Social Media Customer Service
Resume:
Heather Metzig
Jacksonville, TX *****
******@*****.***
Hardworking and experienced advertising and marketing management professional with 22 years of experience in advertising, marketing, and publishing. Proven track record in developing and executing comprehensive advertising campaigns across multiple platforms, including print, digital, social media, and television. Skilled in market research, competitive analysis, and campaign optimization. Proficient in analytics, copywriting, and presentation skills. Possesses certifications in customer service and newspaper advertising management.
Willing to relocate to: Tyler, TX - Dallas, TX
Authorized to work in the US for any employer
Work Experience
Currently Unemployed
Jacksonville, TX
October 2015 to Present
Due to suffering and recovering from a broken neck, I have been out of work. However, I am now completely rehabilitated and no longer suffer from any complications or problems stemming from this injury.
Looking forward to obtaining a challenging position utilizing my training, experience, and skills. Caregiver
Estate of Marjory Ann Magouyrk-Jacksonville, TX
September 2011 to October 2015
• Engaged clients in meaningful activities such as reading, puzzles, crafts, or outings to promote mental stimulation
• Provided companionship and emotional support to alleviate feelings of loneliness or isolation
• Collaborated with healthcare professionals, family members, and other caregivers to ensure continuity of care
• Maintained confidentiality regarding sensitive personal information about clients at all times President/Owner/Publisher
BOLO Enterprises, LLC-Jacksonville, TX
January 2010 to April 2012
• Managed the entire publishing process, from acquisition to distribution, for a portfolio of BOLO Magazine
• Collaborated with authors and editors to ensure manuscripts were edited, proofread, and formatted according to company standards
• Developed relationships with key retailers and distributors to maximize sales opportunities for published magazines
• Conducted market research on target audiences to inform marketing strategies and optimize book positioning
• Coordinated printing schedules with external vendors to meet publication deadlines without compromising quality or budget constraints
• Led a team of editors, designers, marketers, and sales representatives in executing successful publishing campaigns
• Gathered and analyzed user feedback, market research data, and competitive intelligence to inform product decisions and prioritize feature development
• Developed and implemented strategies to improve productivity and streamline processes
• Maintained high standards of quality control to ensure customer satisfaction
• Provided ongoing coaching and mentoring to team members, supporting their professional development
• Managed multiple projects simultaneously within established timelines Advertising and Marketing Director
CLEAR CHANNEL COMMUNICATIONS - WPMI NBC-Tyler, TX
July 2009 to January 2010
• Created persuasive sales presentations highlighting the unique value proposition of advertising products/services
• Conducted thorough market research to identify industry trends, competitive analysis, and potential growth opportunities for clients
• Provided exceptional customer service by promptly addressing client inquiries, resolving issues, and delivering on commitments
• Collaborated with internal marketing team to develop compelling advertising campaigns that drove brand awareness and increased customer engagement
• Generated detailed reports outlining campaign results including impressions, click-through rates (CTR), conversions rates (CVR), return on ad spend (ROAS), etc
• Analyzed campaign performance metrics regularly to optimize ad placements for maximum ROI for clients' campaigns
• Collaborated closely with creative teams during the development process of advertisements ensuring alignment between client expectations and final deliverables
• Provided regular market insights to clients, helping them make informed decisions about their advertising strategies
Senior Advertising Agent
Focus Media and Photography-Lufkin, TX
January 2009 to January 2010
• Developed and executed comprehensive advertising campaigns across multiple platforms, including print, digital, and social media
• Conducted market research to identify target audience demographics and preferences, resulting in more targeted ad placements
• Collaborated with creative team to develop compelling ad copy and visuals that effectively communicated brand messaging
• Negotiated contracts with media vendors to secure favorable rates and added value opportunities
• Created detailed reports on campaign results, providing insights on key performance indicators (KPIs) such as click-through rates (CTR) and cost per acquisition (CPA) Advertising Director
COMMUNITY NEWSPAPER HOLDINGS, INC-Corsicana, TX
October 2007 to July 2008
• Ensured adherence to editorial guidelines and maintained high standards of accuracy, grammar, and style
• Collaborated with reporters to generate story ideas, conduct interviews, and gather information
• Edited news articles for clarity, coherence, and conciseness while preserving the author's voice
• Worked closely with graphic designers to create visually appealing layouts for print or online platforms
• Oversaw fact-checking process by verifying information from reliable sources before publication
• Developed and executed comprehensive advertising campaigns across multiple channels, including print, digital, social media, and television
• Analyzed market trends and consumer behavior to identify target audiences and optimize ad placements for maximum impact
• Collaborated with creative teams to develop compelling ad copy and visuals that effectively communicated brand messaging
• Monitored campaign performance metrics, such as click-through rates (CTR) and conversion rates, to evaluate effectiveness and make data-driven optimizations
• Managed monthly advertising budget ranging from $95,000 to $175,000.
• Conducted competitive analysis to stay informed about industry trends, competitor strategies, and emerging advertising platforms
• Collaborated with cross-functional teams including marketing, sales, design, and analytics departments for integrated campaign planning and execution
• Managed the production and distribution of print advertisements in leading industry publications
• Presented campaign results, insights, and recommendations to senior management on a regular basis
• Managed the creative development process from concept ideation to final execution, ensuring alignment with brand guidelines
Advertising Director
COMMUNITY NEWSPAPER HOLDINGS, INC-Jacksonville, TX December 2005 to April 2008
• Managed monthly advertising budget ranging from $88,000 to $125,000.
• Conducted competitive analysis to stay informed about industry trends, competitor strategies, and emerging advertising platforms
• Collaborated with cross-functional teams including marketing, sales, design, and analytics departments for integrated campaign planning and execution
• Managed the production and distribution of print advertisements in leading industry publications
• Presented campaign results, insights, and recommendations to senior management on a regular basis
• Identified emerging advertising platforms or technologies that could enhance brand visibility and reach new audiences
• Managed the creative development process from concept ideation to final execution, ensuring alignment with brand guidelines
• Conducted market research studies to identify consumer preferences, trends, and competitor strategies
• Implemented social media advertising campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn etc
• Evaluated the effectiveness of different advertising channels through attribution modeling techniques
• Managed online reputation by monitoring reviews and responding promptly to customer feedback or complaints
Education
27 hours from completing Bachelor's Degree in Business Administration with a Marketing minor
Stephen F. Austin - Nacogdoches, TX
June 1999 to January 2003
High school diploma
Jacksonville High School - Jacksonville, TX
August 1996 to June 2000
Skills
• Fact Checking
• Analytics
• Contract Negotiation
• Copywriting
• Proofreading
• Market Research
• Presentation Skills
• Branding
• Print Advertising
• Search Engine Optimization (SEO)
• Copy Editing
• Email Marketing
• B2B Sales
• Marketing
• Writing Skills
• Market Analysis
• Public Relations
• Events Management
• Digital Marketing
• Content Development
• Pricing
• Graphic Design
• Content Creation
Certifications and Licenses
Customer Service Specialist
Present
Certified Customer Service Specialist through the Electronics Technological Association Certified Newspaper Advertising Manager
Present
ProMax
Driver's License
May 2023 to November 2030
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