Digital Marketing Social Media

MONICA MADRID

Burleson, TX ***** 817-***-**** ad8rsh@r.postjobfree.com

www.linkedin.com/in/monica-madrid-49ab6b55

Summary

Multifaceted professional with a twenty-year career in communications. Broad experience in public affairs, corporate communications, digital marketing, and content creation for social media. Passionate and widely trained in writing, editing, and broadcast journalism. Life, accident, health and HMO Insurance License issued by the Texas Department of Insurance. Eager to generate a positive impact on society. Bilingual (Spanish/English). Skills

o Digital marketing o Customer service o Effective communication o Content creation o Business administration o Teamwork o Project management o Events organization o Detail-oriented Experience

Sales and Marketing Specialist SOCCER PLANET TX LLC Arlington, TX 10-2023 to 06-2024

o Connect and build positive relationships with sporting events organizers, venue managers, and soccer academies to create partnerships and increase the brand visibility and reputation. Manage participation in more than 100 events in 2024. o Content creation and social media management of the company's social networks to establish the brand as a thought leader in the area. o Contribute to substantial increases in sales through a proactive approach and effective customer engagement strategies.

Founder and General Manager PERSONITAS CON ESTILO, CA Caracas, Venezuela 04-2014 to 03-2023

o Created and managed a brand, customer service experience, and a dream store for personalized infant supplies.

o Designed and developed the digital marketing strategy, including a website, which placed the brand at the top of its segment. IG: @personitasshop / 73K+ followers. o Led a team of 9 direct and 12 indirect employees. Senior Communications Analyst at PDV Caribe PETROLEOS DE VENEZUELA, SA (PDVSA) Caracas, Venezuela 06-2009 to 02-2014

o Organized events to support the company's setting up and fast growth in the Caribbean.

o Developed advertising campaigns to inform about the company's social projects. o Worked on creating numerous publications in Spanish, English, and French for over 12 Central America and Caribbean countries.

Communications Analyst at PDVSA America PDVSA

Caracas, Venezuela 01-2007 to 05-2009

o Participated in establishing and supporting a strong public affairs network for PDVSA America through its offices in Argentina, Uruguay, Brazil, and Bolivia. Communications Analyst at Corporate Public Affairs PDVSA Caracas, Venezuela 12-2005 to 12-2006

o Produced written, radio, and audiovisual content with high-quality standards. News Producer VENEZOLANA DE TELEVISION, CA (VTV)

Caracas, Venezuela 04-2005 to 11-2005

o Coordinated live interviews for daily news programming. o Facilitated communications among producers, directors, journalists, and panelists for the daily airings.

News Writer VTV

Caracas, Venezuela 09-2004 to 03-2005

o Wrote and edited news under elevated levels of pressure. Journalist FUNDACION BOLIVARIANA DE INFORMATICA Y TELEMATICA Caracas, Venezuela 03-2003 to 08-2004

o Participated in the creation of the INFOBIT magazine. o Coordinated the design of institutional material (brochures, reports, POP). Intern DIARIO EL NACIONAL

Caracas, Venezuela 04-2001 to 02-2003

o Interned as writer and editor in training for the sections 'Literature' and 'City and Culture’ in one of the country's most traditional and widely circulated newspapers. Voice-over actress LIPSYNC AUDIO-VIDEO, CA // ESTUDIOS LAIN // ETCETERA, CA Caracas, Venezuela 11-1998 to 03-2004

o Dubbed in Latin American Spanish for productions from Nickelodeon, O Globo, among many others.

Education

Graduate-level credits in Advertising ANDRES BELLO CATHOLIC UNIVERSITY* Caracas, Venezuela 09-2007 to 06-2009

o GPA: 4.00/4.00. Credits earned: 30.

Bachelor of Science in Social Communication UNIVERSIDAD CENTRAL DE VENEZUELA* Caracas, Venezuela 10-2000 to 07- 2005

o GPA: 3.90/4.00. Rank: 1st in class.

* Educational record evaluation by International Academic Credential Evaluators, Inc. Denton, TX Training

Life, accident, health and HMO Insurance License TEXAS DEPARTMENT OF INSURANCE USA 2024

Certified Substitute Teacher Training Course DENTON INDEPENDENT SCHOOL DISTRICT Denton, USA 2023 (4 weeks)

Small Business Administration Program PERUVIAN-JAPANESE CULTURAL CENTER Lima, Peru 2019 (6 months)

Advanced English Course THE UNIVERSITY OF THE WEST INDIES Cave Hill, Barbados 2011 (3 months)

Photography: Basic I, II, III, Experimental, Anthropological, Illumination, Photojournalism NELSON GARRIDO ORGANIZATION

Caracas, Venezuela 2008 (2 years)

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• Languages

• Spanish: Native language

• English: Professional working proficiency

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