Events Coordinator Brand Strategy

JANNA L. BOWMAN

BRINGING SOLUTIONS & STRATEGY TO CHAOS

**** ******** ****, *********, ** 703-***-**** *****@**************.*** PROFESSIONAL SUMMARY

Passionate, integrity-driven, thriving when jumping into the middle of chaos and bring strategy and clarity. Known for being the problem solver, helping to connect big ideas to practical implementation, being the calm in the storm, translating vision into reality, outlining practical next steps and accountability to lead teams and scale business.

PROFESSIONAL EXPERIENCE

J. Duck Solutions, Arlington, VA

Founder & CEO Business Consultant & Strategist, 2022 - Present Experienced leader in brand strategy, operations, and event management, with a proven track record of collaborating with visionaries to drive business growth through innovative brand messaging, system overhauls, and large-scale strategic campaign execution

Rebrand, Strategy & Systems: Led a comprehensive rebrand and streamlined internal systems, resulting in a 22% increase in client retention, 17% growth in new patients, and a 12% rise in service utilization within six months. Boosted online appointment scheduling from 10% to 30% over two years.

Brand Strategy & Customer Engagement: Conceptualized and executed a brand messaging and engagement strategy for a national luxury outdoor wear brand. Created its first integrated online community, fostering brand advocates and lifestyle-driven sales growth, while managing competitor analysis, content calendar development, and platform operations. University of Utah, Department of Parks, Recreation, and Tourism Associate Instructor, 2024

Facilitate online instruction in Hospitality Sales & Marketing, guiding students to develop a comprehensive marketing plan for a conceptual resort, integrating key concepts such as branding, sales, advertising, and event management.

Patrick Henry College, Purcellville, VA

Sr. Advancement and Donor Experience Officer, 2018 -2020 Integral in the 13-month rebrand and messaging for the college & development teams, creating capstone project - the President's Brief - a 20-page booklet. Increase donor case load donations 8% over two years with over 900 touches through visits, calls, notes, and planning boutique and large donor event experiences.

J. Duck Productions

Founder & CEO Event Design & Management, 2008-2022 Founded and manage a full-service event design and consulting company specializing in strategic event planning, fundraising, and branding solutions for nonprofits with audiences ranging from 400-4,000.

Fractional Director of Events, for national non-profit, rebuilding and revitalizing a team with 100% turnover. Led a complete rebrand for two 4,000-person conventions and overhauling the event registration using Brushfire. These efforts resulted in a 10.5% increase in sales, $82K in revenue, and 98% customer service conversion within 20 days. Exceeded fundraising gala goals by 35% and increased auction revenue by 126% YOY.

Event Strategy & Sponsorship: Designed sponsorship and engagement programs that significantly boosted event success, such as raising $100,000 in sponsorships in the first year for the Home School Legal Defense Association’s annual conference. Also introduced a mobile app with a 68% first-time adoption rate and achieved a 5% increase in first-time attendees for three consecutive years.

Creative Fundraising: Produced unique fundraising events that exceeded expectations, such as Ciudad Nueva Community Outreach's first non-baseball event at an AAA ballpark, which doubled anticipated attendance and raised nearly one-third of the organization’s annual budget. JANNA L. BOWMAN

Strategic Event Design & Operations: Designed and directed a first time national with 1,200 attendees, 400 volunteers in 30 concurrent meeting spaces in seven months. Authored, designed, and developed a 150-page operations manual, documenting the process and workflows. Launched a national media campaign and produced a live broadcast viewed by 13,000 people. Family Research Council, Washington, DC

Event Strategist

Spearheaded the creation, strategy, and execution and delivery of a statewide get out the vote campaign from start to finish in 43 days. Managed a $350K budget, designed and oversaw branding, messaging, and outreach efforts that exceeded touch point goals by 72%. Directed six teams across the state, coordinating 300 volunteers, pastors, and contractors to engage low-propensity voters effectively. Patrick Henry College, Purcellville, Virginia

Director of Events

Established and directed 15 committees to design and deliver a national debate tournament, hosting 2300 people a day for 4 days. Created 17,000 sf of outdoor function space, 86+ concurrent meeting spaces, 15 offices, and served 6900 meals a day on a campus with a normal capacity of 400 people, 8 meeting spaces, and 800 meals a day.

Increased fundraising and donor events by creating 6 new events, including 2 nationwide campaigns, generating over 1000 new prospects and national media coverage. Prison Fellowship Ministries & Operation Starting Line National Director Strategic Events - Reston, Virginia

Designed a series of national fundraising events for high-capacity donors. Established goals, managed design and image of marketing materials, scripted and directed creation of 100 minutes of final cut video, created multi-media presentation and managed all logistical elements. Events raised $8M in first 3 events.

Designed and managed all national events for the late Chuck Colson, founder and former chief council for President Nixon.

Team Director - Denver, Colorado Greensboro, North Carolina

Managed logistics and design for multiple national projects, including delivery of 166 events in a 10 day period for audiences up to 37,000 in 32 different prison locations statewide.

Created a first-time collaborative event with the Billy Graham Evangelistic Association, combining the Billy Graham Crusade outreach stadium event with prison ministry events totaling 190,000 attendees with 40 events, 700 volunteers, and audiences of 27,000 in 8 high-security prisons. Clovis/Curry County Chamber of Commerce - Clovis, New Mexico Tourism Director The Whole Enchilada Fiesta - Las Cruces, New Mexico Assistant Festival Director EDUCATION & CERTIFICATIONS

Master of Tourism Administration, Event Management The George Washington University, Washington DC

Bachelor of Business Administration, Management

Bachelor of Science in Hospitality and Tourism Services New Mexico State University, Las Cruces, NM

CERTIFICATIONS & MEMBERSHIPS

Arete Syndicate, 2023-current

StoryBrand Certified Guide, 2020-2023

EVENT MANAGEMENT SOFTWARE

Raisers Edge. Eventbrite, RegOnline, Brushfire, Planning Center, Neon, GiveSmart

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