Digital Marketing Social Media
Resume:
Shannon Hulley
Digital Marketing Professional
Roseville, CA
Summary
Innovative, enthusiastic creative digital marketing professional. Develops successful digital marketing campaigns through research, analytics, and industry best practices. Combined, my strong digital marketing strategies, content creation, and creative design experience, deliver strong results in all my collaborative digital marketing full funnel campaigns.
Experience
CAPCO Engineering
Marketing Manager
August 2022 - Present Roseville, California, United States Analyze and develop marketing strategies, brand analysis, social media campaigns and recommendations for small businesses.
• Perform keyword research.
• Build comprehensive content marketing strategies that drive profitable growth and business results.
• Analyze reporting from campaigns.
• Identify content needs.
• Develop channel strategy based on target audience, key messages, and KPIs identified in marketing and communications strategic plans.
• Develop strategies for engagement through relevant channels to reach their target audiences.
• Develop and implement social media paid ad campaigns for driving business results which align with goals identified in marketing plan.
• Research, develop and execute Google search ads.
• Manage communication channels for phone, email and instant messaging.
• Manage vlog creation from hiring talent to overseeing project budget and timeline.
Valley of the Moon Marketing
Marketing Manager
August 2022 - Present Roseville, California, United States Manage marketing campaigns developed for social, ppc and seo.
• Perform keyword research.
• Build comprehensive content marketing strategies that drive profitable growth and business results.
• Analyze reporting from campaigns.
• Identify content needs.
• Develop strategies for engagement through relevant channels to reach their target audiences.
• Develop and implement social media paid ad campaigns for driving business results which align with goals identified in marketing plan.
• Research, develop and execute Google search ads.
• Manage communication channels for phone, email and instant messaging.
• Manage vlog creation from hiring talent to overseeing project budget and timeline.
AVX Marketing
Digital Marketing Specialist
August 2022 - June 2023 Remote, United States
Build and implement comprehensive content marketing strategies that drive profitable growth and business results. Identify content needs and develop a channel strategy based on target audience, key messages, and KPIs identified in marketing and communications strategic plans. Oversee and maintain EMC’s social media channels.
• Drive daily engagement by creating and posting innovative and relevant content.
• Consistently reinforcing the EMC brand.
• Deploy communications through various digital channels.
• Measure, report, and analyze performance of campaigns.
• Manage paid social campaign budgets.
• Maintain an up-to-date understanding of the current state of SEO across these areas: technical SEO, on-page/content optimization, inbound-linking & authority 360-***-****
ad8tph@r.postjobfree.com
behance.net/HulleySR
linkedin.com/in/shannon-r-hulley
Social Media Management
SEO
Brand Management
Website Design / Management
Content Creator / Manager
Digital Marketing Specialist /
Graphic Design
shannonhulley.com
development.
• Manage and execute the implementation of SEO.
• Perform keyword research in coordination with SEO Manager.
• Optimize existing content to increase rankings & organic search traffic.
• Analyze reporting from campaigns.
Garner Products, Inc.
Digital Marketing Specialist / Brand Manager
July 2015 - February 2022 (6 years 8 months) Roseville, CA Managed the brand; developed, tested, and revised, as necessary, a brand strategy and comprehensive yearly communications plan. Assist with website management, content creation, site organization, and other deliverables. Ensured that content is factual, grammatically correct, and consistent with the Garner’s brand, standards, and voice.
• Oversaw all creative content creation; design, photography, product design, videos, and etc.
• Maintained an up-to-date understanding of the current state of SEO across these areas: technical SEO, on-page/content optimization, inbound-linking & authority development.
• Managed and executed the implementation of SEO.
• Designed and created brand collateral to support Sales and trade shows; digital and print.
• Oversaw and maintained Garner’s social media channels; paid and organic.
• Email Marketing: newsletters, drip campaigns, event marketing, lead generation, product promotion.
• Provide recommendations on email and text messaging, layout, list segmentation, and calls-to-action.
• UX/UI: Develop UI mock-ups and prototypes that clearly illustrate how sites function and look like.
• Analyzed reporting from campaigns.
Education
UC Davis
Certificate in Digital Marketing · (2020 - 2020)
The Art Institute
Bachelor’s of Science Graphic Design, Graphic Design · (2008 - 2015) Peninsula Community College
Associates of Arts, General Studies · (1999 - 2003) References
Kendell Tubbs, Peer and friend 916-***-****
Michelle Stofan, VP of Garner Products 916-***-**** Olivia Barrick, Director of Marketing for AVX and CEO of Valley of the Moon Marketing
Chris Pieper, CEO of CAPCo Engineering 830-***-****
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