LATOYA NIXON
Farmington, CT ***** (959-***-***** *********@*****.*** www.linkedin.com/in/latoyanixon
PROFILE
EMPOWERING INSIGHTS, DRIVING DECISIONS: ANALYTICAL EXPERTISE FOR A DATA-DRIVEN FUTURE
Insightful and strategic professional with a proven track record in market research and data analysis. Known for a methodical approach to problem-solving and a knack for synthesizing complex data into actionable insights. Demonstrates exceptional analytical skills and the ability to adapt quickly to new challenges and technologies. Experienced in conducting in-depth interviews, managing qualitative and quantitative research projects, and utilizing advanced tools such as SPSS for data analysis. Committed to driving team success through cross-functional collaboration and meticulous project management. Seeking to leverage these skills in a dynamic environment where data-driven decision-making is key.
CORE COMPETENCIES / AREAS OF EXPERTISE
Database Management/Excel Qualitative Research Quantitative Research Strong Critical Thinking Skills
SPSS Strong Analytical Skills Strong Organizational Skills Market Research Tools Microsoft Word Visualization/Reporting
Strong Customer/Client Service Skills Project Management Moderating Strong Cross-collaboration Skills Time Management Strong communication skills
PROFESSIONAL EXPERIENCE
INSIGHTS ASSOCIATION IDEATOR APPRENTICESHIP PROGRAM
The Insights Association is a leading organization for market research and data analytics professionals, offering programs that enhance industry knowledge and professional growth.
Ideator Apprentice 06/2023 – 06/2024
Conducted and transcribed IDIs, offering fresh perspectives on various projects and topics
Executed project management tasks, including scheduling IDIs and scheduling cross-functional team meetings, ensuring seamless project progress and timely completion.
Collaborated in a team environment to troubleshoot and devise solutions to project hindrances.
ESACALENT INC.
Escalent is a top human behavior and analytics firm that specializes in industries such as automotive, energy, financial services, health, technology, and telecommunications.
Insights/Data Analyst Apprentice 01/2024 – 06/2024
Conducted thorough data analysis to identify key themes and create insightful reports for various projects.
Did Marginal testing which resulted in the detection and correction of errors, ambiguities, and technical issues in the survey design, questions, and overall flow.
Assisted in qualitative research efforts by observing IDIs, transcribing interviews resulting in a fresh perspective being presented, adding richness to final reports.
Contributed to the development of discussion guides and questionnaires to align with project objectives.
Conducted survey link checks to ensure functionality, accuracy, and seamless user experience, contributing to reliable data collection and valid survey results.
SSRS-INDEPENDENT RESEARCH COMPANY
SSRS is a full-service market and survey research firm known for its innovative methodologies and high-quality data collection services.
Data Analyst Apprentice 06/2023 – 12/2023
Utilized SPSS to analyze survey data and ensure data quality
Scheduled and conducted IDIs with participants, ensuring accuracy and reliability of data
Reviewed and transcribed pre-recorded interviews for quality control purposes
Created project specifications documents to guide research processes.
EDUCATION (& TRAINING / CREDENTIALS)
TUNXIS COMMUNITY COLLEGE, Farmington, CT
Dental Assisting Certificate 05/2018
SSRS, Glen Mills, PA 08/2023
Completed SPSS LinkedIn Training
REMOTE MODE, Online
Certified Project Manager 03/2024
ESCALENT, Livonia, MI 04/2024
Completed data cleaning and data segmentation training.
UNIVERSITY OF PHOENIX 12/2025
Bachelor of Science in Business Management
PROFESSIONAL ASSOCIATIONS / MEMBERSHIPS
INSIGHTS ASSOCIATION, Washington, DC
Ideator Apprentice 06/2023 – 06/2024