SEO Analyst

Farshad Ghobadvand

Canada

ad7v03@r.postjobfree.com +1-438-***-****

linkedin.com/in/farshad-ghobadvand

SEO Analyst

Airport Kia

Mar 2024 - Present (5 months)

• SEO Analysis: Conduct thorough audits of websites to identify areas for improvement in search engine performance. Utilize tools like Google Analytics, Google Search Console, and SEMrush to monitor and analyze website traffic, search rankings, and overall SEO performance.

• Web Content Creation: Develop high-quality, engaging, and SEO-friendly content for websites, blogs, and other digital platforms. Ensure content is optimized for target keywords and aligns with the overall content strategy.

• SEO Copywriting: Write compelling and keyword-optimized copy for various web pages, including landing pages, product descriptions, and blog posts. Focus on creating content that drives organic traffic and conversions.

• Competitors' Analysis: Conduct an in-depth analysis of competitors' websites and SEO strategies. Identify their strengths and weaknesses to develop effective strategies to outperform them in search engine rankings.

• Website Content Updating: Regularly update and maintain website content, ensuring all information is current, accurate, and optimized for search engines. Implement necessary changes to improve site performance and user experience.

Farshad Ghobadvand - page 1

• Social Media Content Creation: Create and manage content for social media platforms to enhance brand visibility and drive traffic to the website. Ensure social media posts are aligned with the overall SEO strategy and contribute to the site's search engine performance.

• Onsite-SEO: Optimize website elements, including meta tags, headers, images, and internal links, to improve search engine rankings. Conduct regular on-page SEO audits to ensure all pages are fully optimized.

• Off-site SEO: Develop and execute off-site SEO strategies, including link building, guest blogging, and influencer outreach, to improve the website's domain authority and search engine rankings. SEO Analyst

Summary

Over 6 years of experience in digital marketing, including 4 years as an SEO Analyst at Wintech PVC, a global window and door manufacturer with offices in Turkey, Russia, Ukraine, and India. I have developed a comprehensive skill set that includes SEO, SEM, and content management. My analytical mindset, combined with a creative flair, allows me to deliver comprehensive SEO solutions that align with broader marketing goals.

Experience

SEO Manager and Marketing Coordinator

Wintech PVC

Feb 2020 - Feb 2024 (4 years 1 month)

• Managing Site Content, SEO and SEM

• Instrumental in orchestrating a 200% surge in site traffic through targeted digital marketing campaigns and SEO optimization efforts.

• Social Media Management

• Analysing Google Analytics reports and proficiency in Google Search Console and Google Ads

• Planning and analysing Sales Funnel

• Customer Behavior and customer journey analysis

• Desing and developing content calendar

• Hands on Experience with Google Tags

• Proficiency in WordPress Content Management System

• Transformed customer satisfaction by implementing strategic initiatives, resulting in a remarkable 25% reduction in complaints while concurrently elevating brand awareness by an impressive 30%.

• Amplified social media engagement by an outstanding 50%, fostering stronger connections with the audience and driving brand loyalty.

• Graphic Design including Billboard, Catalogue, Calendar, Social Media Photos and Videos, brochure, SEO Analyst

Freelance (Self employed)

Mar 2017 - Jan 2020 (2 years 11 months)

Projects:

Greenlife Health and Home Care

• Utilized web design principles and best practices to create a visually appealing and responsive website that effectively communicates the company's services, values, and commitment to senior care.

• Collaborated closely with stakeholders to understand their requirements and preferences, translating them into design concepts and mock-ups that reflected the brand identity and ethos of Green Life Health & Home Care.

• Implemented SEO strategies and optimized website content to enhance search engine visibility and attract organic traffic from individuals seeking senior care services in the Toronto area. Dr. Talebian Clinic

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• Spearheaded SEO strategy development, conducting in-depth keyword research, on-page optimization, and technical SEO audits to enhance clients' online visibility and organic search rankings.

• Devised and executed comprehensive social media strategic plans tailored to clients' objectives, leveraging platforms to drive engagement and drive traffic to the website.

• Led content creation initiatives, crafting compelling and relevant content across various channels including blogs, social media, and websites to attract, engage, and retain target audiences.

• Analyzed campaign performance metrics and provided actionable insights to optimize marketing strategies, ensuring maximum ROI for clients.

• Analyzed competitors and conducted a competitors' SEO analyzing procedure Salamatmedia.com

• Led efforts in search engine optimization (SEO), which involved comprehensive keyword exploration and application of on-site and off-site optimization techniques.

• Directed content creation strategy, overseeing the development of high-quality articles, blog posts, and multimedia content aimed at providing valuable health-related information and insights.

• Conducting keyword research strategy and adept at optimizing it in alignment with the current market trends and audiences' needs.

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Education

SheikhBahaeei University

BS, Information Technology

2006 - 2011

Dr. Hashtroudi

Mathematics

2002 - 2006

Skills

• SEMrush • SEO Audits • Off-Page SEO • On-Page SEO

• Web Design • Graphic Design • Marketing Coordination • Marketing • Google Search Console Licenses & Certifications

MCSE (Microsoft Certified Solution Expert) - Cybertech Co. VMware vSphere 6.0 - Cybertech Co.

Fundamentals of Digital Marketing - Google Digital Garage D8P R5M VA4

Digital Marketing Freelancer Certificate - Tehran Institute of Technology (MFT) Issued Jul 2020 - Expires Jul 2022

Google Analytics for Beginners

Inbound Marketing - HubSpot Academy

Issued May 2022 - Expires Jun 2023

3f3dd89f5f5f4fb2b6e542fdc608efe8

Fundamentals of digital marketing - Google Digital Garage 181327427

Languages

English(Advanced) - French(Intermediate) - Persian(Native)

• E-commerce • Google Shopping

• Ahrefs • Screaming Frog • GTmetrix • Google Analytics • Google Ads

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