Product Marketing Go-To-Market

Stevie Rhim

Email: ad89wf@r.postjobfree.com Tel.: 310-***-****

LinkedIn: https://www.linkedin.com/in/stevierhim Des Plaines, IL 60016

SUMMARY

• Data-driven product leader/former semiconductor engineer with a proven track record in directing both technical and commercial efforts involved with launching full-stack solutions that enable connectivity and data-processing.

• Architect go-to-market strategies, build roadmaps, and align product planning to forecasts and fiscal constraints.

• Self-starter and analytical thinker able to translate market/user needs and constraints into working designs while integrating deep-level technical problem-solving with high-level business decision-making and strategy creation.

• Expertise in IoT connectivity, embedded systems, edge-to-cloud computing architecture, medical devices, VLSI and FPGA design, digital health, AI/ML, and full-cycle silicon manufacturing (fabrication, packaging, assembly).

• Currently leading the technical implementation of large-language-models (GPT-3.5/4, Pathway) and microservice architecture into an AI tech-driven project planning software solution (Mach-AI) through Python and LangChain.

• Can lead in-depth business and technical discussions with stakeholders fluently in English, Japanese, and Korean. SIGNATURE

ACHIEVEMENTS

• Achieved $120MM in revenue after successfully launching and shipping 15 million units of two IoT smart sensor product lines (60GHz mmWave radar sensor, MEMS microphone) into the consumer space for three years.

• Founder of InstanTest, a product that democratizes access to blood testing within underserved communities while leveraging data analytics, AI imaging, and machine learning to attain the highest degree of diagnostic accuracy.

• Selected as the healthcare IoT industry expert and keynote conference speaker on the topic of “Navigating Cyber Security Threats to Patient Safety / Connected Medical Devices” at the 2023 IoT Tech Expo North America.

• Managed the end-to-end hardware and software product lifecycles for multiple silicon SoCs, SDKs, and mobile applications starting from concept ideation all the way through waterfall phase-gate compliance, peak production, and terminating in EOL. Codified all UX and design inputs into product and marketing requirements documents. TECHNICAL

SKILLS

• Software: Data-Analytics-BI: VBA, Tableau, SQL/SQLite, R/RStudio, PostgreSQL, Power BI, Neo4j, PyTorch, Google Analytics Product: Jama Connect, Jira, Monday Wireframe-Design: Mural, Miro, Figma Engineering: C/C++, Python, VHDL/Verilog, MATLAB, ModelSim, REST Services, Docker, CI/CD Pipeline, Linux, GitHub

• Hardware: Oscilloscope, Logic Analyzer, Raspberry Pi, Arduino, Ethernet PHY, PCB Debug, CPU (x86, ARM)

• Standards: Medical: ISO 13485, IEC 62034/60601, FDA, HL7, POCT1-A, FHIR, GDPR, HIPAA Engineering: Kanban, Lean, I2C/S, IEEE 802.3, IEC60958-1, SONET/SDH, OSI Model, Kubernetes Cloud Native Associate

• Languages: English (native), Japanese (near native-level fluency), Korean (fluent), French (conversational)

EXPERIENCE

Zero-Error Systems, Pte Ltd.; Singapore (Singapore) 2023 - Present Director of Product Marketing: Drive the successful market introduction, growth, and performance of silicon IC components/processor platforms targeting space-satellite, hyperscaler, automotive, and IoT connectivity applications.

• Surpass 25% growth in annual revenue target for four semiconductor product lines within the telecom and satellite communication market. Simultaneously unlock $7MM in AI and edge-processing opportunities in space by co-developing radiation-hardened CPU, FPGA, and GPU-based on-board computing platforms with SoC partners.

• Forge strategic partnerships with foundries to launch and monetize ZES' proprietary digital IP libraries, thereby securing placement on the design services networks of these partners. As a result, expand market exposure by 10X, enable customers to achieve 50% cost reductions on their AI and HPC space applications, and elevate ZES to a premier provider status of radiation-hardened compute solutions to drive a 35% increase in market share.

• Reduce time-to-market for all NPI projects by 20% using expertise in VTOL/HTOL testing and wireless protocols to create test/validation plans that ensure high power efficiency and data integrity in IoT and memory applications.

• Attain flight legacy on four satellite launches within eight months by implementing targeted marketing campaigns for rad-hard computing platforms focusing on key benefits such as increased power efficiency and longer lifetime.

Abbott Laboratories; Lake Forest, IL (U.S.A.) 2021 - 2023 Sr. Platform Product Manager: Architected the end-to-end product ecosystem and defined the technical requirements for developing the digital platform of a transformative cloud-connected diagnostic testing solution. Piloted upstream and tactical marketing efforts while crafting the B2B2C commercialization strategy driving successful product launch.

• Contained costs at $8MM within the project’s P&L, drawing from a $20MM executive investment. Standardized user journeys to ensure a unified stakeholder perspective across teams in UX Design, R&D, Regulatory Affairs, Quality Control, and Health Informatics by owning the voice of customer, product roadmap, and pricing strategy.

• Built partnership integrations across ASIC value chain partners to implement power-efficient clock-gating that reduced the product’s power consumption by 25%. Forged strategic alliances with IT service vendors to develop an interoperability layer that standardizes a single digital interface for accessing all of Abbott’s database systems.

• Doubled the product value proposition by leveraging this singular access point to the Abbott data ecosystem to upsell other Abbott Health System offerings while attaining 35% gross margins and annual operation plan goals.

• Conducted 60+ UX concept A/B acceptance tests to capture data defining the unmet needs of users. Vetted the data with key opinion leaders to define the UI inputs/outputs necessary for black box testing the platform’s SDK.

• Boosted data processing efficiency by 30% in the solution's signal-processing ASIC by architecting sub-5ms low- latency specifications, thereby meeting critical market demands for accurate and rapid disease marker detection.

• Leveraged Scrum framework to accelerate product delivery by 20% while maintaining team goal alignment with OKRs. Directed the prototyping, wireframe, and validation stages of the phase-gated MVP development process.

• Constructed database tables, architectural block diagrams, and modular dependency maps that implemented the platform’s GUI throughout the software development lifecycle following an Agile-based systematic design flow.

• Reduced the time required for Abbott’s next-gen rapid-test software to integrate with prospective EHR systems down from one month to two weeks by replicating API endpoints from the NAVICA™ app into the new platform.

Renesas Electronics America; Milpitas, CA (U.S.A.) 2020 - 2021 Sr. Product Marketing Manager: Orchestrated cross-functional efforts between marketing, engineering, operations, quality, and sales to promote the design-in of high-speed optical communication devices into data center networking systems achieving $8MM gross revenue in the first quarter of FY21. Mobilized all B2B tactical marketing actions for the feature development, pricing, forecasting, backlog management, and materials lifecycle planning of NPI projects.

• Extended the customer lifetime value by $700K by leveraging CX analytics to identify key accounts requiring high-priority shipping, thus avoiding late fulfillments during an industry-wide increase in lead times for silicon.

• Salvaged $1.5MM in opportunity costs associated with launching a product custom-fit to the requirements of select customers by formulating downstream pricing based on COGS calculations for unique production schemes.

• Piloted the qualification of the first radiation-hardened optical transceivers from Renesas for use in low-orbit constellation satellite systems within the 28Gb/s communications band market while securing 70% gross margins.

Infineon Technologies Americas Corp.; El Segundo, CA (U.S.A.) 2016 - 2020 Technical Product Marketing Manager: Key technical liaison between sales, marketing, and engineering in the US focused on defining performance specifications for smart-sensing and audio product lines while developing marketing, customer acquisition, and pricing strategies. Managed backlogs, created collateral, and drew competitive landscapes.

• Shipped 7MM units of a motion-detection sensor within one year by capturing a strategic design win with Google inside the Pixel 4 phone, thereby driving Infineon into the consumer IoT market with a 35% gain in market share.

• Created segment-specific user personas, journey maps, and applied the TOE framework to mitigate project risks by setting business goal hierarchies, segmenting outside of traditional boundaries, managing project complexities, and evaluating design alternatives using PLM software. Supervised all Agile and Waterfall-based project phases.

• Secured a $5MM design win with AI technology partner XMOS and achieved a 15% annual increase in gross margin for sales into smart speakers and TVs by driving strategic near-term new product introduction processes.

• Achieved $150MM in additional revenue by defining system performance specifications for an automotive IoT product bundle that secured a 50% market share of all connected head-unit designs installed within Audi vehicles.

• Effected a 50% annual increase in the number of first-time visitors accessing product landing pages and a 30% annual increase in the number of sample requests by scaling demand generation marketing efforts on enhancing website attributes identified as having the largest impact on lead-to-sales conversion rates based on KPI analysis.

Xilinx, Inc. DTS, Inc. Conray Trading; Shinjuku-ku, Tokyo (Japan) Calabasas, CA (U.S.A.) 2003 - 2016 Senior DSP Applications Engineer/Manager: Owned the development lifecycle and debug progression for software IP while writing application scripts, errata, and datasheets. Mobilized system debugging, benchmark testing, and code optimization while providing full technical support in Japanese. Managed a team of five engineers located worldwide.

• Converted 40% of camera vendors using traditional CCD image processing ASICs into adopters of Xilinx’s IP solution within one year by building customized reference designs to align with target embedded architectures.

• Upscaled monthly first-pass yield rates by 50% for an RF transceiver product line by architecting an adaptive FIR filter in the FPGA fabric, thereby improving the SNR in the system’s DSP communication interface by 20dB.

• Reduced product certification times by 50% using project management tools (MS Project) across four globally located Scrum teams to streamline software qualification and acoustic tuning tasks into one collaborative process.

• Achieved a record-high adoption rate of 152K new customers within nine months of commissioning the first DTS 5.1 codec supporting playback across mobile, PC, and OTT streaming platforms within the French IPTV market. Allowed a defect leakage of only 4% by maximizing code coverage to 85% during software QA and development.

• Executed on-time deliveries of SDKs to licensees by porting codec code onto both RISC/ARM CPU-based SoCs

(Snapdragon, TI) and soft IP core DSPs while collaborating with SW development teams using Agile workflows.

• Implemented SERDES solutions for OC-48/192 and 10GbE (XAUI) applications using fiber optic transceivers, drivers, and clock data recovery. Qualified PCB layout integrity and timing accuracy through bit error rate testing.

EDUCATION

UCLA Anderson School of Management; Los Angeles, CA (U.S.A.) 2019 M.B.A. (Easton Technology Leadership Program, Specialization in Global Management, Finance & Marketing)

• Leadership: VP of Japan America Business Association, VP of Strategy/Operations Management Association

• Awards & Honors: 2018 - 2019 Easton Technology Fellowship, 2nd Place – 2017 AT&T Business Challenge University of Washington; Seattle, WA (U.S.A.)

M.S.E. (Electrical & Computer Engineering, Technical Japanese Program); Concentration in Signal Processing The Johns Hopkins University; Baltimore, MD (U.S.A.) B.S. (Biomedical Engineering); Concentration in Medical Imaging, Instrumentation, and Biosensors (Glucose) ADVISORY

BOARDS COMMUNITY & CONTRACT WORK PRO-BONO PROJECTS

University of California, Irvine - Division of Continuing Education; Irvine, CA (U.S.A.) 2022 - Present Advisory Board Member (Customer Experience Program): Provide professional advice, domain expertise coaching, and insider industry knowledge to enrolled students who seek to elevate their understanding of how CX impacts business initiatives within their respective organizations. Collaborate with other advisory board members to provide constructive feedback and strategic direction, helping to guide quality improvement and assess program efficacy.

Mary’s Gone Crackers; Reno, NV (U.S.A.) 2020 - 2020 Sr. Business Process Manager: Reporting directly to the COO, identified operational bottlenecks, and implemented methods for reducing cost, material waste, and labor hours while maximizing product yields and workflow efficiency. Managed a team of four direct reports and a $1MM budget targeting the upgrade of the company’s ERP system.

• Eliminated an annual recurring loss of $500K in wasted raw materials by implementing a software module customization in the SageX3 ERP system that fixed a faulty FIFO warehousing control method for storage.

• Created a five-year strategic plan that saves the company $100K in OpEx by scaling its ERP system to align with both projected revenue growth and total cost of ownership based on cost occurrences across departments.

Social Impact Consulting Corps (UCLA Anderson); Los Angeles, CA (U.S.A.) 2020 - 2020 Management Consultant: Consulting engagement to help a non-profit organization (human-I-T) overcome challenges and realize new revenue streams for sustaining long-term growth while expanding community outreach. Built partner alliances with groups from both the private and public sector.

• Devised a go-to-market strategy and corporate stewardship plan based on competitive landscape and measurable social impact potential that would create one new job in the community for every 75K pounds of e-waste recycled.

• Awarded with a $5K grant from UCLA for creating a revenue expansion plan that generated an additional $1MM and funded the launch of a second-hand laptop rental program for students in underserved school districts.

Logos; Los Angeles, CA (U.S.A.) 2019 - 2020

Strategic Marketing Consultant: Identified and secured new B2C markets for a digital SaaS platform that propagates meaningful exchanges between news journalists and readers through machine learning-driven content feeds. Directed outbound/inbound marketing efforts to optimize the conversion funnel and increase ARPU (average revenue per user).

• Converted 8% of freemium members to paying SaaS subscribers within one year by executing digital ad-testing, scoring user behavior, and optimizing the onboarding process through personalized email marketing campaigns.

• Conceived brand positioning based on A/B testing and crowd-sourced feedback to implement a bias-rating feature that differentiates Logos from competing platforms and contributed towards doubling the stickiness ratio and achieving a 30% increase in user engagement as reflected in subscription dynamics and inbound generation KPIs.

Data 4 Good; Los Angeles, CA (U.S.A.) 2019 - 2020

Marketing Team Lead: In partnership with the non-profit organization, Data4Good (D4G), led all outbound marketing efforts to successfully launch an online public-access portal to house data projects and datasets that secured over ten public-private partnerships as part of a community COVID-19 improvement initiative project. Championed D4G’s mission to utilize data and technology to do better and give back to the greater community.

Innovate@UCLA; Los Angeles, CA (U.S.A.) 2018 - 2020 Executive Board Member: Created professional engagements between the UCLA community and tech industry leaders within Southern California by organizing networking events, workshops, CIO exchanges, hackathons and other learning channels that highlight innovative tech trends. Championed the voice of UCLA Anderson as a potential partner for continuing professional education to tech industry sponsors within both the private and public sectors.

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