Marketing Manager Email

Greg Wenzel

Houston, TX • +1-512-***-**** • ad8ku1@r.postjobfree.com • linkedin.com/in/gregwenzel

Multidisciplinary Email Marketing & Business Professional

Experienced email marketing manager with 20 years in digital media. Skilled in email & marketing automation, affiliate marketing, ESP platforms, data management, list segmentation, inbox delivery, bounce rules, feedback loops, & best practices. Proven track record of increasing email outreach and revenue, driving 13,900% growth in 6 months.

WORK EXPERIENCE

Rice University/Trilogy Education Services/2U.com

Remote • 06/2020 - Present

Assistant Instructor

• Facilitated online digital marketing boot camps, teaching SEO, search theory, and conversion optimization, while increasing education outcomes by 75% in 16 weeks.

• Assisted team in coordinating class instruction, leading to improved team proficiency and campaign performance, reducing preparation time by 25% in 16 weeks.

Bison Media Group/Mavericks Online

Houston, TX • 06/1997 - Present

Email Marketing Manager & Business Owner

• Created email operations, escalating outbound emails from 10,000 to 1.4 million daily, generating a 13,900% surge in 6 months, leading to revenue creation & contract expansion.

• Executed A/B testing, leading to improved open rates, click-through rates, and conversion rates, resulting in $100,000 monthly revenue in 6 months.

• Streamlined and optimized email data resulting in a 50% decrease in duplicate data distribution, enhancing campaign targeting and performance.

• Increased email data from 100K/day to over 1 million/day in less than 6 months using segmentation and enrichment, boosting email partner conversion potential.

• Elevated email marketing contract earnings from $1000/month to over $16,000/month, resulting in significant revenue acceleration and heightened customer interaction

Globeo.Com/CorporateLodging.Com LLC/OilFieldLodging.Com Austin, TX • 08/2014 - 10/2017

Director of Digital Media & Marketing

• Developed and executed digital media strategies across multiple platforms, enhancing brand awareness and lead generation.

• Increased local listings in Google local search from 0 active to 15 active in 6 months while creating an email marketing automation strategy.

• Restructured email communication, resulting in a 900% increase in coordinated client outreach, driving improved customer engagement and retention

University of Houston Department of Health & Human Performance

Houston, TX • 06/2003 - 05/2006

Instructor

• Developed engaging curriculum and course materials for classes, improving student comprehension and participation.

• Expanded class instruction opportunities 300% in 4 months after 1st semester of instruction based on student progress documentation and reviews.

CERTIFICATIONS

Python 3 Programming Specialization

University of Michigan

02/2025 (Estimated Program Completion)

Specialization in Fundamentals of Positive Psychology

University Of Pennsylvania

12/2024 (Estimated Program Completion)

Generative AI Fundamentals Specialization

IBM

03/2024

Generative AI Automation Specialization

Vanderbilt University

12/2024 (Estimated Program Completion)

Novell Certified Web Publisher

01/1998

New Horizons Computer Learning

EDUCATION

Post Graduate Program in Artificial Intelligence & Machine Learning

Mc Combs School of Business Austin, Texas

GPA: 4.29 12/2023

12/2023

Search Engine Optimization Specialization

Coastal Carolina University Conway SC

06/1998

BBA Marketing

Stephen F. Austin State University Nacogdoches, TX

12/1987

SKILLS

Account Management

Adobe Creative Suite

Adobe Photoshop

Anaconda

Artificial Intelligence & Machine Learning

B2B Marketing

Behavior management

Brand Awareness

Business Goals

Business Planning

Content Creation

Content Management

Content Management System

Continuous learning

cPanel

Creative Content

Curriculum planning

Data integration

Digital Media

Digital Photography

Digital tools for education

Google Product Suite

High-volume email marketing

Hubspot

HubSpot Marketing Hub

Internet Marketing

MacOS

Learning environment optimization

Lesson design

List segmentation

Mac

Marketing

Marketing Collateral

Multi-media utilization

Performance analysis

Photography

Plesk

Positive Psychology

Professional communication

Project Management

Python 3 Programming

Search Engine Optimization

SEO

Social media management

Stakeholder engagement

Student progress documentation

Team collaboration

Training

Web Publishing

Windows

WordPress

Affiliate Marketing

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