Social Media Business Development
Resume:
Al E. Miller
ad8woj@r.postjobfree.com • 904-***-****
LinkedIn URL • Rolesville, NC 27571
Regional Sales Leader – Digital Media Advertising
Transformative, results-driven process leader with consistent success in building and leading high-performance sales teams for client support and account management in highly visible, competitive, rapidly changing environments.
Seasoned executive with 20-year record of achievement developing and directing sales and marketing initiatives in highly competitive, dynamic segments of the digital ecosystem, with expertise in all aspects of print and Multi-Screen advertising and communication solutions, CRM applications, SEO / SEM and Social Media, website development, and direct mail campaigns. Intuitive leader with acute business acumen and expertise in channel development and market penetration; excel at aligning core business, revenue, and growth goals to enhance profitability. Over career, developed strong network of advertising and media professionals with consistent communication – recognized as sales leader who has instilled lasting skills.
Areas of Expertise
● Lead Generation
● Sales Management
● Key Account Management
● Business-to-Business (B2B)
● Digital Marketing
● Leadership & Team Building
● Online Display Advertising
● OTT Video Solutions
● Customer Service & Retention
● New Business Development
● Sales Process
● Strategic Marketing & Analysis
● Sales Presentations
● Social Media Marketing
● Sales Operations
Career Experience
Capital Chevrolet
Commercial Vehicle Sales Manager 4/2023- 8/2023
● Produced top 20 nationwide sales volume monthly for medium-duty trucks with service bodies.
● Managed over 400 fleet vehicle deliveries monthly, demonstrating exceptional organizational and logistical skills.
● Utilized E Leads platform and DriveCentric CMR for a technology-driven sales process, optimizing sales efficiency.
CoStar/LoopNet 4/2022- 3/2023
Director of New Business Development
● Led new business development efforts, leveraging CoStar's database to identify property owners and brokers.
● Developed comprehensive marketing plans to drive faster leasing and sales activity on identified properties.
● Engaged in extensive market travel, attending events, trade shows, and networking activities.
● Exceeded revenue objectives and acquired a significant number of new business accounts monthly.
● Recognized with two service distinction awards and an innovation award for leveraging technology in the sales process.
Spectrum Reach, Raleigh, NC 3/2019 – Present
Account Executive Media
Provide world-class services to Small and Medium Businesses for advertising sales division of a company offering accessible, affordable, and effective TV and digital advertising solutions for local, regional, and national businesses. Provide best-in-class client services and project management for pre-and post-sale activities across all digital advertising activities. Consistently communicate market feedback to be a strategic partner internally, helping to develop strategic advertising solutions.
● Expanded knowledge of sales process, understanding initiatives and constructing business plans for C Suite executives by performing in-depth data analysis.
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● Utilized consultative sales process to successfully perform prospecting and new business development by determining true customer needs.
● Serve on rep council – given opportunity to dig deeper into methodology of running operations and new business for advertising branch of company.
● Greatly contributed to policy on compensation and performance incentives to improve recruitment results. DexYP (Formerly YP Advertising), Charlotte / Raleigh, NC 10/2016 – 3/2019 Sales Director Outside Sales
Managed team of 8-10 account executives and oversaw sales of company offering cloud-based business software
(Thryv, based on SAS) after acquisition of YP by Dex Media, allowing small business owners to manage time, communicate with clients, and get paid, allowing better control of business and greater success. Developed and executed strategic plans to achieve sales targets through display social media and search products connecting local businesses to 47.5M monthly visitors of online directories yellowpages.com, Superpages.com®, and DexKnows.com®.
● Exceeded goals for Thryv® software sales while maintaining existing legacy revenue streams.
● Developed and executed rigorous and effective certification Thryv® program establishing demonstration skills to salesforce increasing close rates by 50%.
● Improved process flows through single-point-of-contact support model by developing virtual team, heightening operational effectiveness, product knowledge, and issue resolution. YP Advertising / YP Marketing Solutions, Jacksonville, FL 7/2010 – 10/2016 General Manager – Outside Sales
Led process of implementing resources and building a culture based on new business development, demonstrating knowledge and understanding of media sales business. Recruited, organized, and trained a team of 8-10 high- performance account executives. Partnered with a base of local and locally controlled small businesses to develop successful relationships.
● Improved opportunity creation and pipeline depth by training the sales team in-depth in the use of CRM
(SFDC).
● Fostered positive culture of winning and competitiveness across sales teams using situational leadership principles to meet each team member and create an individual-focused achievement plan.
● The region led the company in New Revenue for 2016 and increased Digital Revenue by 125% in 2017. YP Marketing Solutions (AT&T), Hartford, CT 7/2008 – 7/2010 Market Manager
.
● Revamped Campaign review process to drive account planning to a predictive model increasing number of touchpoints throughout customer lifespan to safeguard and grow revenue per customer.
● Launched extensive digital portfolio including Presence products, IYP, and SEO / SEM.
● Drove $30M+ in advertising revenue, producing explosive growth throughout North Florida including Jacksonville, Gainesville, Tallahassee, St. Augustine, Panama City, Destin, Fort Walton Beach, and Pensacola.
● Produced website presence and listing management, video and 360o tours, and flagship placement on yp.com.
● packages for executive, regional, and local management levels to quantify results against goals and budgets. Education & Credentials
Bachelor of Arts in Communications North Carolina State University, Raleigh, NC Certified Training National Academy of Trainers
Technical Proficiencies: Microsoft Office Suite, Google Certified (Adwords), Advanced Excel, Salesforce, Thryv White Belt, PeopleSoft, ACRM PrezPro, CP3, Strata View Honors & Awards
Leading with Distinction – 5 years with AT&T and YP President’s Club Winner – 4 times
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