Social Media Revenue Management
Resume:
Michelle M Rosborough
Hospitality Professional
ad8tqy@r.postjobfree.com
SKILLS
• Hospitality Management Professional with 25+ years’ experience in Hospitality with well-rounded experience in Revenue Management, Sales and Marketing, Tour Management and Travel, Operations, Education and Training, Ecommerce and Social Media
• Diligent leader with strong skills in Training, and Public Speaking. Has been invited to speak on Hospitality in educational settings.
• Amazing ability to connect with people inspiring long term relationships EXPERIENCE
LAACO, Los Angeles CA - Pricing/Revenue Manager
September 2018 to October 2019
● Contribute to success of Storage West by being primarily engaged in price optimization for all self-storage
● properties in the real estate portfolio.
● Advised on pricing strategies to maximize and achieve company revenue goals.
● Key contact with project implementing new Revenue Management software. Tested, implemented, and advised on new software and recommended any necessary update and advice of new reporting/strategy recommendations. Pulled data from Qlikview for analytics and reporting.
American Tours International - Contract Consulting March 2018 to July 2018
● Independent Contractor assisting companies with Revenue Management, channel management,
● Streamlined business processes and procedures, and CRM. Best Western International - Senior Revenue Manager/Hospitality Trainer
2010 to 2018
● Brand Revenue Management services and training for individual Best Western properties up to 12 and one time that have signed up for services through the brand.
● Consult weekly with hotels on pricing, rate strategy and yield management
● Train owners, management and staff on revenue management, sales and marketing and operations. Provide tools for learning opportunities.
● Advise hotels on third party website marketing, online media presence, social media and consumer review sites
● Use industry reporting to evaluate success of assigned hotels
● Identify and develop revenue opportunities
● Perform competitive market analysis on a weekly basis
● Create and maintain demand forecasts and pace reports for each property
● Conduct all rate changes on behalf of each property using the Property Management System and Best Western's proprietary systems
● Consult with hotels on corporate, group and negotiated rates Hotel Mentors - Owner
2004 to 2010
● Hotel Mentors was created as a hospitality mentoring company that provides channel management and continuing education/training in all areas of revenue management and hotel operations specifically for the midscale and economy hotels.
● Hotel Mentors focused on the fundamentals of hotel revenue creating customized property tools so that a better understanding of financial growth is attained.
Globus Gateway/Cosmos - Tour Director
1989-1992
● Tour Director for both Globus and Cosmos tours in Western U.S. EDUCATION
University of California, Irvine, CA
University of Salzburg, Austria
International Tour Management Institute
Customer Service Disney Style
Certified Hospitality Trainer
Certified Hospitality Industry Analytics
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