Pre-Sales Solution Architect

Beth Lambert

EMAIL: ad8dgs@r.postjobfree.com 512-***-**** Austin, TX

GITHUB: github.com/bethlambert LINKEDIN: linkedin.com/in/bethlambert

Results Driven Business Value Consultant Trusted Solution Architect Executive Advisor

Beth is an M.B.A., AI-first digital transformation expert with 10 years of experience negotiating complex partnerships in the technology, communications, and media sectors. Her technical expertise ensures a technical understanding of setting up integrated enterprise architecture and scalable processes across telecom, working customer care, sales, and marketing. She has a proven track record of communicating and presenting new initiatives, strategic plans, and performance summaries to internal constituents, clients, and C-level executives.

Certifications:

MIT Applied Data Science Program: Leveraging AI

IBM AI Associate Data Scientist

Trustworthy AI & AI Ethics for Business

IBM AI Fundamentals for Practitioners

IBM Associate AI Product Manager

IBM Enterprise Design Thinking for AI Team Essentials

IBM Consulting GenAI Foundation

IBM Watsonx Foundation

Microsoft Azure AI Fundamentals

Microsoft Azure Engineering Associate

AWS Generative AI for Developers

AWS Certified Solutions Architect Associate

Highlights of Relevant Experience

Client Partner - AI/GenAI GTM Lead 01/2023 – 5/2024

International Business Machines Corporation (NYSE: IBM). IBM Consulting rebranded in 2021 from IBM Global Business Services, is IBM's professional services and consulting arm.

Developed comprehensive intelligent marketing research to create a go-to-market strategy, resulting in an 80% increase in addressable clients in the Generative AI space.

Expanded GTM role to ensure industry-specific AI / GenAI plans, offerings, partner alignment, accelerators, and enablement, tracked through 10+ aligned AI POCs and 8 accelerator programs

Led technical workshops to create compelling POCs focused on Intelligent Marketing use cases.

Achievements:

Led a winning team for the WatsonX Challenge responsible for deploying an RAG.

Promoted from GTM Lead to AI / GenAI GTM lead for Marketing Intelligence team.

Vice President, GTM & Solution Architecture 2/2022 - 01/2023

Affinion Group owns Tenerity which offers Tenerity Digital Connect customer engagement and loyalty solutions.

Designed and presented high-level architectures and requirements reducing project delivery time by 20%.

Created compelling presentations, demos, and proofs of concept, leading to a 60% increase in successful proposals.

Provided technical guidance to the sales cycle to support, sales, customer care, product, and marketing teams.

Tenerity Digital Connect was acquired by Capillary Technologies in 2023.

Senior Solution Architect 01/2019 – 01/2022

Adobe Inc. (NYSE: ADBE) formerly Adobe Systems Incorporated, together with its subsidiaries, operates as a diversified software company worldwide through three segments: Digital Media, Digital Experience, and Publishing and Advertising.

Led client discovery sessions, workshops, scoping exercises, roadmaps, implementation plans, and winning proposals.

Led multi-solution mega deals that exceeded that $13.1 million annual sales quota, achieving 120% on sales targets over three consecutive years.

Led proposal review committee, solution architect hiring, training, and onboarding.

Achievements:

Received the SA Rookie of the Quarter FY19Q1 and SA of the Quarter FY19Q2

Multi-Solution Architect Certification with Honors

Certified Value Prompter Seller & Adobe Professional Service Sales

Sr. Director, Digital Experience Lead 11/2014 – 11/2019

Epsilon within Alliance Data (NYSE: ADS) provider of loyalty and marketing solutions, such as private label credit cards, coalition loyalty programs, and direct marketing services, derived from the capture and analysis of transaction-rich data.

Led a ten-week customer workshop, resulting in perfect 10/10 survey scores from over 75 clients.

Created and executed go-to-market plans, bill of materials to facilitate proposals, project initiatives, trainings, and partner sales pipeline across IBM, Adobe, Oracle, Marketo, and SAP for Epsilon Digital Experience teams leading to a 35% increase in revenue within the first three months.

Developed CX service offerings to boost sales productivity to increase velocity from 8 months to 3 months and sales revenue by 120%.

Director, Digital Experience Practice Lead

Spearheaded the growth of a multi-year, multi-million-dollar account, resulting in a significant increase in annual service revenue from $0 -$1.8M within the first six months.

Generated an impressive $6.5M (annually) for campaign and lead generation services by establishing core marketing, sales, and delivery materials to be delivered through our center of excellence.

Developed personalized recommendation decision engine (ML - Oracle RTD and IBM RTO) service offerings to increase velocity from 8 to 3 months and sales revenue by 120%.

Led technical workshops between technical teams on the business objectives of AI/ML initiatives, achieving a 20% improvement in predictive offer recommendations for FSI clients.

Achievements:

Promoted from Director to Senior Director.

Led Marketo partnership agreement and training to ensure growth within Google, and Pfizer accounts.

Principal Consultant / Technical Account Manager, Austin, TX 02/2012-11/2014

Oracle Corporation (NYSE: ORCL) develops, manufactures, markets, hosts, and supports database and middleware software, applications software, and hardware systems.

Led a ten-week customer workshop, resulting in perfect 10/10 survey scores from over 75 clients.

Created thought leadership for an online user community, conducted webinars for training and presented at user conferences, leading to a 30% increase in adoption and value realization.

Led technical Eloqua Expert services to improve the value realization of the platform.

Achievements:

Oracle Eloqua Product Masters; RPM Masters; PS Level 1

Oracle Eloqua Best Practice & Technical Evangelist; Speaker at User Conferences

Global Corporate Marketing Manager, CSC, Metro, D.C. 07/2010-02/2012

CSC (NYSE: CSC) now DXC is a $16B global IT services powerhouse, delivering on the world's largest, most complex projects to transform the way governments, companies, and communities work.

Developed accurate sales forecasts and daily reports for senior C-suite leadership, leading to a 25% improvement in decision-making efficiency.

Created an account-based marketing plan to identify cross-sell/up-sell opportunities increasing pipeline by 38%.

Established a Center of Excellence (CoE) for marketing and sales operations, including hiring, training, and mentoring a team of 15 people resulting in a 40% increase in operational efficiency and a 35% reduction in manual processes.

Achievements:

Received Outstanding participation and performance in the Pulse Point (SAP CRM) Upgrade Project.

Education

St. Edward’s University M.B.A. Marketing

University of Texas at Austin B.S. Biochemistry

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