Social Media Public Relations
Resume:
JESSICA
BARNES
ad8bne@r.postjobfree.com
LAS VEGAS, NV
EXPERIENCE
DIRECTOR OF MARKETING & PUBLIC RELATIONS BEST ATV TOURS LAS VEGAS LAS VEGAS OCTOBER 2021 – JANUARY 2024
• Developed and executed comprehensive PR strategies, elevating brand visibility and industry reputation. Successfully established a robust online presence, setting new standards for off-road tourism. Cultivated and maintained relationships with high-profile media outlets, including (but not limited to) Channel 8 News, Thrillist and Vegas.com.
• Initiated the first-ever Haunted ATV Tour, resulting in viral recognition and extensive media coverage. Crafted unique content, strategically shared across multiple platforms, accumulating over 3 million views. Led the development and execution of highly successful campaigns, resulting in back-to-back wins for "Best of Las Vegas" awards.
• Implemented diverse brand awareness strategies leveraging paid advertisements, collaboration with influential bloggers, and features in local publications. Organized and managed recurring influencer events, creating a consistent platform for brand engagement and promotion; ensuring seamless planning and execution. Developed and executed original content and advertisements, fostering engaging and shareable social media campaigns. Proactively monitored social media platforms, responded to guest inquiries, and collaborated with influencers to maximize online presence. DIRECTOR OF MARKETING REDEMPTION FITNESS
LAS VEGAS, NV OCTOBER 2021 - MARCH 2022
• Oversee on-site execution of comprehensive marketing initiatives, including marketing and partnership activations, on-property signage and communication, customer support, and email marketing.
• Responsible for crafting and implementing organic content strategies across all social media accounts. Ensure consistent brand messaging and voice in all social media content. Actively managed online reputation on platforms such as Yelp and Google, and formulated strategies for various online and digital media opportunities. Successfully managed and integrated Leadpages with key third-party applications, enhancing operational efficiency.
• Designed and executed activation events to drive brand awareness and generate leads for membership sign-ups. Innovated and launched "Redemption After Dark," a multi-point event featuring entertainment and social media activations, resulting in increased brand visibility and engagement. MARKETING PROJECT MANAGER MYDAILYCHOICE
LAS VEGAS, NV OCTOBER 2020 – FEBRUARY 2021
• Proficient in crafting and managing comprehensive project plans at both micro and macro levels. Collaborate with cross-functional teams to coordinate processes, ensuring adaptability to evolving marketing needs. Skillfully adjust project scope and schedules to optimize outcomes.
• Collaborate with and support cross-functional team members to ensure compliance of assets with country-specific regulations, accurate translation, and proper distribution across designated channels. Expertly maintain marketing databases, ensuring the timely import of new data, meticulous record-keeping, and implementation of quality controls. Additionally, adept at managing marketing analytics tracking documents and ensuring regular updates.
• Conduct comprehensive project analysis, gathering requirements and detailing processes for successful completion. Effectively manage project workflows with graphic designers using Asana. Regularly produce clear communications and status reports for internal stakeholders. MARKETING & SALES MANAGER GRAND CANYON RESORTS
LAS VEGAS, NV JANUARY 2020 – JULY 2020
• Negotiated contracts with vendors and effectively managed relationships of medium size and complexity. Assisted senior management in the evaluation and oversight of new initiatives and business opportunities. Directed vendors in the development and distribution of creative program collateral.
• Collaboratively managed the Kaskade Live Stream at the Grand Canyon Skywalk in partnership with Innervision Event. Spearheaded logistics coordination between Innervision and Grand Canyon Resorts, overseeing transportation, permits, housing, and vendor coordination. SOCIAL MEDIA & MARKETING MANAGER VALLEY BANK OF NEVADA LAS VEGAS, NV APRIL 2018 – JANUARY 2020
• Directly reported to the CEO, serving as the sole marketing staff entrusted with leading the development and execution of comprehensive consumer and lending marketing strategies and programs across all products. Managed end-to-end responsibilities for client-facing and internal marketing, communications, digital, social media, and media buying. Successfully built a social media presence from the ground up, overseeing daily content posts on Facebook and Instagram and utilizing data analytics to inform and enhance brand strategy.
• Cultivated and managed key partnerships withstanding sponsorships, including UNLV, College of Southern Nevada, and the Boy Scouts. Successfully negotiated contract terms, optimizing the UNLV sponsorship by reducing costs by 40%, while retaining critical marketing positions such as sail banners and multiple visible points during game time.
• Responsible for the end-to-end planning and execution of events, overseeing all aspects from event approvals, invitee management, attendance tracking, and reporting. Collaborated with support partners for invitation production, venue selection, room décor, and set-up. Managed catering and rental needs, including menu selection, AV arrangements, and vendor relations. Oversaw on-site logistics, budgeting, expense tracking, and invoice reconciliation. JESSICA
BARNES
ad8bne@r.postjobfree.com
LAS VEGAS, NV
MARKETING & SOCIAL MEDIA COORDINATOR DOWNTOWN PROJECT LAS VEGAS, NV JUNE 2017 – APRIL 2018
• Developed and executed customized project plans for collateral across 35 wholly owned properties in Downtown Las Vegas. Produced diverse collateral, including print items (posters, flyers), digital ads (social media), and merchandise, ensuring alignment with individual brand identities. Managed a team of five graphic designers, overseeing their hiring, training, and day-to-day supervision. Enhanced communication efficiency through Basecamp. Orchestrated end-to-end project organization, encompassing deadlines, content creation, and distribution. Coordinated asset delivery to properties, team members, and external partners, such as billboard operators, local newspapers, and company affiliates like Zappos.
• Mediated and managed social media interactions, cultivating a robust online presence for three accounts and achieving a 20% increase in followers over a three-month period. Functioned as the primary photographer and videographer for all social media content, while also designing digital ad content and collateral using Adobe Photoshop and Adobe Premiere. Identified and collaborated with influencers on Instagram and YouTube, negotiating social post exchanges. Generated social media growth reports and conducted market research, including surveys, competitor analysis, and marketing positioning.
• Successfully spearheaded the rebranding initiatives for two restaurants and one bar. Led the comprehensive redesign of collateral, including menus, social media promotions, and interior aesthetics. Orchestrated a successful grand opening party for Corduroy, coordinating with vendors, managing guest list tracking, and serving as an onsite liaison.
PROJECT MANAGER DAVID SAXE PRODUCTIONS
LAS VEGAS, NV AUGUST 2016 – JUNE 2017
• Contracted to overhaul and optimize the scheduling of 80+ theater staff. Implemented a strategic approach utilizing staff across multiple locations during high-traffic times, particularly during theater turnovers, surpassing the efficiency of fully staffing each of the six theaters. Achieved a 15% reduction in salaries paid because of the optimized scheduling model.
• Effectively managed and maintained calendars for six theaters and staff, overseeing employee scheduling and coordinating special events. Collaborated with the meetings and events team to ensure seamless execution of events, including Meet and Greets with casts, charity shows, corporate buyouts, and pop-up shows. Spearheaded the implementation and facilitation of customer service training schedules for front-of-house employees.
• Introduced a comprehensive review and disciplinary system for employees, incorporating 30-day, 90-day, six-month, and one-year evaluations to provide constructive feedback and track performance benchmarks. Simultaneously, piloted a successful cross-training program with a streamlined training guide, enhancing overall employee development and skills versatility.
ENTERTAINMENT COMPANY MANAGER NORWEGIAN CRUISE LINES N. GETAWAY, N. BREAKAWAY, N. EPIC OCTOBER 2014 – JUNE 2016
• Supervised 70+ entertainers, overseeing casts from renowned productions including Nickelodeon, The Second City, Cirque Dreams, Legally Blonde the Musical, Rock of Ages, and Priscilla Queen of the Desert. Managed diverse talents, including comedians from Levity Comedy, piano players for Howl at the Moon, and Grammy- winning artists such as Sugar Blue.
• Coordinated multiple schedules, arranging rehearsal time, cast meetings, and safety training. Prepared agendas and distributed necessary materials. Managed extensive domestic and international travel logistics, including flight arrangements, accommodations, and ground transportation. Orchestrated events such as Meet and Greets, Make-A-Wish ventures, VIP dinners with cast appearances, and shore-side events, including annual conferences with performances by onboard entertainers.
• Led the onboarding process, including sign-on paperwork processing, ship tours, and cabin assignments. Managed expense reports for each cast member, assisted with supply ordering for shows, and facilitated monthly reviews and disciplinary actions. ENTERTAINMENT BRAND PARTNERSHIPS MANAGER NORWEGIAN CRUISE LINES MIAMI, FL NOVEMBER 2011 – OCTOBER 2014
• Managed partnerships with entertainment entities including The Blue Man Group, The Second City, Nickelodeon, Howl at the Moon, the Rockettes, and others. Streamlined communication between partners and shipboard/shore-side offices. Reviewed and approved all content created by Norwegian Cruise Line, ensuring adherence to contractual guidelines through shipboard audits.
• Managed annual budgets totaling $6.8 million for each show. Conducted thorough financial analyses on equipment and consumables, researching vendors and negotiating contracts. Implemented cost-saving measures such as utilizing a costume refurbishing service for Nickelodeon costumes, resulting in a $65,000 reduction in costs. Efficiently hired cost-effective outside vendors, processed invoices, and ensured on-time payments. Delivered monthly spending reports.
• Led recruitment efforts for shipboard roles, including Company Manager, Stage Manager, Show Captains, and casts. Orchestrated auditions for Nickelodeon casts and conducted individual interviews for management positions. Served as the direct supervisor for recruited employees onboard, acting as the liaison between Norwegian Cruise Line's Entertainment department, shipboard personnel, and the corporate teams of individual shows. Demonstrated strong verbal and written communication skills.
CORE COMPETENCIES
Strategic Planning Media Relations Content Creation Campaign Management Social Media Management Brand Development Event Management Cross-Functional Collaboration Influencer Collaboration Budget Management Market Research Digital Advertising Verbal & Written Communication Negotiation Time Management Organizational Skills Strategic Planning EDUCATION
JAMES MADISON UNIVERSITY BACHELOR OF SCIENCE
Kinesiology with a focus in Sports Marketing and Management
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