Team Member Power Bi

ROLAND ST. DENIS

PROFESSIONAL SUMMARY

Proven expertise in data visualization, design of experiment, architecture, optimization, and analytics, as well as data and analytical solution delivery. Excel at leading high-performing teams, formulating and executing solutions, resolving complex data and analytics issues, and evaluating performance to increase profitability and mitigate financial risks. Strategic leader, adept at introducing new innovative ideas, prioritizing roadmaps, building best-in-class strategies, and developing and articulating visions for data to enable major business improvements. Articulate communicator with exceptional, negotiation, analytical, and leadership skills.

EXPERIENCE

Director of Analytics and Insights

February 2023 – August 2024 Knights of Columbus, New Haven

Directed and oversaw a $20MM data modernization project moving from legacy reporting system to a new data lake with new reporting/visualization software (Power BI).

Generated a $1.25MM savings by identifying organizational needs and wasted ETL usage on unused reporting and analytics.

Served as department Product Manager for both analytics and marketing platforms/tools, including but not limited to legacy reporting, Power BI, Tableau, Marketo, and project management tools such as Jira and Service Now.

Consulted and directed marketing analytics initiatives and analysis utilizing tools such as Microsoft Dynamics Power BI, Alteryx, GA4, SAP, and Marketo

Strategized, developed, and launched a new project ticketing and project management system for the data analytics and enterprise business information teams.

Responsible for creation and QA of all new reporting migrated from legacy system.

Participated and contributed to the data governance team

Created a strategic playbook for each department relating to data needs, pain points, and immediate areas of improvement for reporting and analytics deliverables. Devised an acquisition plan in collaboration with senior leadership for each business segment.

Enhanced existing; as well as developed new reporting work product, visualizations, and workflows to analyze complex business issues for the insurance, annuities, and long-term care departments.

Identified and enhanced valuable data sources (within the organization and externally) through the enrichment of existing in-house data with third party data sources.

Collaborated with Department managers, IT, IT Security, Data Warehouse, vendors, and contractors regarding enterprise and departmental data needs.

Helped grow a culture centered around data modernization by providing training, awareness, and other events such as “data days” for employees in the business whose duties encompass data and analytics. Met frequently with stakeholders to communicate easy and transparent recommendations regarding project issues and decisions.

Senior Director, Premium Loyalty & Direct-to-Consumer Analytics

January 2013 – January 2023 Clarus Commerce, LLC, Rocky Hill, CT

Launched new analytics department from ground up without any previous infrastructure in place.

Coordinate directly with data engineering and management teams to find solutions for data requests, infrastructure development, and report creation.

Spearheaded efforts in experimental design, attribution modeling, front and back-end analytics, company and client reporting, training, and advanced analytics.

Co-sponsored business data governance initiatives and data warehouse / lake build.

Initiate and execute new subscription segmentation methodology.

Establish bi-annual consumer journey promotional approaches for product / client services.

Administer various organizational operations, including finance, client services, sales, marketing, product, and external clients. Develop and deploy solution design definitions and server-side integrations.

Conduct a myriad of analyses, including internet, print, phone, radio, and television.

First-line of investigation for tracking and identifying bugs and data integrity issues.

Accomplished 96% efficiency score by exhibiting effective and efficient analytics deliverables.

Contributed to organizational growth from $30MM to over $250MM by assisting in all corporate operations.

Accomplished business goals and targets by steering strategic frameworks for data analytics and data solutions.

Cultivated and fostered strong vendor relationships as well as associated data integrations by maintaining high-level of productivity and effectiveness.

Managed a team up to 16 marketing and business analysts, modelers, and business intelligence analysts, both home and abroad (Bangalore, India)

Director, Retail Analytics

January 2004 - January 2013 Valassis Marketing Solutions, Windsor

Facilitated as business lead for Valassis print and digital advertising analytics

Produced analytics including but not limited to product trending/performance, campaign performance, customer segmentation systems, ad hoc analyses and predictive analytics utilizing tools such as IBM SPSS, R, and SQL.

Enhanced and supervised internal data collection methods to generate actionable sales insights and marketing content

Responsible for managing, training, and administrative activities for retail analytics team, including both onshore and offshore staff. I maintained a staff up to 20 employees.

Modified, refined and adjusted extremely complex and delicate data outputs into simple, actionable insights

Increased employee engagement on variety of levels to discuss, explore, and execute in test-and-learn environment

Co-created and released industry-first print advertising prediction tool to anticipate product performance before launching marketing campaigns

Utilized various 2nd/3rd party data sources for analysis, including but not limited to panel data and shopper marketing for world class CPG companies such as P&G and Unilver and grocery leaders Stop and Shop, Kroger, Albertsons, and Giant.

EDUCATION

Bachelor’s in Criminology/Minor in Statistics

Bridgewater State University, MA

AWARDS

MVP (Most Valuable Player), Clarus Commerce, LLC, 2016

Unsung Hero, Clarus Commerce, LLC, 2015

Strategic Accounts Leadership Award, Valassis, Inc., 2010

CONTACT

860- 798-5218

ad8z50@r.postjobfree.com

5 Thompson Lane

Old Saybrook, CT 06475

SKILLS AND EXPERIENCE

LEADERSHIP

Project Management

Collaboration

Career Pathing and Development

Vision and Strategy

Problem Solving

Collaborative Problem Solving

Data Integration & Analysis

Project & Product Management

Direct to Consumer (DTC) Expert

Co-Sponsor of Marketing Budget

Customer Relations

Business Strategy Development

Problem Solving

Database Design

Organizational Skills

UAT (User Acceptance Testing)

Team Building

Relationship Building

OPTIMIZATION

Ad hoc Analytics

A/B testing

Advanced Analytics

Data Analysis

Campaign performance

KPI (Key Performance Indicators)

CAC

LTV

ROAS

IROAS

AROAS

CVR

CTR

Acquisition

Retention

Geospatial Consumer Targeting

ENTERPRISE REPORTING/ANALYTICS

Data Visualizations

Tableau

Domo

Power BI

SSIS

Marketo

MixPanel

IRI

Nielsen

Google Analytics Base & GA4

TOOLS

SQL

Microsoft Excel

Microsoft PowerPoint

Microsoft Word

AQT

Alteryx

Miro

ServiceNow

SAP

Jira

Azure Dev Ops

IRI

Nielsen

Microsoft Dynamics

Salesforce

INDUSTRIES

CPG

Grocery

Drug

Mass Merchandise

Loyalty Programs

Subscription Commerce

Online Retail

Brick and Mortar Retail

Credit

Life Insurance

Long-Term Care

Annuities

Disability

Human Resources

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