Norma Leticia Mijares Arredondo
Phone: +1-424-***-**** / +52-55-104*-***
Email: ad8ix8@r.postjobfree.com
Languages: Bilingual Spanish-English (90%)
LinkedIn: https://www.linkedin.com/in/norma-leticia-mijares-arredondo PROFILE:
A results-driven project manager and SCRUM Master certified professional with over 10 years of experience in e-commerce, marketing, and sales across diverse industries. Possessing MSc degrees in Digital Marketing and E-commerce, along with a track record of successful project management and AGILE methodology implementation, I am committed to driving continuous improvement and delivering exceptional results in project management and e-commerce. EDUCATION & QUALIFICATIONS:
● Scrum Developer Certification (SDC) by SCRUMstudy
● Scrum Agile Master Certification (SMAC) by SCRUMstudy
● Scrum Product Owner Certification (SPOC) by SCRUMstudy
● Leader Women by Corporate U
● Scrum Master Certification (SMC) by SCRUMstudy
● MSc in E-commerce by Tecnológico de Monterrey
● MSc in Digital Marketing by London School of Business and Finance
● Employability and Personal Development Project Management Certification by The Manchester College
● BSc in Marketing by Tecnológico de Monterrey
● Retail Certification by Tecnológico de Monterrey PROFESSIONAL EXPERIENCE:
Project Manager, Americas
The Mobile Life
Sep' 18 - to date
Responsibilities:
● Lead the development and improvement of customers' Mobile Apps (iOS, Android, and Kindle versions)
● Manage website development projects and prioritize requirements using AGILE methodology
● Plan, manage, and track sprints for various clients
● Enhance communication between development teams and customers Achievements:
● Positioned Volaris app for iOS as #1 and Android as #2 of Free Apps in the Travel Category
● Revamp Volaris and Frontier airlines’ apps
Digital Products Leader
Volaris
Sep' 16 - Jun’ 18
Responsibilities:
● Led the development of the e-commerce website (www.volaris.com)
● Managed pipeline and prioritization of development requirements using AGILE methodology
● Project manager for Mobile Apps development and improvement
● Created User Experience strategy for Website and Mobile Apps Achievements:
● First business area to use AGILE methodology for development Web/Mobile Specialist
Volaris
Aug' 14 - Aug’ 16
Responsibilities:
● Led the development of the e-commerce website (www.volaris.com)
● Managed pipeline of development requirements using AGILE methodology
● Update the content for the website
● Project manager of the Mobile Apps (iOS, Android, Kindle and Windows versions) development and improvement
● Evaluate new products and services to add to the Website and Mobile Apps, to improve Digital and User Experience
Achievements:
● Position the iPhone and Android Apps in the Top 10 for Free Apps in the Travel Category SKILL PROFILE:
● AGILE methodology
● E-commerce and marketing strategy
● Team leadership and collaboration
● Quick learner with a proactive attitude
● Excellent customer service
● Market research and planning
● Event planning and commercialization
● Coaching and communication skills
● Proficiency in Microsoft Office, Adobe Acrobat, SAP, Prezi, SPSS, HTML, CMS, AGILE tools INTEREST & HOBBIES:
● Participating in triathlons and Half Ironman competitions, which has help me to understand that you can get to the finish line and overcome any obstacle if you have your mind on the goal EXTRACURRICULAR ACTIVITIES:
● Digitever Web Design Diploma
● The Wharton School Gamification Course
● Manchester Volunteer Sport Bureau Volunteer
● Mexican Chamber of Commerce Volunteer
● London 2012 Olympic and Paralympic volunteer
● Walk the Plank /Manchester Council Manchester Day Parade volunteer
● Category Management Association First Latin-American Congress of Category Management
● Foro Mundial de Negocios 2011 Business conference
● EduMac Web Design Course
● Frankfurt (restaurant) Promotional strategies proposal
● Taankab (interior/exterior designers) Corporate Image proposal