Social Media Digital Marketing

Alyssa Michelle Coy

*** **** ****** *****, *** York, NY 10016 305-***-**** ad8a0e@r.postjobfree.com

EDUCATION

New York University New York, NY

- Gallatin School of Individualized Study, Bachelor of Arts Class of 2024

- Concentration: Managing Art and Identity: Constructing Artist and Audience Identity Through Music

- Honors: Magna Cum Laude, Dean’s List of High Academic Achievement, Founders Day Award Recipient

- GPA: 3.96/4.0

Ransom Everglades School Miami, FL

National Honors Society, French and Science National Honors Societies 2016 – 2020 WORK EXPERIENCE

AndosRecordShop Los Angeles, CA (Remote)

Music and Social Media Manager/Assistant October 2023– Present

- Outline and execute a personal branding strategy for songwriter and producer, Andy Goldmark’s legacy album

- Strategize release timelines and offer creative input on music to center audience growth and engagement

- Upload music across digital service providers via independent distribution channel, TuneCore

- Submit music to curatorial playlisters via channels like Groover and SubmitHub

- Write press releases for upcoming singles

- Land song placements on major Spotify playlists, “Vibes Right Now” (97,711 saves) and “New Pop Picks” (75,597 saves), through personalized emails to well-known Spotify playlist editors on artist’s behalf

- Advise, edit, and facilitate the release of promotional content across social media platforms

- Evaluate digital service provider analytics to ensure and follow growth trends and trajectories in the music landscape

- Engage in email negotiations regarding synch opportunities on behalf of an artist who owns 100% master and publishing rights

- Conduct research and reference personal experience regarding fan/super-fan culture in music Shoshalmedia Management New York, NY (Hybrid)

Assistant Manager/ Social Media Creator Coordinator May 2022-February 2023

- Assisted in managing content creation, advertising partnerships, and career strategy of three TikTok influencers exclusively Erin Miller (2.4M), Jordynn Lurie (484.9K), Taryn Smith (1.3M)

- Researched, analyzed, and reported trend information to influencers and brand clients across time zones

- Organized posting schedules, innovated fresh content ideas, and facilitated the growth of influencers on primary platforms

- Calculated and reported sponsored content performance analytics and communicated with brands on the influencer’s behalf

Brooks Marks LLC New York, NY

Brand Manager September 2020 – May 2022

- Handled internal brand challenges and digital influencer needs on behalf of influencer, fashion designer, and reality tv personality, Brooks Marks (67.4K)

- Oversaw communication with manufacturers and production houses, aided in creating product designs that capitalized on memorable televised media moments

- Facilitated brand advertising partnerships, and onboarded other employees

- Coordinated influencer’s posting schedule to maximize digital outreach and create consistent audience engagement

Haute Living Miami, FL

Celebrity Editorial and Social Media Engagement Intern Summer 2021

- Wrote, edited, and published over forty celebrity news editorials regarding beauty and fashion, legal affairs, and real estate sales/purchases for Haute Living magazine’s Miami sector

- Published top-performing editorials across four digital verticals: Haute Living, Haute Residence, Haute Beauty, and Haute Lawyer

- Coordinated Instagram posts for Haute Living’s largest social media account (125K) to amplify digital traffic

- Conducted and transcribed interviews with celebrity clientele in varying fields FREELANCE PROJECTS

Concert Manager New York, NY

Self Employed September 2023 – Present

- Book artists and venues to present and promote club-sized concerts for developing artists in New York City

- Design flyers for distribution around New York City and social media promotion to sell out venues of 250 person capacity size

- Handle all internal communication and scheduling with venue via email and at in person at line-checks

- Negotiate ticket prices and split deals with venues

- Draft contracts for artists

- Handle promotion and financial payouts to artists Mahb Enterprises Startup New York, NY

Creative Marketing Director June 2023 – September 2023

- Brainstormed creative marketing strategies for live music events in the New York City area. Aided in artist and influencer outreach for said live music events

- Worked with executives at Mahb Enterprises startup company to assist in launch SKILLS & INTERESTS

Skills: Microsoft Word, PowerPoint, Excel, and their G-Suite equivalents. Proficient in Lightroom, WordPress, CreatorStudio, Basecamp, Capcut, and Canva. Expert of TikTok, Meta, X, Spotify, and Apple Music. Quality and detail-oriented

Languages: Bilingual English and Spanish, conversational in French Interests: Music, pop culture, fashion, skincare, cooking, travel, debate

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