page speed scores. Reduced average page load time by 20%, resulting in a 5% increase in user engagement. Also used user engagement tracking software - Hotjar.

Bank Of America (Jersey City) - UI/UX Designer: JUL 2019 – JAN 2021

•Data Visualization & Financial Insights: Designed data visualizations (graphs, charts) for financial tracking, empowering informed client decisions.

•Cross-Functional Collaboration & Compliance: Collaborated with product, dev, and compliance teams, aligning design with technical/regulatory constraints.

•Secure UI Design & User Research: Integrated security (2FA), utilizing user research, personas, journey mapping, and usability testing for data protection.

•Design Presentations & User Journey Insights: Presented design solutions and user journey insights, securing approval for high-impact initiatives.

•User Testing & Financial Disclosure Clarity: Conducted user testing, emphasizing clear financial disclosures, building user trust and reducing drop-offs.

Guru Ramdass International Public School - UI/UX Designer: APR 2014 – AUG 2017

•Rapid Prototyping & Stakeholder Buy-in: Designed interactive mobile app prototypes, securing stakeholder approval and funding within two weeks, demonstrating effective communication and design execution.

E-commerce Platform Redesign & Conversion Improvement: Redesigned a high-traffic ecommerce platform, resulting in a significant increase in user conversion rates, showcasing impactful UX improvements. increased business revenue by 15%

•Wireframing & Streamlined Development: Created wireframes and high-fidelity mock-up that streamlined the development process and reduced iterations, highlighting efficient design practices.

•Cross-Functional Collaboration & Business Alignment: Collaborated with cross-functional teams to align design with business goals, contributing to increased customer satisfaction through user-cantered solutions.

•User Research & Product Strategy Influence: Conducted in-depth user research to define personas and journey maps, directly influencing product strategy with data-driven insights.

Education

Lovely Professional University - India

Master’s Degree (MBA)

2013

Modern Institute of Technology- India

2016

Diploma In HCI(Human Computer Interaction)

Skills & abilities

Core UX/UI Design Skills

•UX Design: Encompasses the overall user experience strategy.

•UI Design: Focuses on the visual design and interface elements.

•User Research: Gathering insights into user needs and behaviours.

•Personas: Creating representative user profiles.

•Journey Mapping: Visualizing the user's interaction with a product or service.

•Information Architecture: Structuring and organizing content for usability.

•Usability Testing: Evaluating designs with real users.

•Interaction Design: Designing user interactions and flows.

•User-Centered Design: Designing with the user as the primary focus.

•Wireframing: Creating low-fidelity representations of layouts.

•Prototyping: Building interactive models for testing and demonstration.

•User Flows: Mapping the steps a user takes to complete a task.

•User Onboarding: Designing the initial user experience.

•Interaction Patterns: Utilizing established design conventions.

•Visual Design: Overall aesthetic and visual appeal.

•Typography: Selecting and using fonts effectively.

•Colour Theory: Understanding colour relationships and their impact.

•Visual Hierarchy: Arranging elements to guide the user's eye.

•Design Systems: Creating reusable components and guidelines.

Specialized Areas

•Mobile App & Web Design: Designing for different platforms.

•E-commerce: Designing for online shopping experiences.

•SaaS (Software as a Service): Designing for cloud-based applications.

•Dashboard Design: Designing data visualization interfaces.

Design Thinking: A problem-solving framework for design.

•Design Thinking Workshops: Facilitating collaborative design sessions.

Tools

Figma: Design and prototyping tool.

•InVision: Prototyping and collaboration platform.

•Photoshop: Image editing and manipulation software.

•Illustrator: Vector graphics editor.

•JIRA: Project management and issue tracking tool.

•Bitbucket: Code repository management.

•Hotjar: User behaviour analytics tool.

•Notion AI: AI-powered workspace and note-taking tool.

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