Ad Operations

Brendan R. Teschon

Digital Advertising Professional

ad7w3w@r.postjobfree.com • 551-***-****

https://www.linkedin.com/in/brendanteschon • Mahwah, NJ

Sum

Summary

Experienced advertising professional skilled in campaign analysis and achieving key objectives. Demonstrates effective communication skills with a strong ability to resolve campaign issues across department lines and maintain excellent client relationships through customer-focused approach. Dedicated to applying analytical skills to enhance campaign success and client satisfaction. Team player with can do attitude. Capable of multi-tasking across various roles and responsibilities.

Areas of Expertise

Xandr

Adbook+

Adroll

ComScore / Asana

Double-Click for Managers (DCM)

Bannerflow

Clio Legal Software

MS Office

Double-Click for Publishers (DFP)

Google Suite / Analytics / Drive

Campaign Analysis

Data Entry

Professional Experience

Law Offices of Teschon, Riccobene, & Siss P.A., Midland Park, NJ 2016 – Present Legal Office Assistant (Per Ad-Hoc Basis)

● Assist firm lawyers and paralegals with file organization, ensuring all legal documents are systematically managed and easily accessible for case preparation and review.

● Conduct in-depth research for case files to gather relevant legal precedents and supporting information.

● Perform diverse customary administrative duties, including drafting correspondence, managing calendars, and arranging meetings.

● Contribute to the firm’s efficiency by performing various clerical assignments in-house, such as document processing and data entry, saving the firm over $10,000 and eliminating the need for external service providers.

● Assist team of paralegals with day-to-day tasks including preparing legal documents and presentations for court appearances.

● Interact with clients to facilitate communication between them and their attorneys, ensuring client needs are met promptly and efficiently.

● Manage confidential information and sensitive documents with integrity, upholding the firm’s standards for privacy and legal compliance.

● Organize and maintain client files to ensure easy accessibility and up-to-date record keeping.

● Order office supplies as needed, ensuring the office is well-stocked and functional, contributing to the smooth operation of the firm.

Alpha Analytical, Mahwah, NJ June 2021 – January 2022 Office Assistant and Bottle Processing Clerk

● Coordinated the receipt, processing, and shipping of orders.

● Managed all shipment documentation.

● Ensured orders were completed accurately and delivered to customers on time.

● Organized and managed the logistics of transportation for goods from the warehouse to designated delivery points.

● Provided administrative support to the office staff while ensuring clear and professional communication both internally and externally.

● Handled the preparation, organization, and storage of documents, both digital and physical.

● Inspected packaging materials for defects and contamination prior to filling orders. Page 1 3

● Reported any quality issues to the supervisor immediately.

● Responsible for keeping a consistent log of inventory levels for the Main Service Center and when necessary, placing orders with outside vendors for materials.

● Assisted Service Manager in the filling process, ensuring all product orders are meticulously handled.

● Prepared, fulfilled, and finalized all shipping orders to ensure timely and accurate delivery. eHealthcare Solutions, Ewing, NJ December 2020 – May 2021 Advertising Operations Campaign Manager

● Managed and executed comprehensive advertising campaigns from concept to delivery across over 400 exclusive digital and mobile platforms, utilizing programmatic access to more than 4,000 whitelisted health publisher sites and 10,000+ pharma-safe non-endemic sites.

● Developed and distributed weekly performance metrics reports, ensuring effective communication of key findings with stakeholders including clients and senior management.

● Addressed billing discrepancies at month-end, ensuring accurate financial reporting and client satisfaction.

● Provided managed service support to clients, leveraging strategic vendor relationships with TapNative, TrendMD, and Xandr to enhance campaign effectiveness.

● Coordinated and booked digital advertising campaigns using the adbook+ software in Fattail, launching campaigns on both programmatic (Xandr) and standard (GAM) advertising servers.

● Troubleshot and resolved issues related to broken creatives, reporting discrepancies, and tagging errors, ensuring campaign integrity and continuity.

● Managed inventory availability created native text links for TrendMD, and prepared screenshot mockups of native text links for review by the department head.

GasBuddy, New York, NY March 2020 – June 2020

Ad Operations Campaign Manager

● Managed more than 10 digital advertising campaigns using enterprise software, Google Ad Manager (DFP), and other internal adtech platforms, ensuring efficient execution and optimization.

● Maximized account revenue and yield across the 10+ digital ad campaigns.

● Delivered impactful campaign recommendations and insights to the Ad Operations and Customer Success teams, ensuring alignment with client objectives, and enhancing overall campaign effectiveness.

● Regularly optimized campaign performance and delivery for major brands such as Shell, Smucker’s, and Taco Bell.

● Responsibilities included troubleshooting ad serving and tagging errors, resolving reporting discrepancies, and identifying and repairing broken creatives.

● Developed and delivered daily, weekly, and monthly reports for multiple department heads by analyzing advertising and marketing data from both internal and external ad systems, including Google Campaign Manager

(DCM), Sizmek, and Placed.

Frontline Medical Communications, Inc., Parsippany, NJ January 2018 – October 2019 Digital Sales Coordinator

● Managed the entire lifecycle of advertising campaigns, from initiation to completion, encompassing a diverse range of "FMC products" available to advertisers. This included close engagement with both internal teams and external partners to ensure the success of each campaign

● Efficiently managed and trafficked between 15 to 50 multi-platform campaigns annually, ensuring seamless execution across various digital channels.

● Optimized campaign performance to meet advertiser goals, such as increasing ad Share-of-Voice (SOV) to enhance impression counts toward monthly targets.

● Initiated proactive communication with clients to secure mobile assets, accounting for approximately 40% of total ad impressions, ensuring effective campaign reach and engagement. Smartsites, Paramus, NJ April 2017 – October 2017

Digital Project Manager

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● Managed multiple digital marketing projects at SmartSites, New Jersey's premier online marketing company known for creating and promoting successful websites.

● Prepared and executed client presentations.

● Coordinated resources across departments and maintaining regular client interactions to ensure project success.

● Led the planning, management, and execution of digital marketing projects, focusing on delivering strategic initiatives on time and within budget.

● Fostered strong relationships through written and verbal communications with clients and internal teams.

● Showcased effective communication skills by utilizing emails, phone calls, and in-person presentations to keep clients well-informed and ensure alignment of internal teams with client expectations, thereby promoting transparency and enhancing project execution efficiency Additional Experience

Alpha Analytical, Mahwah, NJ

Business Management Intern

Morgan Stanley Smith Barney, LLC, Paramus, NJ

Financial Services Intern

Education

Pursuing an Master of Science in Data Science (Fall 2024) Ramapo College, Mahwah, NJ

Bachelor of Arts in Business Management

Taylor University, Upland, IN

Certifications

Python Program Certified

StackAdapt Program Certified

MediaMath Academy Program Certified

Trade Desk Edge Academy Certified

Data-Driven Planning Certified

LinkedIn Test Automation Foundations Certified

SQL: LinkedIn Data Reporting and Analysis Certified References Furnished Upon Request

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