Marketing Manager

Pure Barre Winston-Salem - Marketing & Social Media Manager

BOA Nutrition, Inc. - Marketing & Communications Director MALLORY FORSMAN ad8f61@r.postjobfree.com 704-***-**** 800 Pine Valley Road - Winston-Salem, NC

malloryforsman.com

Skilled marketing professional with over twelve years of experience in graphic design, web design, videography, photography, social media marketing, consumer product marketing, email marketing, and ecommerce. I have worked in the non-profit, performing arts, hospitality, higher education, and consumer goods industries.

• Develop and implement comprehensive social media strategies and marketing plans to increase brand awareness and drive traffic across social platforms

• Create engaging content to attract and engage our client base

• Monitor social media trends, industry best practices, and competitor activities to identify emerging opportunities and incorporate them into our social media strategy

• Engage with the online community, respond to comments and inquiries, and manage Pure Barre Winston-Salem’s online reputation

• Manage and implement email marketing strategy to drive sales and memberships

• Partner with local businesses and organizations to encourage community engagement and organize mutually beneficial pop-up events

• Oversaw all marketing aspects of BOA Nutrition Inc.

• Developed the brand of BOA as a company and their current/future product line

• Developed, and enhanced e-commerce site

• Created content (including photography, videography, copy) for website, marketing materials, and social channels

• Implemented and managed CRM database, both email and SMS

• Responsible for lead generation and email flow communication dependent upon lifecycle of consumer

• Developed, designed, and executed email marketing strategy

• Managed external agencies including their creative firm, digital marketing team, influencer marketing partners, PR firm, and fulfillment warehouse

• Designed all visual communications for BOA Nutrition, Inc. including major investor and retail pitch pieces

• Oversaw BOA Social Media

• Regularly monitored and analyzed all digital KPIs and adjusted marketing tactics and spend accordingly January 2023 - present

July 2021 - October 2022

EXPERIENCE

SUMMARY

EDUCATION

SKILLS

Adobe CC, Canva, Wordpress, Shopify, Content Creation, Graphic Design, Video Editing, Brand Management, Email Marketing, Social Media Management, Product Packaging, Ecommerce, SMS Marketing, Website Development & Management, Photography, Basic HTML/CSS University of South Carolina, 2009 BA, Journalism & Mass Communications - Visual Communications

• Developed, organized, and implemented strategic marketing plans that promoted all market segments

• Produced dynamic content for both Graylyn websites: graylyn.com and graylynweddings.com with continual development of user experience

• Crafted and refined the story of Graylyn, connecting its rich history to its current mission and values through video, web content, print collateral and social media

• Led digital marketing campaigns to increase visibility and awareness and generated qualified leads for the sales team

• Gathered, created and edited content, oversaw production and coordinated publishing and distribution of internal communications

• Directed, oversaw and approved all marketing agency work

• Ensured brand integrity across the estate and other Wake Forest University-owned partners as well as greater community partners

• Designed all external collateral

• Tracked and measured market segment trends, and implemented findings in marketing tactics and practices

• Coordinated all promotional activities for Graylyn, both on-site and off-site Graylyn International Conference Center. - Assistant Marketing Director Wake Forest School University School of Business - Digital Marketing Manager Merrimack Repertory Theatre - Design & Marketing Manager July 2018 - July 2021

May 2013 - April 2016

May 2010 - January 2013

MALLORY FORSMAN ad8f61@r.postjobfree.com 704-***-**** 800 Pine Valley Road - Winston-Salem, NC

malloryforsman.com

• Worked with stakeholders to create engaging and timely content for the School’s website; managed all content

• Created and implemented digital story-telling strategy by shooting, editing and producing student experience stories, alumni success stories, and faculty highlights

• Oversaw ongoing development of website features and user experience

• Authored content management system guide and web design style guide, set best practices for content creation

• Led photography and videography initiatives by managing outside vendors and providing creative direction

• Acted as secondary contact for collateral and publication creation to meet the needs of administrative departments, academic centers, student events and others as needed

• Worked closely with student bloggers to ensure relevant and appropriate content for the School of Business blog to support digital marketing campaigns, increase web traffic and generate leads

• Led student onboarding communication design for the Enrollment Management center

• Helped establish a social media strategy through Twitter, Instagram and LinkedIn

• Conceived and implemented an alumni re-engagement project consisting of a special microsite with a gamification component to generate excitement and awareness about the Grand Opening Dedication and Celebration of Farrell Hall, the new home to the School of Business

• Created and designed all print, web and video marketing, development, educational and institutional collateral and promotional materials

• Redesigned and rebranded MRT’s visual identity; established new brand standards and best practices

• Implemented and executed design concepts for the season brochures, subscriber materials, postcards, calendars, playbills, play-guides, annual reports and other marketing materials

• Coordinated and led all photo and video shoots

• Captured and edited videos, including but not limited to interviews, show trailers and public service announcements

• Redesigned website to better meet the needs of the growing patron base and encourage ticket sales

• Responsible for creating and updating web content

• Implemented strategic marketing plans to grow subscription sales

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