Relationship Manager Audio Visual
Resume:
Laura A. Russell
Huntersville, NC 28078
ad8xss@r.postjobfree.com
Work Experience:
April 2023-July 2024 UNC Charlotte Marriott Hotel & Conference Center Charlotte, NC
Senior Catering Manager
• Worked with corporate clients in negotiating meeting room rental, obtaining food and beverage needs, and overnight accommodation requirements to ensure all the needs of the client are met in this new, upscale 20,000 square foot, 226 room hotel
• Detailed all weddings, galas and social events including cultural weddings ranging in size from 50-450 people
• Obtained rooming lists, completed VIP amenity forms, coordinated billing, collected all deposits and conducted pre con/post con meetings
• Produced contracts, resumes and detailed event orders outlining client’s agenda, menu selections and audio visual needs using CI/TY
• Replied to RFP’s via CI/TY, StarCite, Cvent, Meeting Broker, Wedding Pro and Eventective
• Conducted site visits, prospecting calls, off site visits, and FAM Trips
• Built and maintained relationships with clients and vendors
• Developed and implemented visually appealing marketing material for the hotel and sales department using Canva for email blasts and for social media sites via Sprout
• Designed, created and presented proposals and new menus
• Created diagrams using Social Tables
May 2022-April 2023 DoubleTree by Hilton Center City Charlotte, NC
Director of Catering
• Oversaw the catering department in achieving sales goals and complete customer satisfaction in uptown hotel featuring 14,500 square feet, including a 7500 outdoor rooftop event space, 296 rooms
• Consistently achieved sales goals
• Worked with corporate clients in negotiating meeting room rental, obtaining food and beverage needs, and overnight accommodation requirements to ensure all the needs of the client are met
• Produced weekly forecast and annual budget report
• Obtained rooming lists, completed VIP amenity forms, coordinated billing and conducted pre con/post con meetings
• Produced contracts, resumes and event orders outlining client’s agenda, menu selections and audio visual needs using Delphi FDC
• Replied to RFP’s via StarCite, Cvent, Meeting Broker, Wedding Pro and Eventective
• Conducted site visits, prospecting calls, off site visits, FAM Trips
• Participated in Trade Shows
July 2021- May 2022 Embassy Suites by Hilton Charlotte Charlotte, NC Senior Catering Manager
• Detailed all events booked by the sales department in this 12,528 square foot, 274 room all suite hotel including all food and beverage needs, meeting space set up arrangements, and audio visual requirements to ensure all the needs of the client are met
• Consistently upsold food and beverage increasing average check by 5%
• Performed site tours, negotiated rates, prepared contracts, obtained all payments for scheduled events
• Arranged all weddings, social events and catering only events for the hotel
• Produced weekly forecast and annual budget report 2018- July 2021 Park Avenue Properties Cornelius, NC Tenant Relationship Manager
• Managed the performance of the properties by overseeing rent collection, maintenance and repairs
• Supervised resident retention and lease renewals
• Prepared Leases via Docu Sign
• Approved invoices from vendors, contractors and service providers for payment by reconciling work performed or products purchased
• Ensured Tenant satisfaction
• Notified tenants with delinquent accounts and kept property owners informed
• Coordinated move in/move out and mid lease inspections
• Promoted the company’s properties and services in a positive manner
• Complete knowledge of Property ware
• Analyzed weekly reports and discussed strategy with Director of Operations
• Filed Evictions
July 2013-March 2018 DoubleTree by Hilton Center City Charlotte, NC
Director of Catering
• Oversaw the catering department in achieving sales goals and complete customer satisfaction in uptown hotel featuring 14,500 square feet, including a 7500 outdoor rooftop event space, 296 rooms
• Consistently achieved sales goals
• Worked with corporate clients in negotiating meeting room rental, obtaining food and beverage needs, and overnight accommodation requirements to ensure all the needs of the client are met
• Produced weekly forecast and annual budget report
• Obtained rooming lists, completed VIP amenity forms, coordinated billing and conducted pre con/post con meetings
• Produced contracts, resumes and event orders outlining client’s agenda, menu selections and audio visual needs using Delphi FDC
• Replied to RFP’s via StarCite, Cvent, Meeting Broker, Wedding Pro and Eventective
• Conducted site visits, prospecting calls, off site visits, FAM Trips
• Participated in Trade Shows
2008- 2013 Park Avenue Properties Cornelius, NC
Leasing Coordinator
• Performed accounts receivable duties by recording payments using Property ware
• Made financial bank deposits
• Promoted the company’s properties and services in a positive manner
• Processed rental applications and performed background checks
• Advertised properties on various internet sites
• Answered phones
Omni Charlotte Hotel Charlotte, NC
2003-2005 Director of Catering
• Oversaw the catering sales effort of this four-diamond hotel in achieving goals, budget and total customer satisfaction
• Hired, trained and developed team members to deliver exceptional service
• Developed marketing ideas to create new business and develop new markets
• Completed end of month reports on Excel spreadsheets
• Produced weekly and monthly forecast reports
• Consistently achieved monthly sales goal of $45,000
• Conducted outside sales calls, phone solicitations and site tours
• Negotiated rates for overnight accommodations, meeting space, audio/visual equipment, food and beverage, transportation and entertainment
• Created new wedding menus, bar/bat mitzvah menus and off- premise catering menus
• Worked with high profile groups to coordinate their special needs
• Conducted pre-convention and post-convention meetings Achievements: Member, National Association for Catering & Events Successful Completion of Sandler Sales Institute Training Program and Professional Selling Skills
Certificates: ServSafe Certified, TIPS Certified
Computer Skills: Microsoft Office applications including Word, Microsoft Publisher, Internet Explorer,
Delphi FDC, CI/TY, Social Tables and Meeting Matrix Volunteer Work: Family Focus Chairperson with Torrence Creek Elementary School PTA - 2007-2010 - Organized (7) yearly family-oriented and educational events for this school which had an enrollment of 1350 students. I coordinated ticket sales, registration, advertising/promotion, site selection, volunteers, accounts payable, set up and obtained vendors for these events. Community Relations Chair on the Torrence Creek Elementary School PTA - 2007/08 - Solicited businesses for sponsorships, discounts and donations of goods or services valued at over $10,000. I applied for and received a grant of $5,000 for the school’s outdoor classroom. Board member Cedarfield HOA in Huntersville, NC - 2007-2010 – planned seasonal community events for 457 homeowners.
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